Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

Workshop from Jack Hung Tr. and An Nguyen for Design Research 2019 in Vietnam

Transcript

1. From research to design ideation
   What you might be
   missing
   

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2. Table of Content
   Nice to meet you!
   Get to know
   Experience Design Journey
   Eureka!
   

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3. Nice to meet you!
   

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4. Be

   Open-minded
   Be

   Active
   Be
   Collaborative
   How to take
   the most of
   this workshop
   

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5. ?
   What challenge do you face
   from research to ideation?
   

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6. Experience Design
   Journey
   

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7. Experience Design “is the practice of designing products,
   processes, services, events, omnichannel journeys, and
   environments with a focus placed on the quality of the user
   experience and culturally relevant solutions.”
   - Wiki
   Experience
   Design
   

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8. Experience
   Design
   Experience Design “is the practice of designing products,
   processes, services, events, omnichannel journeys, and
   environments with a focus placed on the quality of the user
   experience and culturally relevant solutions.”
   - Wiki
   Humanised
   Research
   al
   g
   

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9. d
   Exponential
   Visioning
   Experience
   Design
   Experience Design “is the practice of designing products,
   processes, services, events, omnichannel journeys, and
   environments with a focus placed on the quality of the user
   experience and culturally relevant solutions.”
   - Wiki
   

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10. ial
    Human Centered
    Design
    Experience
    Design
    Experience Design “is the practice of designing products,
    processes, services, events, omnichannel journeys, and
    environments with a focus placed on the quality of the user
    experience and culturally relevant solutions.”
    - Wiki
    

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11. ered
    Design Led
    Development
    Experience
    Design
    Experience Design “is the practice of designing products,
    processes, services, events, omnichannel journeys, and
    environments with a focus placed on the quality of the user
    experience and culturally relevant solutions.”
    - Wiki
    

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12. ed
    ent
    Technical
    Bridging
    Experience
    Design
    Experience Design “is the practice of designing products,
    processes, services, events, omnichannel journeys, and
    environments with a focus placed on the quality of the user
    experience and culturally relevant solutions.”
    - Wiki
    

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13. Game on!
    

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14. Ready for
    Future Metro
    1
    

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15. Solution to
    Road Accident
    2
    

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16. Get fit.

    Stay Energetic
    3
    

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17. Healthy

    Sex Life
    4
    

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18. Support

    Local Artists
    5
    

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19. Postpartum
    Depression
    6
    

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20. Humanised
    Research
    Exponential
    Visioning
    Human
    Centered
    Design
    Design Led
    Development
    Technical
    Bridging
    

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21. Localized for
    Vietnamese
    Accessibility
    Digital
    Product
    Category
    Be 

    Different
    Highlight
    Criteria
    Our “must-have”
    

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22. Humanised
    Research
    

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23. CO-CREATE WITH
    ALL PARTIES
    2. Map out a
    typical day
    1. Create
    user persona
    3.Understand
    Digital Behaviours
    Humanised Research
    Group Work:
    

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24. 1. Create user persona
    Name:
    Age:
    Occupation:
    Location:
    Relationship:
    Portrait
    

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25. 2. Map out typical day
    Morning Noon Night
    

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26. 3. Understand Digital Behaviours
    Motivation Pain point Channel & Device
    

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27. Exponential
    Visioning
    

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28. CO-CREATE WITH
    ALL PARTIES
    2. Visualise
    tomorrow’s
    results
    1. Define today’s
    challenges
    3. Steps to
    success
    Exponential Visioning
    Group Work:
    

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29. 1. Define today's challenges
    What problem are you trying to solve for your end user? Why is this important to them?
    

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30. 2. Visualise tomorrow’s results
    Goal 1 Goal 2 Goal 3
    

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31. 3. Steps to success
    Step 1 Step 2 Step 3
    

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32. Human
    Centered
    Design
    

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33. CO-CREATE WITH
    ALL PARTIES
    2. Craft
    1. Analyse

    (Card-sorting)
    3. Test
    Human Centered Design
    Group Work:
    

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34. 1. Analyse (Card-sorting)
    Key hook Backbone
    

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35. 2. Craft
    

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36. 3. Test
    Closed Questions Open Questions
    

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37. Design Led
    Development
    

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38. CO-CREATE WITH
    ALL PARTIES
    2. Technology
    Possibility
    1. User’s
    Database
    3. Collaboration
    Design Led Development
    Suggestion:
    

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39. Technical
    Bridging
    

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40. CO-CREATE WITH
    ALL PARTIES
    1. Design System 2. DesignOps
    Technical Bridging
    Suggestion:
    

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41. 1. Design System www.aleph-labs.com
    

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42. 2. Design Ops
    Build a process that would optimize designers’ day-
    to-day workflow—maximize engagement and reduce
    duplicated efforts.
    Design Process
    How much running a design team costs, and why.
    Forecast work and manage resourcing.
    Team Coordination
    Standardize and introduce new tools to work efficiently
    Design Tool
    Train new skills, increase engagement, allocate tasks,
    share knowledge generously
    Design Culture
    

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43. So…

    What we might be
    missing?
    

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44. Design Experience
    Together
    

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45. 1
    Humanised
    Research
    GET THE FOUNDATIONS RIGHT
    

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46. Design Experience Together
    Humanised Research
    Define & understand clearly
    the goal of user story
    

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47. Put yourself in
    user’s shoes
    Design Experience Together
    Humanised Research
    

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48. Verbal & Non-verbal
    language
    Design Experience Together
    Humanised Research
    

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49. 2
    Exponential Visioning
    UNDERSTAND,CO CREATE AND IDEATE
    

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50. Don’t just focus on end-users, 

    have a sense of the business
    Design Experience Together
    Exponential Visioning
    

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51. Contexts & moments
    Design Experience Together
    Exponential Visioning
    

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52. 3
    Human Centered Design
    

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53. Design Experience Together
    Human Centered Design
    Relevant with the goal of
    user story
    

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54. “Must-have” vs “Nice to have"
    Design Experience Together
    Human Centered Design
    

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55. Diversify your
    experiences
    Design Experience Together
    Human Centered Design
    

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56. Thank you.
    linkedin.com/in/annguyen0204/
    An Nguyen
    Content Strategy Manager
    linkedin.com/in/hungthdsn/
    Jack Hung Tr.
    Head of Design / Design Lead
    

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