Lead generation is an important part of any company's marketing strategy. Companies must have a clear picture of where they want to be when it comes to their lead generation tactics in order to effectively execute them.
Email lead generation is one of the most commonly used lead generation methods, especially by businesses that have opted for an email-based marketing strategy. Many companies, however, face challenges in generating high-quality leads through email campaigns due to the potential for spam complaints and low open-rate rates.
List of lead generation services are another popular option for businesses who want more granular control over their lead generation efforts.
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