Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

1aec9e77f7a78d4c850fbdf6b5d6f39e?s=47 Lam Thai
July 21, 2019

Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

Workshop from Jack Hung Tr. and An Nguyen for Design Research 2019 in Vietnam

1aec9e77f7a78d4c850fbdf6b5d6f39e?s=128

Lam Thai

July 21, 2019
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Transcript

  1. From research to design ideation What you might be missing

  2. Table of Content Nice to meet you! Get to know

    Experience Design Journey Eureka!
  3. Nice to meet you!

  4. Be
 Open-minded Be
 Active Be Collaborative How to take the

    most of this workshop
  5. ? What challenge do you face from research to ideation?

  6. Experience Design Journey

  7. Experience Design “is the practice of designing products, processes, services,

    events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Experience Design
  8. Experience Design Experience Design “is the practice of designing products,

    processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Humanised Research al g
  9. d Exponential Visioning Experience Design Experience Design “is the practice

    of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  10. ial Human Centered Design Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  11. ered Design Led Development Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  12. ed ent Technical Bridging Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  13. Game on!

  14. Ready for Future Metro 1

  15. Solution to Road Accident 2

  16. Get fit.
 Stay Energetic 3

  17. Healthy
 Sex Life 4

  18. Support
 Local Artists 5

  19. Postpartum Depression 6

  20. Humanised Research Exponential Visioning Human Centered Design Design Led Development

    Technical Bridging
  21. Localized for Vietnamese Accessibility Digital Product Category Be 
 Different

    Highlight Criteria Our “must-have”
  22. Humanised Research

  23. CO-CREATE WITH ALL PARTIES 2. Map out a typical day

    1. Create user persona 3.Understand Digital Behaviours Humanised Research Group Work:
  24. 1. Create user persona Name: Age: Occupation: Location: Relationship: Portrait

  25. 2. Map out typical day Morning Noon Night

  26. 3. Understand Digital Behaviours Motivation Pain point Channel & Device

  27. Exponential Visioning

  28. CO-CREATE WITH ALL PARTIES 2. Visualise tomorrow’s results 1. Define

    today’s challenges 3. Steps to success Exponential Visioning Group Work:
  29. 1. Define today's challenges What problem are you trying to

    solve for your end user? Why is this important to them?
  30. 2. Visualise tomorrow’s results Goal 1 Goal 2 Goal 3

  31. 3. Steps to success Step 1 Step 2 Step 3

  32. Human Centered Design

  33. CO-CREATE WITH ALL PARTIES 2. Craft 1. Analyse
 (Card-sorting) 3.

    Test Human Centered Design Group Work:
  34. 1. Analyse (Card-sorting) Key hook Backbone

  35. 2. Craft

  36. 3. Test Closed Questions Open Questions

  37. Design Led Development

  38. CO-CREATE WITH ALL PARTIES 2. Technology Possibility 1. User’s Database

    3. Collaboration Design Led Development Suggestion:
  39. Technical Bridging

  40. CO-CREATE WITH ALL PARTIES 1. Design System 2. DesignOps Technical

    Bridging Suggestion:
  41. 1. Design System www.aleph-labs.com

  42. 2. Design Ops Build a process that would optimize designers’

    day- to-day workflow—maximize engagement and reduce duplicated efforts. Design Process How much running a design team costs, and why. Forecast work and manage resourcing. Team Coordination Standardize and introduce new tools to work efficiently Design Tool Train new skills, increase engagement, allocate tasks, share knowledge generously Design Culture
  43. So…
 What we might be missing?

  44. Design Experience Together

  45. 1 Humanised Research GET THE FOUNDATIONS RIGHT

  46. Design Experience Together Humanised Research Define & understand clearly the

    goal of user story
  47. Put yourself in user’s shoes Design Experience Together Humanised Research

  48. Verbal & Non-verbal language Design Experience Together Humanised Research

  49. 2 Exponential Visioning UNDERSTAND,CO CREATE AND IDEATE

  50. Don’t just focus on end-users, 
 have a sense of

    the business Design Experience Together Exponential Visioning
  51. Contexts & moments Design Experience Together Exponential Visioning

  52. 3 Human Centered Design

  53. Design Experience Together Human Centered Design Relevant with the goal

    of user story
  54. “Must-have” vs “Nice to have" Design Experience Together Human Centered

    Design
  55. Diversify your experiences Design Experience Together Human Centered Design

  56. Thank you. linkedin.com/in/annguyen0204/ An Nguyen Content Strategy Manager linkedin.com/in/hungthdsn/ Jack

    Hung Tr. Head of Design / Design Lead