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How Sofia University Delivers Human Experiences with CRM + Marketing Automation

How Sofia University Delivers Human Experiences with CRM + Marketing Automation

Learn how SugarCRM customer Sofia University drove a change for the better by letting the platform do the work, including:

- What led them to switch from HubSpot, Constant Contact, and Element 451 to SugarCRM
- How they leverage the solutions together to deliver authentic experiences to their students and prospective students
- What their experience has been partnering with SugarCRM
- What advice can they offer to others considering a switch

SugarCRM

June 01, 2023
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  1. How Sofia University
    Delivers Human
    Experiences with CRM +
    Marketing Automation

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  2. © 2023 SugarCRM Inc. All rights reserved.
    2
    Everyone is
    on mute
    Questions
    are welcome
    Recording
    available
    Before We Start

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  3. © 2023 SugarCRM Inc. All rights reserved.
    AJ Traver-Williams
    Director, Customer Marketing
    SugarCRM
    atraver
    @sugarcrm.com
    Presenters
    3
    Ashley Simon
    Senior Admissions Counselor
    Sofia University
    ashley.simon
    @sofia.edu
    Sarah Friedlander G.
    Sr. Director, Brand & Content
    SugarCRM
    sarah.friedlander
    @sugarcrm.com

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  4. © 2023 SugarCRM Inc. All rights reserved.
    Who is Sofia University?
    4

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  5. © 2023 SugarCRM Inc. All rights reserved.
    Why Did Sofia University
    Switch to SugarCRM?
    5

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  6. © 2023 SugarCRM Inc. All rights reserved.
    Sofia University’s
    Experience with Sugar
    6

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  7. © 2023 SugarCRM Inc. All rights reserved.
    What Should Companies
    Consider When Switching CRMs?
    7

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  8. © 2023 SugarCRM Inc. All rights reserved.
    Q&A
    8

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  9. © 2023 SugarCRM Inc. All rights reserved.
    Thank You!
    9

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