10 ways to help your editorial design

By Broc Sears

Transcript

1. 10 WAYS TO IMPROVE YOUR EDITORIAL
2. 10 WAYS TO IMPROVE YOUR EDITORIAL
3. 10 WAYS TO IMPROVE YOUR EDITORIAL 1. Use CRAP n A simple guide in creation. n A simple guide in critique.
4. 10 WAYS TO IMPROVE YOUR EDITORIAL
5. 10 WAYS TO IMPROVE YOUR EDITORIAL 2. Use dominant art, headline, centerpiece Create an entry point for the eye to launch from.
6. 10 WAYS TO IMPROVE YOUR EDITORIAL
7. 10 WAYS TO IMPROVE YOUR EDITORIAL 3. Build around that dominant piece n Establish hierarchy.
8. 10 WAYS TO IMPROVE YOUR EDITORIAL
9. 10 WAYS TO IMPROVE YOUR EDITORIAL 4. Modular design rocks, and rules!
10. 10 WAYS TO IMPROVE YOUR EDITORIAL
11. 10 WAYS TO IMPROVE YOUR EDITORIAL 5. Establish a look for standing forms n Different is not always better. n Consistent visual brand.
12. 10 WAYS TO IMPROVE YOUR EDITORIAL
13. 10 WAYS TO IMPROVE YOUR EDITORIAL 6. Create templates and style sheets n No guessing. n Consistency. n Production moves faster. n More design time.
14. 10 WAYS TO IMPROVE YOUR EDITORIAL n Master pages. n Templates. n Library n Paragraph styles. n Character styles. n Swatches. Color palettes.
15. 10 WAYS TO IMPROVE YOUR EDITORIAL 7. Learn shortcuts
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17. 10 WAYS TO IMPROVE YOUR EDITORIAL 8. Rethink “different” n Do they/you want different, or better? n Different doesn’t mean bizarre. n Improved content and quality can be “different”.
18. 10 WAYS TO IMPROVE YOUR EDITORIAL
19. 10 WAYS TO IMPROVE YOUR EDITORIAL 9. Create a record of your style Establish a visual guide to your visual design n Prototypes n Stylebooks n Design manual n Style handout n Style poster
20. 10 WAYS TO IMPROVE YOUR EDITORIAL
21. 10 WAYS TO IMPROVE YOUR EDITORIAL 10. Know your user n Make it easy for them to find what they want. n Inform. n Entertain. n Engage.
22. 10 WAYS TO IMPROVE YOUR EDITORIAL
23. 10 WAYS TO IMPROVE YOUR EDITORIAL
24. 10 WAYS TO IMPROVE YOUR EDITORIAL NEXT 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
25. 10 WAYS TO IMPROVE YOUR EDITORIAL THEN 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close