Public cloud services have become a commodity asset in the past years. Shopping24 though is currently running all systems on pure bare metal. With this we’re not alone: Etsy is a popular example for choosing a classic datacenter over a cloud one. In this use case, I’ll lay out Shopping24’s move into the Amazon AWS cloud a few years back and our recent journey back into a classic datacenter. Myths about pricing, noisy neighbors and machine sizing will get busted (or approved). The bottom line for doing effective DevOps in both classic and cloud infrastructure is automatization. I’ll explain how this can be achieved with the right toolset (Ansible) and the modern server chassis and how Kubernetes came to the rescue.