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WordPress for Business

WordPress for Business

Using WordPress as a tool for the small business.

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Sue Fernandes

June 19, 2017
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  1. WordPress for Business History, Options & Legal Requirements

  2. Sue Fernandes @suefernandesweb www.suefernandes.co.uk

  3. THE most popular CMS in the World 67% of all

    Content Managed websites run on WordPress In 2016 WordPress powers 26% of the internet
  4. WordPress - Born in Stockport Mike Little - Bredbury, Stockport


    zed1.com Matt Mullenweg - Houston, Texas
 Automatic - wordpress.com • b.May 2003
  5. Why do I need a website? Searchability Validation Online shop

    window Easy contact for customers Client conversions User Analytics Data Online Sales/Events/News/Information
  6. OK, so why WordPress? SEO Optimisation User data and statistics

    Recent & Relevant Content - Keep Google Happy! Easy to learn and manage your website Automation of Social Media & Mail Marketing Complete Branding, Customisation and Functionality - That’s where I come in ;) Plugins for online Sales / Events / Membership / Subscriptions / Booking etc - 
 pretty much anything you can think of!
  7. • FREE ( well, to a point ) • Great

    for blogging • No worries about hosting • Easy Setup • Secure • No maintenance A WordPress.com website • No selling allowed • Limited choice of themes • Limited choice of plugins • Charges can quickly mount up • Hidden advertising • Limited customisation and branding options
  8. • Free to download software • Do anything - no

    restrictions • Use any theme - or have a custom
 theme developed • Use any plugin or software - including 
 Events Management, Online Sales etc etc • Secure A WordPress.org self-hosted website • You need your own hosting • You have to keep your plugins and software
 up to date • You should keep backups of your site 
 (just in case) • You have to set up your site and theme - or hire someone to do it for you
  9. Legal Requirements for Business Websites under UK & EU Law

  10. Registered Information -
 For a UK registered business, the website

    needs to display the Company Information i.e. the business name, place of registration, registered number, registered office address and if it is a member of a trade association. For sole traders and partnerships, the address of the principle place of business must be displayed. EU Anti Spam Laws - 
 To conform to EU Anti Spam Laws, ensure that email lists are only of ‘opt-in’ email addresses, and always include an ‘opt-out’ instruction on all marketing emails. Disclaimer - 
 Part of the Privacy Policy this document should state that the website owner does not accept any liability that may arise
 from using or downloading information from the website. Data Protection and Disability Regulations All business websites must address the following points to be legally compliant: Privacy Policy -
 A Privacy policy or data protection notice must be displayed on the website if data is processed and must inform the user what the data is used for and that it is compliant with the Data Protection Act 1988. The Privacy Policy must also explain what cookies will be created and their purpose. Cookies -
 Recent legislation changes have meant that websites must require user consent to leave cookies on the visitor’s computer unless the cookie is a necessary requirement for the website to function (e.g. shopping cart cookies). Disability Discrimination Act - 
 All website owners must make sure their content is available to all users – for example the visually impaired – failure to comply may be considered ‘unlawful disability discrimination’.
  11. Terms & Conditions: 
 Terms, along with a Delivery and

    Returns Policy 
 are all required as part of the Consumer Protection (Distance Selling) Regulations and Electronic Commerce Regulations (EC Directive). 
 
 These terms must state: Distance Selling Regulations 2002 All eCommerce websites must address the following to be legally compliant: Identity of the supplier and address A description of the service The contract price inclusive of taxes Delivery costs (if applicable) Payment and delivery arrangement Notification of the right of cancellation The cost of the means of communication by which the contract is to be concluded (e.g. premium rate telephone numbers) The period for which the terms are available Minimum duration of the contract, where it is not of one-off performance
  12. Libellous Content -
 Any derogatory comments posted on a website

    – by the website owner or a third party - could give rise to a defamation claim. Website owners must vigorously monitor their content to ensure that they are not subjected to libel action. Intellectual Property Theft - 
 Copy/Pasting content from another source into a website could leave the website owner open to an Intellectual Property claim. Copyright infringement - 
 Website owners are not permitted to use copyrighted images on their sites without either ownership or prior permission from the image owner. To not do so can result in a ‘cease and desist’ request, a usage charge or a legal claim for copyright infringement. Also illegal and SO not cool!
  13. Questions?