10 ways to help your editorial design

By Broc Sears

Transcript

1. 10 WAYS TO IMPROVE YOUR EDITORIAL
   

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2. 10 WAYS TO IMPROVE YOUR EDITORIAL
   

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3. 10 WAYS TO IMPROVE YOUR EDITORIAL
   1. Use CRAP
   n A simple guide in creation.
   n A simple guide in critique.
   

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4. 10 WAYS TO IMPROVE YOUR EDITORIAL
   

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5. 10 WAYS TO IMPROVE YOUR EDITORIAL
   2. Use dominant art, headline, centerpiece
   Create an entry point for the eye to launch from.
   

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6. 10 WAYS TO IMPROVE YOUR EDITORIAL
   

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7. 10 WAYS TO IMPROVE YOUR EDITORIAL
   3. Build around that dominant piece
   n Establish hierarchy.
   

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8. 10 WAYS TO IMPROVE YOUR EDITORIAL
   

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9. 10 WAYS TO IMPROVE YOUR EDITORIAL
   4. Modular design rocks, and rules!
   

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10. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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11. 10 WAYS TO IMPROVE YOUR EDITORIAL
    5. Establish a look for standing forms
    n Different is not always better.
    n Consistent visual brand.
    

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12. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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13. 10 WAYS TO IMPROVE YOUR EDITORIAL
    6. Create templates and style sheets
    n No guessing.
    n Consistency.
    n Production moves faster.
    n More design time.
    

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14. 10 WAYS TO IMPROVE YOUR EDITORIAL
    n Master pages.
    n Templates.
    n Library
    n Paragraph styles.
    n Character styles.
    n Swatches. Color palettes.
    

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15. 10 WAYS TO IMPROVE YOUR EDITORIAL
    7. Learn shortcuts
    

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16. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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17. 10 WAYS TO IMPROVE YOUR EDITORIAL
    8. Rethink “different”
    n Do they/you want different, or better?
    n Different doesn’t mean bizarre.
    n Improved content and quality can be “different”.
    

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18. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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19. 10 WAYS TO IMPROVE YOUR EDITORIAL
    9. Create a record of your style
    Establish a visual guide to your visual design
    n Prototypes
    n Stylebooks
    n Design manual
    n Style handout
    n Style poster
    

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20. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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21. 10 WAYS TO IMPROVE YOUR EDITORIAL
    10. Know your user
    n Make it easy for them to find what they want.
    n Inform.
    n Entertain.
    n Engage.
    

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22. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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23. 10 WAYS TO IMPROVE YOUR EDITORIAL
    

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24. 10 WAYS TO IMPROVE YOUR EDITORIAL
    NEXT
    9 Welcome and introductions
    9:20 What the heck is visual communication?
    9:40 Principles and fundamentals
    10:40 Break
    10:50 Typography
    11:40 The creative process
    12:30 Lunch
    1 10 things you can do to improve advertising
    1:50 Break
    2 10 things you can do to improve editorial
    2:50 Break
    3 10 things you can do to improve other stuff
    4 Close
    

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25. 10 WAYS TO IMPROVE YOUR EDITORIAL
    THEN
    9 Welcome and introductions
    9:20 What the heck is visual communication?
    9:40 Principles and fundamentals
    10:40 Break
    10:50 Typography
    11:40 The creative process
    12:30 Lunch
    1 10 things you can do to improve advertising
    1:50 Break
    2 10 things you can do to improve editorial
    2:50 Break
    3 10 things you can do to improve other stuff
    4 Close
    

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