23 Video Numbers

Transcript

2. The ways people communicate, work, and organize themselves are fundamentally changing.
3. The ways people communicate, work, and organize themselves are fundamentally changing. And the change is visual. And the change is visual.
4. ‣ Customer service ‣ Marketing campaigns ‣ Generate tra c to your website ‣ Competitions ‣ Sales support ‣ Knowledge sharing ‣ Branding ‣ Internal communication ‣ Trainings ‣ Events & conferences ‣ Product demonstrations ‣ Archives & documentation Video is more engaging than any other type of communication You can use video for..
5. Join the visual revolution.
6. Video isn’t going to disrupt corporate communication some time in the future IT ALREADY IS!
7. 70% of internet users watch online video 70%
8. 0% 20% 40% 60% 80% 100% 2006 2007 2008 2009 18-29 30-49 50-64 +65 Online video watching is growing in all age groups
9. ‣ 65% of the top 50 Internet retailers use product videos today Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
10. ‣ The U.S. Internet audience engaged in more than 5.4 billion viewing sessions during October 2010 Use of video in e-commerce (USA). (Source: Comscore)
11. ‣ The 175 million U.S. Internet users watched online video in October for an average of 15.1 HOURS PER VIEWER! Use of video in e-commerce (USA). (Source: Comscore)
12. ‣ Videos sell products – they more build trust better than any other form of communication. Trust increases conversion rates Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
13. ‣ For social marketing, online video is second only to Facebook for % of people using it. (Source: Content Caboodle)
14. ‣ 65% of the top 50 Internet retailers use product videos today Use of video in e-commerce (USA). (Source: Forrester, Practicalecommerce.com & Reelseo.com)
15. ‣ 60% of all web tra c comes from online videos (Source: Content Caboodle)
16. ‣ Approx 1.2 billion videos are streamed from YouTube daily. ‣ YouTube is the #2 search engine in the world, surpassing Yahoo! (Source: Content Caboodle)
17. Your organization needs to communicate with video because...
18. ‣ You are 53 times more likely to be on first Google page with video SEO. (Source: Forrester Research)
19. Brands using video for sales have found it e ective for: Source: TubeMogul & Brightcove 35% Increase sales conversions 12% Reduce product returns, support calls and shopping cart abandonment 53% Increase customer engagement and site stickiness
20. ‣ 84% of danes watch online video at work
21. ‣ 85% larger brands already use video for branding and marketing ‣ 60% will invest more in on-site video next 12 months ‣ 40% of small-to-midsize retailers will start use video within the next year Source: TubeMogul & Brightcove
22. On the next pages you will see real data from: ‣ Årstiderne: Danish e-commerce selling vegetables ‣ Zappos: American e-commerce selling footwear & clothing ‣ Marks & Spencer: department store
23. 17.4% NEWSLETTER CLICK-THROUGH Higher click-throughs in newsletters with video 479,818 Minutes of engagement (in 193 days) 10x ENGAGEMENT VIDEO LINK RECORD More popular to click on video link than the next-most popular link in newsletter 77 EMBEDS Number of sites that embed their videos including google.com’s own search engine result page
24. 1.2B SALES 2009 Zappos’ CEO attributes this success to online video: “Products with accompanying video sell better” 30% Using videos to describe and demonstrate products 8,000 SALES INCREASE CURRENT VIDEOS They feature employees instead of actors or models 50,000 GOAL FOR 2011 Zappos strive to have even more videos next year, and they will need around 10 studios.
25. 3x PRODUCT VIEWS 3 mil Minutes of engagement 2x ENGAGEMENT REPEAT VISITS Double repeats compared with website only visits. Also double dwell times. 23% SALES INCREASE 23% higher basket/check out value 3x product views when supported with video
26. Ok, you got it... Then why should you use a videosite
27. ‣ If you’re a brand. Majority views come from your OWN site (92.1% were discovered via direct tra c or within a brand’s own site) Note, American survey by TubeMogul & Brightcove
28. Play the videos on your own site Watched double amount of time on broadcast sites (3:00 minutes) as from o -site embeds (1:59 minutes) Source: TubeMogul & Brightcove 0 25 50 75 100 Broadcasters Magazines Music Videos Newspapers Online Media Radio 5 3 14 10 6 2 95 97 86 90 94 98 On-Site O -Site (Embeds) % % % % % % % % % % % %
29. A 23 videosite allows you to distribute fast and easy ‣ Get third party referrals from Google, Facebook, Twitter and more... Google is still the best source for referrals. 40.1 % Google, 16.8 % Yahoo, 13.1 % Bing, 7.9 % Facebook, 2.7 % AOL and 0.9 % Twitter ‣ Look to Facebook for future growth, growing faster than from search engines. Facebook will surpass Yahoo! within the year to be second in referral tra c Note, American survey by TubeMogul & Brightcove
30. ‣ Most brands use blended distribution strategies. 80% own brand sites + YouTube, 90% use Facebook. Source: TubeMogul & Brightcove
31. 31 Distribute your content Reach your customers wherever they are. You can automatically post your videos to the major social sharing sites. ‣ Facebook ‣ Twitter ‣ YouTube ‣ Boxee ‣ iTunes ‣ RSS Feed ‣ etc. Save time by distributing your content to di erent platforms, just with one upload.
32. ‣ 70 % of brand managers plan to use mobile video over the next 12 months (today 21%) ‣ By 2020 there will be 50 billion connected devices According to Ericsson CEO Hans Vestberg. ‣ By 2020 there will be 3.5 billion broadband users According to Ericsson CEO Hans Vestberg. 23 Video will make your video play everywhere, and gives you a mobile video site Source: Ericsson, TubeMogul & Brightcove
33. 33 Play your videos in all platforms Your users can play your videos in all devices and platforms without installing any software ‣ Mac ‣ Windows ‣ Linux ‣ Mobiles ‣ iPhone ‣ Android ‣ iPad
34. ‣ Brand your players. ‣ Create your own universe, a video site where YOU own the relationship with the use Your 23 videosite can be customized to suit your brand
35. 35 100% Customizable Customize everything on your video site to match your brand down to the last detail, using standard web technologies such as HTML, CSS and JavaScript. ‣ Your own design ‣ Your own domain ‣ Your own video player Your video player is also displayed when your viewers share your video on di erent social networking sites.
36. ‣ Brand your players. ‣ Create your own universe, a video site where YOU own the relationship with the use Measure your ROI with our full analytics
37. 37 Get insightful analytics to help you measure your results and improve your content. Track your videos life: ‣ Views ‣ Engagement time ‣ Embeds ‣ Shares ‣ Day time ‣ etc. Integrated Analytics
38. 38 Full control of your content Control how your videos are uploaded and accessed - allow your users to upload their own videos, protect your site using IP filtering, user logins, shared passwords and even single sign-on. ‣ Charge your viewers to have access to your videos ‣ Host your intranet video channel ‣ etc.
39. 39 You can extend or further customize any feature on 23 Video by using our API. Your developer team can reuse our data to build new features and integrate 23 Video to your CMS. Do even more with our API
40. … and more Already powering 200+ customers
41. And with a network of 100+ partners
42. 42 It’s easy! Simple. ‣ Choose your design ‣ Upload once and play anywhere ‣ Distribute to other platforms ‣ No installations or lock-in
43. 43 $675 / month including 1TB tra c & all software updates One price.