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23 Video Numbers

steffentchr
January 24, 2012

23 Video Numbers

steffentchr

January 24, 2012
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  1. The ways people communicate, work, and organize themselves are fundamentally

    changing. And the change is visual. And the change is visual.
  2. ‣ Customer service ‣ Marketing campaigns ‣ Generate tra c

    to your website ‣ Competitions ‣ Sales support ‣ Knowledge sharing ‣ Branding ‣ Internal communication ‣ Trainings ‣ Events & conferences ‣ Product demonstrations ‣ Archives & documentation Video is more engaging than any other type of communication You can use video for..
  3. 0% 20% 40% 60% 80% 100% 2006 2007 2008 2009

    18-29 30-49 50-64 +65 Online video watching is growing in all age groups
  4. ‣ 65% of the top 50 Internet retailers use product

    videos today Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
  5. ‣ The U.S. Internet audience engaged in more than 5.4

    billion viewing sessions during October 2010 Use of video in e-commerce (USA). (Source: Comscore)
  6. ‣ The 175 million U.S. Internet users watched online video

    in October for an average of 15.1 HOURS PER VIEWER! Use of video in e-commerce (USA). (Source: Comscore)
  7. ‣ Videos sell products – they more build trust better

    than any other form of communication. Trust increases conversion rates Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
  8. ‣ For social marketing, online video is second only to

    Facebook for % of people using it. (Source: Content Caboodle)
  9. ‣ 65% of the top 50 Internet retailers use product

    videos today Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
  10. ‣ 60% of all web tra c comes from online

    videos (Source: Content Caboodle)
  11. ‣ Approx 1.2 billion videos are streamed from YouTube daily.

    ‣ YouTube is the #2 search engine in the world, surpassing Yahoo! (Source: Content Caboodle)
  12. ‣ You are 53 times more likely to be on

    first Google page with video SEO. (Source: Forrester Research)
  13. Brands using video for sales have found it e ective

    for: Source: TubeMogul & Brightcove 35% Increase sales conversions 12% Reduce product returns, support calls and shopping cart abandonment 53% Increase customer engagement and site stickiness
  14. ‣ 85% larger brands already use video for branding and

    marketing ‣ 60% will invest more in on-site video next 12 months ‣ 40% of small-to-midsize retailers will start use video within the next year Source: TubeMogul & Brightcove
  15. On the next pages you will see real data from:

    ‣ Årstiderne: Danish e-commerce selling vegetables ‣ Zappos: American e-commerce selling footwear & clothing ‣ Marks & Spencer: department store
  16. 17.4% NEWSLETTER CLICK-THROUGH Higher click-throughs in newsletters with video 479,818

    Minutes of engagement (in 193 days) 10x ENGAGEMENT VIDEO LINK RECORD More popular to click on video link than the next-most popular link in newsletter 77 EMBEDS Number of sites that embed their videos including google.com’s own search engine result page
  17. 1.2B SALES 2009 Zappos’ CEO attributes this success to online

    video: “Products with accompanying video sell better” 30% Using videos to describe and demonstrate products 8,000 SALES INCREASE CURRENT VIDEOS They feature employees instead of actors or models 50,000 GOAL FOR 2011 Zappos strive to have even more videos next year, and they will need around 10 studios.
  18. 3x PRODUCT VIEWS 3 mil Minutes of engagement 2x ENGAGEMENT

    REPEAT VISITS Double repeats compared with website only visits. Also double dwell times. 23% SALES INCREASE 23% higher basket/check out value 3x product views when supported with video
  19. ‣ If you’re a brand. Majority views come from your

    OWN site (92.1% were discovered via direct tra c or within a brand’s own site) Note, American survey by TubeMogul & Brightcove
  20. Play the videos on your own site Watched double amount

    of time on broadcast sites (3:00 minutes) as from o -site embeds (1:59 minutes) Source: TubeMogul & Brightcove 0 25 50 75 100 Broadcasters Magazines Music Videos Newspapers Online Media Radio 5 3 14 10 6 2 95 97 86 90 94 98 On-Site O -Site (Embeds) % % % % % % % % % % % %
  21. A 23 videosite allows you to distribute fast and easy

    ‣ Get third party referrals from Google, Facebook, Twitter and more... Google is still the best source for referrals. 40.1 % Google, 16.8 % Yahoo, 13.1 % Bing, 7.9 % Facebook, 2.7 % AOL and 0.9 % Twitter ‣ Look to Facebook for future growth, growing faster than from search engines. Facebook will surpass Yahoo! within the year to be second in referral tra c Note, American survey by TubeMogul & Brightcove
  22. ‣ Most brands use blended distribution strategies. 80% own brand

    sites + YouTube, 90% use Facebook. Source: TubeMogul & Brightcove
  23. 31 Distribute your content Reach your customers wherever they are.

    You can automatically post your videos to the major social sharing sites. ‣ Facebook ‣ Twitter ‣ YouTube ‣ Boxee ‣ iTunes ‣ RSS Feed ‣ etc. Save time by distributing your content to di erent platforms, just with one upload.
  24. ‣ 70 % of brand managers plan to use mobile

    video over the next 12 months (today 21%) ‣ By 2020 there will be 50 billion connected devices According to Ericsson CEO Hans Vestberg. ‣ By 2020 there will be 3.5 billion broadband users According to Ericsson CEO Hans Vestberg. 23 Video will make your video play everywhere, and gives you a mobile video site Source: Ericsson, TubeMogul & Brightcove
  25. 33 Play your videos in all platforms Your users can

    play your videos in all devices and platforms without installing any software ‣ Mac ‣ Windows ‣ Linux ‣ Mobiles ‣ iPhone ‣ Android ‣ iPad
  26. ‣ Brand your players. ‣ Create your own universe, a

    video site where YOU own the relationship with the use Your 23 videosite can be customized to suit your brand
  27. 35 100% Customizable Customize everything on your video site to

    match your brand down to the last detail, using standard web technologies such as HTML, CSS and JavaScript. ‣ Your own design ‣ Your own domain ‣ Your own video player Your video player is also displayed when your viewers share your video on di erent social networking sites.
  28. ‣ Brand your players. ‣ Create your own universe, a

    video site where YOU own the relationship with the use Measure your ROI with our full analytics
  29. 37 Get insightful analytics to help you measure your results

    and improve your content. Track your videos life: ‣ Views ‣ Engagement time ‣ Embeds ‣ Shares ‣ Day time ‣ etc. Integrated Analytics
  30. 38 Full control of your content Control how your videos

    are uploaded and accessed - allow your users to upload their own videos, protect your site using IP filtering, user logins, shared passwords and even single sign-on. ‣ Charge your viewers to have access to your videos ‣ Host your intranet video channel ‣ etc.
  31. 39 You can extend or further customize any feature on

    23 Video by using our API. Your developer team can reuse our data to build new features and integrate 23 Video to your CMS. Do even more with our API
  32. 42 It’s easy! Simple. ‣ Choose your design ‣ Upload

    once and play anywhere ‣ Distribute to other platforms ‣ No installations or lock-in
  33. 43 $675 / month including 1TB tra c & all

    software updates One price.