Using Job-to-be-Done to improve marketing, design and development

Ba257f3320b09da4617a46b1c076344a?s=47 James Cox-Morton
December 19, 2014

Using Job-to-be-Done to improve marketing, design and development

This talk covers the basics behind the 'Job to be done' product lens, and how it can be used to create products with resonate better with users.
Apologies for the horrible orange speaker notes - Keynote sadly doesn't do a great job at exporting normally

Ba257f3320b09da4617a46b1c076344a?s=128

James Cox-Morton

December 19, 2014
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