Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

Workshop from Jack Hung Tr. and An Nguyen for Design Research 2019 in Vietnam

Transcript

1. From research to design ideation What you might be missing
2. Table of Content Nice to meet you! Get to know Experience Design Journey Eureka!
3. Nice to meet you!
4. Be
 Open-minded Be
 Active Be Collaborative How to take the most of this workshop
5. ? What challenge do you face from research to ideation?
6. Experience Design Journey
7. Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Experience Design
8. Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Humanised Research al g
9. d Exponential Visioning Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
10. ial Human Centered Design Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
11. ered Design Led Development Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
12. ed ent Technical Bridging Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
13. Game on!
14. Ready for Future Metro 1
15. Solution to Road Accident 2
16. Get fit.
 Stay Energetic 3
17. Healthy
 Sex Life 4
18. Support
 Local Artists 5
19. Postpartum Depression 6
20. Humanised Research Exponential Visioning Human Centered Design Design Led Development Technical Bridging
21. Localized for Vietnamese Accessibility Digital Product Category Be 
 Different Highlight Criteria Our “must-have”
22. Humanised Research
23. CO-CREATE WITH ALL PARTIES 2. Map out a typical day 1. Create user persona 3.Understand Digital Behaviours Humanised Research Group Work:
24. 1. Create user persona Name: Age: Occupation: Location: Relationship: Portrait
25. 2. Map out typical day Morning Noon Night
26. 3. Understand Digital Behaviours Motivation Pain point Channel & Device
27. Exponential Visioning
28. CO-CREATE WITH ALL PARTIES 2. Visualise tomorrow’s results 1. Define today’s challenges 3. Steps to success Exponential Visioning Group Work:
29. 1. Define today's challenges What problem are you trying to solve for your end user? Why is this important to them?
30. 2. Visualise tomorrow’s results Goal 1 Goal 2 Goal 3
31. 3. Steps to success Step 1 Step 2 Step 3
32. Human Centered Design
33. CO-CREATE WITH ALL PARTIES 2. Craft 1. Analyse
 (Card-sorting) 3. Test Human Centered Design Group Work:
34. 1. Analyse (Card-sorting) Key hook Backbone
35. 2. Craft
36. 3. Test Closed Questions Open Questions
37. Design Led Development
38. CO-CREATE WITH ALL PARTIES 2. Technology Possibility 1. User’s Database 3. Collaboration Design Led Development Suggestion:
39. Technical Bridging
40. CO-CREATE WITH ALL PARTIES 1. Design System 2. DesignOps Technical Bridging Suggestion:
41. 1. Design System www.aleph-labs.com
42. 2. Design Ops Build a process that would optimize designers’ day- to-day workflow—maximize engagement and reduce duplicated efforts. Design Process How much running a design team costs, and why. Forecast work and manage resourcing. Team Coordination Standardize and introduce new tools to work efficiently Design Tool Train new skills, increase engagement, allocate tasks, share knowledge generously Design Culture
43. So…
 What we might be missing?
44. Design Experience Together
45. 1 Humanised Research GET THE FOUNDATIONS RIGHT
46. Design Experience Together Humanised Research Define & understand clearly the goal of user story
47. Put yourself in user’s shoes Design Experience Together Humanised Research
48. Verbal & Non-verbal language Design Experience Together Humanised Research
49. 2 Exponential Visioning UNDERSTAND,CO CREATE AND IDEATE
50. Don’t just focus on end-users, 
 have a sense of the business Design Experience Together Exponential Visioning
51. Contexts & moments Design Experience Together Exponential Visioning
52. 3 Human Centered Design
53. Design Experience Together Human Centered Design Relevant with the goal of user story
54. “Must-have” vs “Nice to have" Design Experience Together Human Centered Design
55. Diversify your experiences Design Experience Together Human Centered Design
56. Thank you. linkedin.com/in/annguyen0204/ An Nguyen Content Strategy Manager linkedin.com/in/hungthdsn/ Jack Hung Tr. Head of Design / Design Lead