What can a traditional agency learn from a startup?

... and what should they avoid learning at any price?

Transcript

1. Ste en Tiedemann Christensen CTO & Co-founder of 23 @ste entchr torsdag den 6. september 12
2. what’s 23? torsdag den 6. september 12
3. what’s 23 Video? torsdag den 6. september 12
4. IT’S QUITE EASY TO BUILD WEB SITES IT’S SURPRISINGLY HARD TO BUILD VIDEO-CENTRIC WEB SITES torsdag den 6. september 12
5. stand-alone player full videosite vs torsdag den 6. september 12
6. Customer service Marketing campaigns Tra c generation Competitions Sales support Knowledge sharing Journalism Branding Internal communication Trainings Events + Conferences Product demonstrations Media Archives Documentation 23 VIDEO MAKES VIDEOSITES AVAILABLE FOR COMPANIES AND ORGANIZATIONS torsdag den 6. september 12
7. Your own design Your own video player Your own domain Analytics and tracking Social distribution Section and subtitles Unlimited uploads Upload once, play anywhere Native mobile and HTML5 Playflow and advertising Open upload Access control Built-in CDN Secure, OAuth-based API ... TO HELP BUILD A RELATIONSHIP TO YOUR AUDIENCE THROUGH VIDEO torsdag den 6. september 12
8. the negative defintion torsdag den 6. september 12
9. the bullshit torsdag den 6. september 12
10. the failing torsdag den 6. september 12
11. now, stu to learn from startups torsdag den 6. september 12
12. the big idea torsdag den 6. september 12
13. the product torsdag den 6. september 12
14. the simplicity torsdag den 6. september 12
15. the constraints torsdag den 6. september 12
16. the saying no torsdag den 6. september 12
17. the iteration torsdag den 6. september 12
18. the ecosystem torsdag den 6. september 12
19. the open source torsdag den 6. september 12
20. .. and the stupidity torsdag den 6. september 12
21. Ste en Tiedemann Christensen CTO & Co-founder of 23 @ste entchr torsdag den 6. september 12