Design principles and fundamentals

By Broc Sears

Transcript

1. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS
2. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS
3. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Purpose
4. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Purpose Principles Elements Fundamentals
5. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design
6. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character
7. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAA AAAAAA AAAAAAAAAA
8. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
9. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
10. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
11. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAA AA AAA A AAAAAAA AAAAAAA A
12. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA A A A AAA A A A A aaaAAAAaaa
13. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character
14. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text
15. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text Develop a sense of hierarchy Headline Subhead Text Contact Info
16. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text Develop a sense of hierarchy Headline Subhead Text Contact Info
17. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and SpaceT- ext Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
18. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and SpaceT- ext Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
19. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and Space Text HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
20. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and Space Text Have you made a decision on that new car or truck yet? Have you scoured the used car websites, magazines and traders? Have you found the vehicles you want but can’t afford them? Have you made a decision on that new car or truck yet? Have you decided it’s time to throw in the towel? Or is it time to visit Southwest Kia Hyundai Toyota?
21. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Alignment Left Right Centered Justified
22. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Most readable Friendly Dependable Four principles of design Alignment Left Right Centered Justified
23. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Least readable Radical Distracting Four principles of design Alignment Left Right Centered Justified
24. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Uncomfortable Casual Distracting Four principles of design Alignment Left Right Centered Justified
25. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobor- tis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Traditional Informative Authoritative Four principles of design Alignment Left Right Centered Justified
26. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity
27. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
28. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
29. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipi- scing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, male- suada sit amet purus. Fusce at rhoncus purus.
30. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity HIS n HER SALE! $330 EACH or $600 BOTH! Hi Point 191122TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned action utiliz- ing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel components featur- ing wooden two piece grips. Smith Wesson 223400 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consis- tent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggres- sive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO SIDEARM SALE WEST TEXAS GUNS & AMMO 3300 Firedale, Whistlestop, Texas 79401 806.123.4567
31. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity HIS n HER SALE! $330 EACH or $600 BOTH! Hi Point 191122TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned action utiliz- ing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel components featur- ing wooden two piece grips. Smith Wesson 223400 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consis- tent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggres- sive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO SIDEARM SALE WEST TEXAS GUNS & AMMO 3300 Firedale, Whistlestop, Texas 79401 806.123.4567
32. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Proximity SIDARM SALE! His & Her Special $330 EACH or $600 BOTH! Hi Point 1912TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned ac- tion utilizing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel com- ponents featuring wooden two piece grips. Smith Wesson 220 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consistent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggressive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO WEST TEXAS GUNS & AMMO 3300 Firedale Whistlestop, Texas 79401 806.123.4567
33. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Repetition Alignment Proximity
34. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Four principles of design Contrast Repetition Alignment Proximity
35. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Simplicity
36. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Simplicity
37. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Simplicity
38. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
39. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
40. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
41. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
42. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
43. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
44. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
45. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Balance
46. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Space. Shape. Position.
47. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Space. Shape. Position.
48. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Space. Shape. Position.
49. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Fundamentals of design Space. Shape. Position.
50. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color Art Typography
51. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color
52. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color
53. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color Warmer colors... ADVANCE Cooler colors... RECEDE Black, white and gray... are colors!
54. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color Colors imply emotion...
55. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Color Never hesitate to get help, or a second opnion...
56. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Art
57. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Art Quality in... Quality out.
58. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Art
59. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Art
60. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Typography
61. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Typography There tens of thousands of typefaces and fonts in the world...
62. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Elements of design Typography Tens of thousands of typefaces and fonts in the world... and I still can’t find the right one!
63. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS NEXT 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
64. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS THEN 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
65. DESIGN BASIC TRAINING DESIGN PRINCIPLES AND FUNDAMENTALS Questions?