PPC Hero Conf - Sean_Stone - PAIR_Process - Make_Amazon_Advertising_Predictable_and_Profitable_-_V3__1_.pdf

Transcript

1. The best talk about SEO in the world! Sean Stone Stone’s Goods Speakerdeck.com/ Sean Stone @mrseanstone
2. Make Amazon Advertising Predictable and Profitable
3. PREVIEW
4. WHY YOU SHOULD LISTEN?
5. WHAT DO YOU WANT?
6. MAXIMIZE SALES + PROFITS
7. WHAT DOES AMAZON WANT?
8. NO MORE Amazon! ENTER JEFF!
9. JEFF’S GOAL? MORE REPEAT PURCHASES!
10. JEFF’S SUPERPOWER?
11. WHAT ELSE DOES Amazon JEFF WANT?
12. HOW DO WE GIVE Amazon JEFF WHAT they HE WANTS? P A I R
13. PAIR PROCESS IS BORN….
14. HOW TO: PROMOTIONS FOR Amazon JEFF
15. SHOPPERS LOVE: DEALS
16. ….SO JEFF LOVES DEALS!
17. HOW TO: ADVERTISING FOR Amazon JEFF
18. JEFF LOVES ADS BUT ONLY IF YOU CONVERT!
19. NATURE’S MADE IS OUT RANKING JEFF!
20. HOW TO: INVENTORY FOR Amazon JEFF
21. WHY DOES THIS MATTER?
22. JEFF HATES WHEN YOU GO OUT OF STOCK!
23. HOW TO: RANKABILITY FOR Amazon JEFF
24. WHY DO SOME PRODUCTS RANK?
25. WHY DOES THAT MATTER?
26. PLAYBOOK 1: Check Your Top 5 Products Rankability
27. PLAYBOOK 1: Benchmark, Compare, Isolate, Track!
28. PLAYBOOK 1: RESOURCES
29. PLAYBOOK 1 EXAMPLE
30. PLAYBOOK 2: Isolate Your Top 5 Search Terms
31. PLAYBOOK 2: EXACT MATCH TARGETING
32. PLAYBOOK 3: Run A Deal!
33. PLAYBOOK 3: DEALS VS COUPONS
34. PAIR PROCESS TIPS FOR IMPLEMENTATION
35. RAPI vs PAIR: START WITH RANKABILITY
36. IMPLEMENT PAIR: SLOW & STEADY
37. PAIR PROCESS FINAL THOUGHTS
38. ABRAHAM LINCOLN: SHARPEN THE AXE
40. S C A N