Focusing on the Job-To-Be-Done with Job Stories

Focusing on the Job-To-Be-Done with Job Stories

A talk about 'Job-to-be-done' thinking, developed by Clay Christensen, author of “The Innovator's Dilemma”.

Job stories were developed by intercom: http://insideintercom.io/the-dribbblisation-of-design/
and expanded on by Alan Klement:
http://alanklement.blogspot.com/2013/09/replacing-user-story-with-job-story.html

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James Cox-Morton

November 29, 2013
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