Over-hyped vs Under-used

Talk given at Den Digital Kant, http://www.dendigitalekant.dk/, about the role of developers in a platform world -- and about how we use (or don't use) the cloud at 23.

Transcript

1. Ste en Tiedemann Christensen CTO & Co-founder of 23 @ste entchr ste en@23company.com
2. over-hyped vs under-used
3. DEVELOPMENT CLOUD TOOLS > >
4. (I have slides. I have a story in mind. But please, break in and ask questions....)
5. CLOUD > DEVELOPMENT TOOLS >
6. (web development is fundamentally changing)
7. TV4.se
8. system vs service
9. Photos Questions Comments Articles Sharing Teasers Ads Search Related Tags Meta data Video API Users Members Payment http://http.tv4.se/2011/11/24/om-utveckling-pa-ind11/
10. Photos Questions Comments Articles Sharing Teasers Ads Search Related Tags Meta data Video API Users Members Payment
11. The nice thing about platforms: They lets you attach yourself to someone elses roadmap
12. Full OAuth 2.0 API Notification box Disqus Ranks @mentions Google Login Photo uploads with comments New theme editor Facebook API integration Mobile theme Analytics 356 DAYS AFTER SWITCHING TO DISQUS, WITH NO DEDICATED DEVELOPMENT
13. internal vs external
14. giants + shoulders
15. Now Then FRAMEWORKS SERVER-SIDE STATIC HTML Eras + Stacks
16. Now Then FRAMEWORKS “Drupal Programmer” SERVER-SIDE “PHP Programmer” STATIC HTML “HTML Programmer” Eras + Stacks
17. Now Then FRAMEWORKS “Drupal Programmer” SERVER-SIDE “PHP Programmer” STATIC HTML “HTML Programmer” Eras + Stacks PLATFORMS “?”
18. PATCHWORK
19. (step back)
20. IaaS SaaS PaaS (infrastructure-as-a-service) (software-as-a-service) (platform-as-a-service)
21. IaaS SaaS PaaS (infrastructure-as-a-service) Hardware on which you run operating systems and file systems. Abstracting away hardware. (software-as-a-service) Mostly web software where you fill in forms. Abstracting away hardware and application hosting. (platform-as-a-service) Solution stack on which you run code. Abstracting away hardware and software layers.
22. CLOUD > DEVELOPMENT TOOLS >
23. (what do you actually do?)
24. free enterprise (one-click, innovation) (custom, control, features)
25. free enterprise (one-click innovation) (custom, control, features) 23 Video
26. Full control over your video content Your own domain and design Built for the relationship with your own audience One fixed, low price with unlimited use Including all upgrades and features FULL FLEXIBILITY FROM ENTERPRISE CUSTOM-BUILT SOLUTIONS TO...
27. FULL VIDEOSITE EXPERIENCE The context and experience around your video is how you build audience Video is a normal part of the web, treat it as such. Web video isn’t broadcast; it’s a communication tool like any other. Track actions, engagement, returns, social and actual value. FROM VIDEO EMBEDS ORPHANED IN A SMALL SQAURE TO ...
28. (Plainly: We build a Software-as-a-Service product. Beneath that is both IaaS and PaaS.)
29. Endless scaling, boundless elasticity Endless performance Cheap and falling prices No upfront costs, flexible and staggered investment 100% Uptime
31. core + edge 3 locations in Europe 2 locations in the US 1 locations in APAC Mixing cloud and hardware for full value
32. Basecamp & $12,000 worth of RAM
33. generic & steal
34. generic * steal (compounded!)
35. Service: Transcoding
36. Service: Global Delivery
37. Please, Please, Please, Let Me Get What I Want
38. can vs should
39. CLOUD > DEVELOPMENT TOOLS >
40. PATCHWORK
41. COLLABORATION
42. SHARED FILES + PERSONAL BACKUP
43. INFRASTRUCTURE
44. ANALYTICS + OPTIMIZATION
45. DNS + GLOBAL FAILOVER
46. VIDEO + SEARCH INTEGRATION
47. MAIL DELIVERY + SPAM HANDLING
48. MONITORING
49. CODE + REVISIONS + REVIEWS
50. the fall-out?
51. Ste en Tiedemann Christensen CTO & Co-founder of 23 @ste entchr ste en@23company.com