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Magasinn_Crowdfunding_19082016

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 Magasinn_Crowdfunding_19082016

マガザンキョウト的クラウドファンディング振り返り
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Tatsuya Iwasaki

October 21, 2016
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  1. PROFILE ࣄۀऀϓϩϑΟʔϧ ؠ࡚ୡ໵
 Editorial Haus Magazinn KyotoɾΦʔφʔ݉ฤू௕
 גࣜձࣾϩϑτϫʔΫɾϓϩσϡʔαʔ 2008೥ؔ੢େֶจֶ෦ଔۀɻಉ೥ɺגࣜձࣾϦΫϧʔτίϛϡχ έʔγϣϯζೖࣾɻWeb৽نࣄۀ։ൃ૊৫ͷνʔϜϦʔμʔΛ຿Ί

    Δɻ
 2013೥ʹָఱגࣜձࣾ΁స৬ɻશࣾͷιʔγϟϧϝσΟΞ׆༻ʹ͓ ͚ΔઓཱུҊɺΞϥΠΞϯεɺϚʔέςΟϯάɺւ֎M&Aࣄۀͷ ϩʔΧϥΠζ౳Λ୲౰ɻ
 2014೥ϩϑτϫʔΫ΁స৬͠ɺژ౎΁Ҡॅɻ৽نࣄۀ։ൃɺMTRL KYOTOۭؒσΟϨΫγϣϯɺWebαΠτ੍࡞·Ͱ෯޿͘୲౰தɻ ౰ࣄۀͱ݉ۀ͢Δɻ
  2. BUSINESS MODEL ϏδωεϞσϧ ~Culture Matching Place~ to C to B

    ʬޒײͰΧϧνϟʔΛମݧͰ͖ΔάϩʔΧϧͳ৔ॴ ʙCulture Matching Placeʙʭ etc… ੜ׆ऀ ཱྀߦऀʢࠃ಺֎ʣ ஍ݩژ౎ͷํʑ ϏδωεύʔτφʔɾΫϥΠΞϯτ ॓ധɾ଺ࡏ ͓౔࢈ߪೖ ΠϕϯτࢀՃ ࡶ՟ߪೖ ॓ധαʔϏε ͓౔࢈ൢച ΪϟϥϦʔ ࡶ՟ൢച Πϕϯτ ϨϯλαΠΫϧ γʔζϯຖͷಛผاը ͓౔࢈ߪೖ ൃ஫ ࢓ೖΕ اը λΠΞοϓ ʢలࣔɾൢചɾ޿ࠂʣ ʲ؍ΔɾಡΉʳ ঎඼ɾαʔϏεઆ໌Λ ࡶࢽͷΑ͏ʹಡΈ΍͘͢ ʲௌ͘ʳ ಛूɾ঎඼ʹԊͬͨ Իָʴژ౎ͷ֗ͷԻΛ༻ҙ ʲ৮Δɾ࢖͏ʳ ௠ྻ͞Ε͍ͯΔ঎඼͸͓ ࢼ͠ར༻Մ ʲຯΘ͏ʳ ಛूʹԊͬͨΠϕϯτ΍ ମݧܕπΞʔΛਵ࣌։࠵ ʲ೏͏ʳ ژ౎ͷཱྀؗ×ࡶࢽͷ߳Γ Λ։ൃ͠ɺۭؒͰදݱ ×
  3. ήετϋ΢ε POSITIONING & KEY SUCCESS FACTOR ϙδγϣχϯάͱ੒ޭཁҼʢϗςϧͱͯ͠ʣ ίϯςϯπॆ࣮ ૉധ·Γ ߴڃ

    Ϧʔζφϒϧ ຽധʢAirbnbʣ Ϗδωεϗςϧ ߴڃϗςϧɾ࿝ฮཱྀؗ ϚΨβϯΩϣ΢τ ΏͬͨΓͱ଺ࡏ͠ͳ͕Βɺژ౎ϩʔΧϧ ͳɺ͋Δ͍͸ࣔࠦʹ෋ΜͩΧϧνϟʔΛ దਖ਼Ձ֨ͰମݧͰ͖Δɺଞʹແ͍৔ॴΛ ໨ࢦ͢ɻ
  4. COMMUNITY ༷ʑͳΫϦΤΠλʔͷํ͕ੈքத͔Βདྷళɾ଺ࡏ → ίϛϡʔϯΛܗ੒ ࡶࢽฤूऀ άϥϑΟοΫσβΠφʔ ಃܳՈ ੫ཧ࢜ ݐஙՈ ॻళళओ

    ඦ՟ళόΠϠʔ ΤϯδχΞ ίʔώʔϕϯνϟʔ ΠϥετϨʔλʔ େֶڭत ىۀՈ ৽ฉهऀ ϓϩμΫτσβΠφʔ ܦӦऀ ϑΝογϣϯσβΠφʔ ࣸਅՈ Վख େ޻ ؟ڸ৬ਓ
  5. WHEN? ͍ͭʁɹʙϩʔυϚοϓʙ 8݄ɹɹ9݄ɹɹ 10݄ɹɹ 11݄ɹɹ12݄ɹɹ 1݄ɹ ɹ 2݄ɹɹ 3݄ɹɹ 4݄ɹɹ

    5݄ ࣄۀاըɾ෺݅Ϧαʔν ۭؒઃܭ ิॿۚਃ੥ɾ৹ࠪ ޻ࣄʢࢪ޻ۀऀˍDIYʣ Ϋϥ΢υϑΝϯσΟϯά४උ ςΟβʔαΠτɾSNS੍࡞ ཱྀؗۀڐՄਃ੥ɾ৹ࠪ ঎඼࢓ೖΕ ຊαΠτɾSNS੍࡞ ΠϯςϦΞɾ಺૷ OPEN !!!!!!!! ΦϖϨʔγϣϯࡦఆ Ϋϥ΢υϑΝϯσΟϯά࣮ࢪ ཱྀؗӦۀڐՄ͕߱Γͦ͏ʂ →ࣄۀ͕࣮ߦͰ͖Δ֬ূ OPEN೔ʹऴྃʂେஂԁʂʹ͍ͨ͠ اըɾݪߘɾϦλʔϯͷԼ४උ ۭ͕ؒग़དྷ্͕͍ͬͯ͘ϓϩηε ΛίϯςϯπԽɾൃ৴Ͱ͖Δ ϦϦʔεʂ ίϯςϯπߋ৽ɾܦաใࠂ ऴྃʂ͓ళOPENʂ
  6. WHO? ୭ʹʁɹʙϖϧιφͱϢʔβʔγφϦΦʙ ౦ژ౎ɹத໨ࠇࡏॅɹେखඦ՟ళόΠϠʔɹ େ಺ ֆඒʢΦΦ΢ν Τϛʣ 31ࡀɹಠ਎ Α͘࢖͏πʔϧ΍ϝσΟΞɿfacebookɺ instagramͳͲͷιʔγϟϧϝσΟΞΛ࢖͍͜ ͳ͠ɺ͓΋͠Ζ͍ਓͱܨ͕࣮ͬͯࡍʹձ͍ʹ

    ߦ͘ɻiPhone6Λ͸͡ΊɺAppleϢʔβʔɻ Α͘ޱʹ͢Δݴ༿ɿʮͦΕɺ͍͔͢͝Θ͍͍ Ͷʂʯʮཱྀʹग़͍ͨʂʯ ͋Δ೔ͷனٳΈɺͻͱΓͰαΫοͱϥϯνΛࡁ·͍ͤͯΔ ࣌ʹɺձࣾͷಉظ͕ژ౎ཱྀߦͰϚΨβϯΩϣ΢τʹധ·ͬ ͍ͯΔͷΛinstagramͰݟͯίϝϯτΛ͢Δɻʮͦ͜ɺധ· ΕΔࡶࢽͬͯళʁؾʹͳͬͯͨʂʯ ϙϯͱ༗څ͕औΕͨ൴ঁ͸ɺɺʮͦ͏ͩژ౎ɺߦ͜͏ɻʯ ͷ੎͍Ͱ৽װઢʹ৐ͬͯ1ധ2೔ͷژ౎ཱྀߦ΁ɻʮఆ൪ε ϙοτʹ͸ڈ೥ߦ͔ͬͨΒɺࠓճ͸લʹݟͨ͋ͷ॓ʁ΁ധ ·Ζ͏ʂʯ ژ౎Ӻ͔Βόεʹ༳ΒΕ͓ͯళʹ౸ண͢Δͱɺຊ͕ͣΒͬ ͱฒΜͰ͍Δɻʮࠓ͸ຊಛूΛ΍͍ͬͯΔΜͰ͢ʯͱళͷ ελοϑɻ͙͢ʹଧͪղ͚ͯνΣοΫΠϯΛࡁ·ͤɺۭؒ ΛࡱӨͯ͠instagramͱfacebookʹupɻϨϯλαΠΫϧͰɺ ελοϑʹฉ͍ͨ௨ͳޚ൧԰͞Μͱમ౬΁ɻʮҰ൩೰Μͩ ͚Ͳɺ͜ͷຊͱࡶ՟Λങ͍·͢ʂʯͱνΣοΫΞ΢τ࣌ʹ ࣗ෼༻ͱ༑ͩͪ༻ʹ͓౔࢈Λߪೖɻ ʮ࣍ͷʰσβΠϯಛूʱ΋ָ͠Έͩͳʙ·ͨژ౎΁ߦ͖ͨ ͍ͳʯͱࢥ͍ग़Λ৺ʹࠁΈͳ͕ΒՈ࿏ʹͭ͘ɻ ϖϧιφ γφϦΦ
  7. WHAT? ԿΛʁɹʙίΞϝοηʔδʙ ࡶࢽ ຊ ث ࡶ՟ μϒϧϫʔΫ ݐங ೋ৚ Ε΋ΜΒ͍;

    ίʔώʔ νλνλ٤஡ ίϥϘϨʔγϣϯ όϧϛϡʔμ ژொՈ Ұ౩ି͠੾Γ τʔΩϣʔόΠΫ ಛू ཱྀߦ ധ·ΕΔ ژ౎ ΫϚάεΫ
  8. WHAT? ԿΛʁɹʙίΞϝοηʔδʙ ࡶࢽ ຊ ث ࡶ՟ μϒϧϫʔΫ ݐங ೋ৚ Ε΋ΜΒ͍;

    ίʔώʔ νλνλ٤஡ ίϥϘϨʔγϣϯ όϧϛϡʔμ ژொՈ Ұ౩ି͠੾Γ τʔΩϣʔόΠΫ ಛू ཱྀߦ ധ·ΕΔ ژ౎ ΫϚάεΫ ധ·ΕΔࡶࢽ ʙͳΜ͔ͩΑ͘Θ͔Βͳ͍͚Ͳɺָͦ͠͏Ͱ ͔ͬ͜Αͦ͞͏ͳɺʮژ౎ͷ৽͍॓͠ʯʙ
  9. HOW? ͲͷΑ͏ʹʁɹʙ౳਎େͷ૝͍Λɺ૬ख໨ઢͷݴ༿ʹʙ ▪ࠓͦ͜ٻΊΒΕ͍ͯΔͷ͸ɺʮฤूͷྗʯͩͱࢥ͏ɻ ੈͷத͸ɺࣗ෼Ͱ͸ͳ͍୭͔͕ܾΊͨ”΍Βͳ͍ͱ͍͚ͳ͍͜ͱ” ͱ “΍Δ΂͖͜ͱ” ͰᷓΕ͍ͯ·͢ɻ ݱ࣮ͱ޲͖߹͏ඞཁੑ͸௧͍΄ͲΘ͔Δɻࠓ·͞ʹͦΕΛײ͍ͯ͡·͢ɻͦΕͰ΋΅͘͸ɺ୭͔ʹ΍Β͞ΕΔ͜ͱʹᷓΕ͍ͯΔݱ࣮Λͱͯ΋൵͘͠ɺऐ͘͠ײͯ͡ ͠·͍·͢ɻ ͔ͩΒͦ͜ɺ޷͖ͳϞϊ͕͋ͬͯɺ޷͖ͳίτ͕ى͖͍ͯͯɺࣗ෼Β͘͠ੜ͖͍ͯΔਓ͕ͨͪੈքத͔Βू͏৔ॴͱͯ͠ɺϚΨβϯΛͭ͘Γ͍ͨɻୈҰઢͰࣗ෼Β

    ͘͠ੜ͖͍ͯΔਓͨͪͱҰॹʹಛूΛ͍ͭͬͯ͘͘͜ͱͰɺͦ͏͍͏ੜ͖ํ͕Ͱ͖Δͱ͍͏͜ͱΛ఻͍͖͍͑ͯͨͷͰ͢ɻ ͦͯ͠ɺݏͳ͜ͱ΍΍Γͨ͘ͳ͍͜ͱΛ͏·͘੔ཧͯ͠ɺʮࣗ෼Β͍͜͠ͱʯΛਅΜதʹਾ͑ଓ͚ΔͨΊʹ͸ɺʮਓੜΛฤू͢Δྗʯ͕ඞཁͳΜ͡Όͳ͍͔ɻۭؒ ܕͷࡶࢽ͸ͦͷ૝͍ΛମݧΛ௨ͯ͠఻͑ΔϝσΟΞʹͳΓಘΔΜ͡Όͳ͍͔ɻͦΜͳ෩ʹ΋ߟ͍͑ͯ·͢ɻ --- ͍ͭ௕͘ͳͬͯ͠·͍·ͨ͠ɻ ϚΨβϯ͸·ͩখ͞ͳϓϩδΣΫτͰ͕͢ɺͲ͏ͯ͠΋͠ΜͲ͍ہ໘͸๚Ε·͢ɻԠԉ͍͚ͯͨͩ͠ΔίϝϯτͻͱͭͰɺ΋͏ͻͱ౿ΜுΓͰ͖·͢ɻ ͦͯ͠ɺ͜ͷ৔ॴ͕Ͱ͖ͨΒͥͻ༡ͼʹདྷ͍ͯͩ͘͞ɻژ౎ͷํ͸ͳʹ͔ͷ͍ͭͰʹͰ΋ɺԕํͷํ͸ژ౎؍ޫͷ͍ͭͰʹͰ΋ɻ ແࣄʹΦʔϓϯ͠ɺ͜ΕΛಡΜͰͩͬͨ͘͞օ͞Μͱ͓ձ͍Ͱ͖Δ೔Λָ͠Έʹ͍ͯ͠·͢ɻ