Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Creating data driven value and insights
Search
Steph de Silva
May 17, 2018
Business
0
230
Creating data driven value and insights
A talk for the CPA Emerging Leaders Conference.
Steph de Silva
May 17, 2018
Tweet
Share
Other Decks in Business
See All in Business
ties|クラウド顧客・案件管理システム - サービスのご紹介
so_kotani
2
440
c-slide_サービス紹介資料テンプレート
coneinc
0
780
株式会社カウシェ Company Deck
kauche
2
200k
私が変えてきたこと、変えなかったこと
akatsuki174
2
560
20250701_UPDATER_companysummary
updater_pr
0
82k
7 Best Ways to Reach HP Printer Support Number (USA 2025) 📞 +1-888-503-6380
charlesmick
0
280
大AI時代を長く活躍するための 「コンフォート・ゾーン」の新解釈
mkitahara01985
0
1k
Company Deck_2025.06
sixtypercent
0
480
なぜ転職しても「このままでいいのか」が消えないのか_キャリアの価値観レポート2025
thosoya
1
240
コミュニティでUGCを増やす技術
chlorine0528
1
250
jinjer recruiting pitch
jinjer_official
0
74k
HashPort Company Deck
hashport
0
15k
Featured
See All Featured
Building an army of robots
kneath
306
45k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Scaling GitHub
holman
460
140k
Art, The Web, and Tiny UX
lynnandtonic
299
21k
Unsuck your backbone
ammeep
671
58k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
251
21k
Designing Experiences People Love
moore
142
24k
BBQ
matthewcrist
89
9.7k
Raft: Consensus for Rubyists
vanstee
140
7k
Building Adaptive Systems
keathley
43
2.7k
GraphQLの誤解/rethinking-graphql
sonatard
71
11k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.7k
Transcript
Creating Data driven value and insights Steph de Silva, Ph.D.
Rex Analytics
The Data sciences Extracting and creating value
Kickstarter: creating value with Stories Started in April 2009 Users
tell their stories, readers pledge
If you have a database, You may have value
Tip One Viz early, Viz often Find insights, communicate complexity
Increasing user base? potato salad hypothesis
The right tools matter But you can start today Original
data COUNTIF() visualisation
Value can come from Aggregation The data you've got might
be obscuring insight in its current form Tip Two - thanks @nicoleradziwill
Australian Politics: Does who you are affect who you give
to? Auspol donations data from ABC Released 2017 for 2015/16 financial year
Auspol Database
AUSPOL: Who Donates what?
Pivot table: Who Donates what?
Ratesetter: finding value by connecting capital Started in Australia 2014
Connects borrowers, lenders
Ratesetter: Who pays what?
Domain knowledge Matters Tip Three Describe your data, describe your
world
What drives interest rates?
SkillSet not Toolkit
SkillSet not Toolkit
Tip Four Think about where the Uncertainty lies There's always
uncertainty.
Campaign Success? Pledges needed!
Calculate to Communicate Tip Five Complexity is not a virtue.
Communication is key.
Putting it all Together ASIC company dataset. Company classes.
Viz Early, Viz Often
Aggregate / Domain Knowledge
Uncertainty / Communicate
Get behind the wheel There is no data license, just
data people. Drivers get you there, but the pit crew matters more.
Data Driven: Find Value, FIND INSIGHTS
[email protected]
www.stephdesilva.com @StephdeSilva Thanks
to #datascience Twitter for some great suggestions + ideas
Get driving- Resources Getting started: https://bit.ly/2ECZ8K6 Becoming a data scientist:
http://www.becomingadatascientist.com Data viz basics: http://www.dicook.org/2018/04/14/content/ post/2018-04-14-rookie-mistakes/ #rstats on Twitter www.datacamp.com
References Potato Salad + Kickstarter: https://kck.st/1saGc9B Kickstarter data on Kaggle:
https://bit.ly/2qnciq7 Auspol donation data: https://ab.co/2kTTWuZ Ratesetter's loan book: https://bit.ly/2JDcjP1 ASIC dataset: https://bit.ly/2IiEqox