Marketplaces

Transcript

1. Swrve & Marketplaces 1  
2. 2   The future of marketplaces in three charts
3. The future in marketplaces in three charts Mobile is universal 4 bn users source: A16Z Marketing tech is PC based
4. The future in marketplaces in three charts Mobile is universal 4 bn users Digital time spent Mobile = 62% of time Desktop 38% Mobile 62% source: Comscore source: A16Z
5. The future in marketplaces in three charts Mobile is universal 4 bn users Digital time spent Mobile = 62% of media Mobile Apps vs Mobile Web Apps = engagement, retention, conversion Desktop 38% Mobile 62% 0 55 110 165 220 Mobile App Mobile Web source: Comscore source: Comscore source: A16Z Minute s per user
7. Your app is here. 25% of apps used precisely once 119 apps on a typical iOS device 77% of users churn within days 2% of users convert into paying customers
8. Successful businesses use Swrve to grow their mobile business 8  
9. BUILD DIRECT RELATIONSHIPS Know and personally interact with every mobile buyer and seller in one integrated platform. 9  
10. The Swrve Platform Installed in over 1 billion apps. >240 billion events tracked each month 10   Personally interact with every user Know optimal UX & interaction models Know how your app is growing Real-time behavioural segmentation ANALYTICS PROFILES MESSAGE OPTIMISE
11. 11   SELLERS BUYERS Marketplace
12. 12   SELLERS BUYERS Marketplace POSITIVE SPIRAL - MORE SELLERS POSITIVE SPIRAL - MORE BUYERS
13. 13   SELLERS BUYERS Marketplace SIMPLIFY RIGHT INTERACTION RIGHT MOMENT PERSONALISED
14. 14   SELLERS BUYERS Marketplace ACTIVATE NURTURE ENGAGE RETAIN
15. Most companies know nothing about customers 15  
16. Swrve lets you know each user personally.
17. Swrve lets you know each user personally. 1st App Open Activated Saved first ad ONBOARD! NURTURE! BUYER  JOURNEYS   Converted reply to an ad
18. Swrve lets you know each user personally. 1st App Open Activated Saved first ad Converted reply to an ad ONBOARD! NURTURE! BUYER  JOURNEYS   SELLER  JOURNEYS   Converted: Paid promoted ad Activated Posted frist ad UPGRADE!
19. Onboard & convert each new user Nurture & deepen usage Engage and grow relationship s Retain & re-engage lapsing users To grow - focus on four jobs
20. v The marketing team has the power to interact with each and every user. No code No developer support No app store re-submission
21. 25% of users will open your app just once Onboarding: Convert new users into active customers. Step 1: Optimise first touch experience. Step 2: Create a message schedule.
22. Onboard via dynamic, testable screens
23. And ensure opt-ins are granted by using smarter in-app messages
24. 24   Very high engagement. Significant impact on user behaviour. 21% Higher
25. Automate d Lifecycle Messagin g Day 1 2 3 4 5 6 7 8 9 Get rid of the things you don’t need. Lets get you set up Wow - loads of new items posted today. In the days after first app open: Swrve personally reaches out to each new user yet to be activated.
26. 77% of new users will leave the first few weeks Nurture Deepen relationship with new users. Switch the conversation to interactions that deepen usage Analytics, messaging and A/B testing
27. 27   Ensure profiles are fully completed Smart in-app messages can increase profile completion ratings by 5-20%
28. All your profit comes from a small segment of engaged buyers & sellers. Engagement Build enduring, profitable relationships with buyers and sellers. How does UX impact engagement? What is the best communications strategy to grow business?
29. Variant 2 Variant 1 What UX drives session length? Does Expansive or Condensed views increase session length & total minutes? A/B Test
30. Variant 2 Variant 1 What is the best way to drive sharing? Use share sheets? Or share buttons?
31. A leading auction site, with a strong active mobile presence delivering >50% of all traffic, created a set of campaigns designed to drive ads placed and thus revenue. During the campaign period, placed ads and thus revenue to the business rose by 23%
32. Lorem Ipsum Third Quarter 2016 We worked with a leading global dating app to deliver a significant uplift in the number of in-app credits purchased by the average app this campaign delivered an uplift of 39% in the purchase of credits
33. Successful businesses use Swrve to grow their mobile business 33