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Creating data driven value and insights
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Steph de Silva
May 17, 2018
Business
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Creating data driven value and insights
A talk for the CPA Emerging Leaders Conference.
Steph de Silva
May 17, 2018
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Transcript
Creating Data driven value and insights Steph de Silva, Ph.D.
Rex Analytics
The Data sciences Extracting and creating value
Kickstarter: creating value with Stories Started in April 2009 Users
tell their stories, readers pledge
If you have a database, You may have value
Tip One Viz early, Viz often Find insights, communicate complexity
Increasing user base? potato salad hypothesis
The right tools matter But you can start today Original
data COUNTIF() visualisation
Value can come from Aggregation The data you've got might
be obscuring insight in its current form Tip Two - thanks @nicoleradziwill
Australian Politics: Does who you are affect who you give
to? Auspol donations data from ABC Released 2017 for 2015/16 financial year
Auspol Database
AUSPOL: Who Donates what?
Pivot table: Who Donates what?
Ratesetter: finding value by connecting capital Started in Australia 2014
Connects borrowers, lenders
Ratesetter: Who pays what?
Domain knowledge Matters Tip Three Describe your data, describe your
world
What drives interest rates?
SkillSet not Toolkit
SkillSet not Toolkit
Tip Four Think about where the Uncertainty lies There's always
uncertainty.
Campaign Success? Pledges needed!
Calculate to Communicate Tip Five Complexity is not a virtue.
Communication is key.
Putting it all Together ASIC company dataset. Company classes.
Viz Early, Viz Often
Aggregate / Domain Knowledge
Uncertainty / Communicate
Get behind the wheel There is no data license, just
data people. Drivers get you there, but the pit crew matters more.
Data Driven: Find Value, FIND INSIGHTS steph@rex-analytics.com www.stephdesilva.com @StephdeSilva Thanks
to #datascience Twitter for some great suggestions + ideas
Get driving- Resources Getting started: https://bit.ly/2ECZ8K6 Becoming a data scientist:
http://www.becomingadatascientist.com Data viz basics: http://www.dicook.org/2018/04/14/content/ post/2018-04-14-rookie-mistakes/ #rstats on Twitter www.datacamp.com
References Potato Salad + Kickstarter: https://kck.st/1saGc9B Kickstarter data on Kaggle:
https://bit.ly/2qnciq7 Auspol donation data: https://ab.co/2kTTWuZ Ratesetter's loan book: https://bit.ly/2JDcjP1 ASIC dataset: https://bit.ly/2IiEqox