How Sofia University Delivers Human Experiences with CRM + Marketing Automation

Learn how SugarCRM customer Sofia University drove a change for the better by letting the platform do the work, including:

- What led them to switch from HubSpot, Constant Contact, and Element 451 to SugarCRM
- How they leverage the solutions together to deliver authentic experiences to their students and prospective students
- What their experience has been partnering with SugarCRM
- What advice can they offer to others considering a switch

Transcript

1. How Sofia University Delivers Human Experiences with CRM + Marketing Automation
2. © 2023 SugarCRM Inc. All rights reserved. 2 Everyone is on mute Questions are welcome Recording available Before We Start
3. © 2023 SugarCRM Inc. All rights reserved. AJ Traver-Williams Director, Customer Marketing SugarCRM atraver @sugarcrm.com Presenters 3 Ashley Simon Senior Admissions Counselor Sofia University ashley.simon @sofia.edu Sarah Friedlander G. Sr. Director, Brand & Content SugarCRM sarah.friedlander @sugarcrm.com
4. © 2023 SugarCRM Inc. All rights reserved. Who is Sofia University? 4
5. © 2023 SugarCRM Inc. All rights reserved. Why Did Sofia University Switch to SugarCRM? 5
6. © 2023 SugarCRM Inc. All rights reserved. Sofia University’s Experience with Sugar 6
7. © 2023 SugarCRM Inc. All rights reserved. What Should Companies Consider When Switching CRMs? 7
8. © 2023 SugarCRM Inc. All rights reserved. Q&A 8
9. © 2023 SugarCRM Inc. All rights reserved. Thank You! 9