How Sofia University Delivers Human Experiences with CRM + Marketing Automation

Learn how SugarCRM customer Sofia University drove a change for the better by letting the platform do the work, including:

- What led them to switch from HubSpot, Constant Contact, and Element 451 to SugarCRM
- How they leverage the solutions together to deliver authentic experiences to their students and prospective students
- What their experience has been partnering with SugarCRM
- What advice can they offer to others considering a switch

Transcript

1. How Sofia University
   Delivers Human
   Experiences with CRM +
   Marketing Automation
   

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2. © 2023 SugarCRM Inc. All rights reserved.
   2
   Everyone is
   on mute
   Questions
   are welcome
   Recording
   available
   Before We Start
   

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3. © 2023 SugarCRM Inc. All rights reserved.
   AJ Traver-Williams
   Director, Customer Marketing
   SugarCRM
   atraver
   @sugarcrm.com
   Presenters
   3
   Ashley Simon
   Senior Admissions Counselor
   Sofia University
   ashley.simon
   @sofia.edu
   Sarah Friedlander G.
   Sr. Director, Brand & Content
   SugarCRM
   sarah.friedlander
   @sugarcrm.com
   

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4. © 2023 SugarCRM Inc. All rights reserved.
   Who is Sofia University?
   4
   

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5. © 2023 SugarCRM Inc. All rights reserved.
   Why Did Sofia University
   Switch to SugarCRM?
   5
   

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6. © 2023 SugarCRM Inc. All rights reserved.
   Sofia University’s
   Experience with Sugar
   6
   

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7. © 2023 SugarCRM Inc. All rights reserved.
   What Should Companies
   Consider When Switching CRMs?
   7
   

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8. © 2023 SugarCRM Inc. All rights reserved.
   Q&A
   8
   

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9. © 2023 SugarCRM Inc. All rights reserved.
   Thank You!
   9
   

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