Creating data driven value and insights

A talk for the CPA Emerging Leaders Conference.

Transcript

1. Creating Data driven value and insights Steph de Silva, Ph.D. Rex Analytics
2. The Data sciences Extracting and creating value
3. Kickstarter: creating value with Stories Started in April 2009 Users tell their stories, readers pledge
4. If you have a database, You may have value
5. Tip One Viz early, Viz often Find insights, communicate complexity
6. Increasing user base? potato salad hypothesis
7. The right tools matter But you can start today Original data COUNTIF() visualisation
8. Value can come from Aggregation The data you've got might be obscuring insight in its current form Tip Two - thanks @nicoleradziwill
9. Australian Politics: Does who you are affect who you give to? Auspol donations data from ABC Released 2017 for 2015/16 financial year
10. Auspol Database
11. AUSPOL: Who Donates what?
12. Pivot table: Who Donates what?
13. Ratesetter: finding value by connecting capital Started in Australia 2014 Connects borrowers, lenders
14. Ratesetter: Who pays what?
15. Domain knowledge Matters Tip Three Describe your data, describe your world
16. What drives interest rates?
17. SkillSet not Toolkit
18. SkillSet not Toolkit
19. Tip Four Think about where the Uncertainty lies There's always uncertainty.
20. Campaign Success? Pledges needed!
21. Calculate to Communicate Tip Five Complexity is not a virtue. Communication is key.
22. Putting it all Together ASIC company dataset. Company classes.
23. Viz Early, Viz Often
24. Aggregate / Domain Knowledge
25. Uncertainty / Communicate
26. Get behind the wheel There is no data license, just data people. Drivers get you there, but the pit crew matters more.
27. Data Driven: Find Value, FIND INSIGHTS steph@rex-analytics.com www.stephdesilva.com @StephdeSilva Thanks to #datascience Twitter for some great suggestions + ideas
28. Get driving- Resources Getting started: https://bit.ly/2ECZ8K6 Becoming a data scientist: http://www.becomingadatascientist.com Data viz basics: http://www.dicook.org/2018/04/14/content/ post/2018-04-14-rookie-mistakes/ #rstats on Twitter www.datacamp.com
29. References Potato Salad + Kickstarter: https://kck.st/1saGc9B Kickstarter data on Kaggle: https://bit.ly/2qnciq7 Auspol donation data: https://ab.co/2kTTWuZ Ratesetter's loan book: https://bit.ly/2JDcjP1 ASIC dataset: https://bit.ly/2IiEqox