Building block for PR Video

Transcript

2. Ste en Tiedemann Christensen CTO & Co-founder @ste entchr ste en@23company.com
3. (I have slides. I have a story in mind. But please, break in and ask questions....)
4. (Best practise)
5. PLAN BUILD USE IMPROVE > > >
6. PLAN BUILD USE IMPROVE > > >
7. We’re conditioned to misunderstand video
9. Reach Channels
10. Who is your audience? What do you want your audience to do? Which experience and content will make that happen? What is success?
14. PLAN BUILD USE IMPROVE > > >
15. IT’S QUITE EASY TO BUILD WEB SITES IT’S SURPRISINGLY HARD TO BUILD VIDEO-CENTRIC WEB SITES
16. (building blocks)
17. (the last orphan child)
18. stand-alone player full videosite vs
19. the videosite
23. the branded player
28. tight integration all screens branded player the videosite BUILD OUT A VIDEO UNIVERSE THAT YOUR STAKEHOLDERS WILL WANT TO RETURN TO
29. PLAN BUILD USE IMPROVE > > >
30. Embedding Social sharing Subscriptions Podcasting Video SEO Distributions Push notifications Media centers USE THE VIDEOSITE AS AN ANCHOR TO ENGAGE AND MAINTAIN THE AUDIENCE
34. Embedding Social Sharing Subscriptions Podcasting Video SEO Distribution Push notifications Media Centers
35. PLAN BUILD USE IMPROVE > > >
36. dogma
37. IMPROVE BY TRACKING METRICS THAT ACTUALLY MATTER TO YOUR BUSINESS ACTIONS Do loads convert to plays? Are viewers clicking ads? ENGAGEMENT Are visitors only watching 30%? What is the optimal clip length? RETURNS How many views per session? Is my audience returning? SOCIAL Are videos being shared? Which sources are converting? VALUE The value of a view? Of a minute? What is the return on investment?
41. PLAN BUILD USE IMPROVE > > >
44. Customer service Marketing campaigns Tra c generation Competitions Sales support Knowledge sharing Journalism Branding Internal communication Trainings Events + Conferences Product demonstrations Media Archives Documentation 23 VIDEO MAKES VIDEOSITES AVAILABLE FOR COMPANIES AND ORGANIZATIONS
45. Your own design Your own video player Your own domain Analytics and tracking Social distribution Section and subtitles Unlimited uploads Upload once, play anywhere Native mobile and HTML5 Playflow and advertising Open upload Access control Built-in CDN Secure, OAuth-based API ... TO HELP BUILD A RELATIONSHIP TO YOUR AUDIENCE THROUGH VIDEO
46. http://video.kglteater.dk http://tv.kilroy.eu http://video.eu2012.dk http://video.vestas.com http://www.novozymes.tv http://b-roll.novozymes.tv http://video.dbu.dk http://video.nextconf.eu EXAMPLES...
47. the barriers
48. (so, what are we launching?)
49. free enterprise (innovation) (features)
50. free enterprise (innovation) (features) 23 Video
51. FROM ENTERPRISE CUSTOM-BUILT SOLUTIONS TO...
52. Full control over your video content Your own domain and design Running from your own domain Built for the relationship with your own audience FULL FLEXIBILITY FROM ENTERPRISE CUSTOM-BUILT SOLUTIONS TO...
53. FROM COST PER USER, PER MODULE, PER VIDEO, PER SERVER TO...
54. Unlimited number of videos Unlimited number of users Unlimited length of videos Unlimited control of your own content UNLIMITED FROM COST PER USER, PER MODULE, PER VIDEO, PER SERVER TO...
55. FROM BUSINESS CASES AND DEVELOPMENT BUDGETS TO...
56. Free and full 14-day trial No software to install Upload all video formats Play on all platforms GETTING STARTED IMMEDIATELY FROM BUSINESS CASES AND DEVELOPMENT BUDGETS TO...
57. FROM COMPLEX PRICE MODELS TO...
58. Knowable, fixed budget No extra licenses or modules All features and upgrades included Room to experiment and event to fail ONE PRICE FROM COMPLEX PRICE MODELS TO...
59. www.23video.com