retired Household income: $40k+ Married or widowed Live in large home and children have left. Living in an old apartment Active & healthy 21 Location Primary: Niagara Falls Secondary: Niagara on the Lake, St. Catherines, Grimsby, Lincoln, Port Colburn Motivations Looking to move to a modern residence with little to no maintenance required. Sell home to access equity to fund retirement
Visit website 3. Phone agent for tour or more info 4. Agent follow-up 5. Client talks to family members 6. Make decision to rent 7. Submit deposit to secure rental unit (1 months rent) 8. Sell their own property (takes 6-12 months) 9. Move in 2 years later 10. Enjoy new home
Agents: • Apartment rental availability 1% • 90% of housing options multi-story Seniors Moving Company • 30% of residents are Seniors • Downsizing a reality Local Seniors home: • 200 person waiting list at senior homes. • Pricing • Competition Commercial Banker: • Financing City hall - Urban planner • Competition • Government incentives Senior Recreation Centre: • Location • Marketing • Seniors to test prototype with
in Niagara, close to the falls and priced right. Senior Community Private backyards/decks and patios Rightsizing - 1500 to 1000 Main floor bedroom Lawn, snow and property maintenance included Value Prop
condos to investors who are priced out of the Toronto real estate market and were looking for a more affordable place to invest. Price of Condo Town homes Toronto, Canada Niagara, Canada $1-2 Million $0.2-0.5 Million