P.O. Box 121150 Atlanta, GA 30322 (813) 716-0554 EDUCATION Goizueta Business School of Emory University Atlanta, Georgia Bachelor of Business Administration Candidate May 2008 Concentrations in Organization & Management and Marketing GPA: 3.83/4.0 Oxford College of Emory University Oxford, Georgia Associate of Arts May 2006 GPA: 4.0/4.0 Honors • Phi Theta Kappa, National Honor Society • Full Tuition Dean’s Scholarship, 4 years • Excellence in Economics Award, 2006 • Emory Scholars Program, 2004-2008 • National Dean’s List, 2006 • Dean’s List, every semester • Class Marshal, Oxford College 2006 Graduation • Business Research Certificate, 2006 EMPLOYMENT HISTORY Wachovia Corporation Atlanta, Georgia Commercial Strategies Intern June 2007 - Present • Analyze and clean data for large market sizing projects, including consolidating data into graphic form and creating PowerPoint presentations • Support Relationship Managers by integrating industry research materials into cohesive industry overviews containing current trends and forecasts • Prepare presentations demonstrating the positive impact Wachovia’s presence has in its communities Melkus, Fleming, & Gutierrez, Attorneys at Law Tampa, Florida Administrative Assistant Summers and Winters 2004 - 2008 • Conducted research on client cases and transmitted subpoenas and discovery notices • Organized and filed client cases and undertook receptionist and courier duties • Rose from file clerk to administrative assistant over the course of three years Oxford College Office of Admission Oxford, Georgia Student Admission Association Coordinator 2005-2006 • Scheduled and organized 10 tours each week and any additional overnight stays • Assisted in training 50+ new tour guides and held monthly meetings for additional tour information LEADERSHIP AND EXTRACURRICULARS Leadership Oxford Oxford, Georgia Leadership Oxford 2006 Sophomore Leader 2005-2006 • Assisted in the year-long process of organizing a leadership program for 50 freshmen students • Facilitated the seminar over the course of a week, including a weekend leadership retreat to northern Georgia Student Admission Association Oxford, Georgia Tour Guide and Host 2004-2006 • Led campus tours, hosted prospective students overnight, and participated in phone campaigns throughout the year ADDITIONAL INFORMATION • I circumnavigated the world with my parents and three siblings in a 52-foot sailboat from 1998-2001 Other interests include: • Photography • Scuba Diving • Sailing • Skiing Becky Hamm Hamm.Rebecca@gmail.com 829 Barnett St. NE Atlanta, GA 30306 404.772.1181 SUMMARY OF QUALIFICATIONS Strategy consultant experienced in identification of high-impact revenue opportunities in projects involving sophisticated analytics and long-term strategic planning. x Business Strategy x Performance Measurement x Project Management x Market Segmentation x Competitive Assessment x Business Process Design PROFESSIONAL EXPERIENCE REVENUE ANALYTICS, INC. Atlanta, Georgia Growing consulting firm specializing in revenue management and price optimization, including pricing strategy, forecasting, and market response modeling for clients with $250M to $17.9B in revenues Strategist January 2010 – Present Strategy Analyst May 2008 – January 2010 x Coordinate day-to-day project management efforts of teams of 2-4 people, including operations research consultants and data engineers x Conduct interviews and working sessions with clients to guide project planning efforts and develop requirements x Develop segmentation schemes and market response models in concert with operations research consultants to capitalize on differences in customer behavior, resulting in revenue increases of 2-5% x Communicate strategic insights in presentations to client stakeholders such as project sponsors and CEOs x Measure pricing solution performance using test and control group methods to calculate revenue impact x Build prototypes of revenue management capabilities in Excel and create comprehensive web-based global assessment surveys x Involved in yearly revenue management conference workshops, new employee recruitment, and company internal best practices documentation x Experience in hospitality, media (B2B and B2C), manufacturing, distribution, and cruise lines WACHOVIA CORPORATION (a Wells Fargo Company) Atlanta, Georgia Fourth largest financial services provider in the United States Commercial Strategies Intern June 2007 – December 2007 x Analyzed and sanitized data for large market sizing projects, including creation of presentations to share findings with key stakeholders x Supported Relationship Managers by integrating industry research materials into cohesive industry overviews containing current trends and forecasts MELKUS, FLEMING, & GUTIERREZ, ATTORNEYS AT LAW Tampa, Florida Law firm specializing in transportation defense litigation Administrative Assistant Seasonal 2004 - 2008 x Conducted research on client cases and transmitted subpoenas and discovery notices x Rose from file clerk to administrative assistant over the course of three years EDUCATION Emory University, 2008 Atlanta, Georgia x Goizueta Business School GPA: 3.8/4.0 o BBA in Organizational Management & Marketing, with High Distinction o Phi Theta Kappa, National Honor Society o Full Tuition Dean’s Scholarship, 4 years ADDITIONAL INFORMATION Skills x Expert knowledge of: Microsoft Word / PowerPoint / Excel x Basic knowledge of: Microsoft Project / Visio / Oracle SQL Developer Interests x Photography / Cooking / Running / Sailing (completed a 3-year circumnavigation) Becky Hamm Hamm.Rebecca@gmail.com 10004 Hunt Cliff Dr. Riverview, FL 33569 +1-404-694-1204 (U.S.) or +1-268-770-5965 (Antigua) SUMMARY OF QUALIFICATIONS Strategy consultant experienced in identification of revenue opportunities in projects involving sophisticated analysis and long-term strategic planning. x Market Segmentation x Performance Measurement x Project Management x Business Strategy x Competitive Assessment x Business Process Design LAND-BASED EXPERIENCE REVENUE ANALYTICS, INC. Atlanta, Georgia Growing consulting firm specializing in revenue management and price optimization, including pricing strategy, forecasting, and market response modeling for clients with $250M to $17.9B in revenues Strategist January 2010 – March 2011 Strategy Analyst May 2008 – January 2010 x Coordinated day-to-day project management efforts of teams of 2-4 people, including statistics consultants and data engineers x Developed customer and product segmentation schemes to capitalize on differences in customer behavior, resulting in revenue increases of 2-5% x Recommended and measured performance of marketing initiatives using test and control group methods x Created comprehensive web-based global assessment surveys and analyzed results for insights into segmentation schemes x Involved in creation of marketing materials, company internal best practices documentation, yearly revenue management conference workshops, and new employee recruitment x Promoted to Strategist after 1.5 years of exceptional work product WACHOVIA CORPORATION (a Wells Fargo Company) Atlanta, Georgia Fourth largest financial services provider in the United States Commercial Strategies Intern June 2007 – December 2007 x Analyzed data for large market sizing projects and created presentations of findings for stakeholders x Supported Relationship Managers by integrating industry research materials into cohesive industry overviews containing current trends and forecasts MELKUS, FLEMING, & GUTIERREZ, ATTORNEYS AT LAW Tampa, Florida Law firm specializing in transportation defense litigation Administrative Assistant Seasonal 2004 – 2008 x Conducted research on client cases and transmitted subpoenas and discovery notices x Rose from file clerk to administrative assistant over the course of three summers YACHTING EXPERIENCE x S/Y Scheherazade – Deck/Stew – East Coast U.S. and Caribbean July 2011 – Present x Daywork and Deliveries – East Coast U.S. and New Zealand March 2011 – July 2011 x S/Y Jazz Time – Circumnavigation with family on 52’ boat June 1998 – May 2001 EDUCATION Emory University, 2008 Atlanta, Georgia x Goizueta Business School GPA: 3.8/4.0 o BBA in Organizational Management & Marketing, with High Distinction o Full Tuition Dean’s Scholarship • Phi Theta Kappa, National Honor Society ADDITIONAL INFORMATION Skills x Expert knowledge of: Microsoft Excel / PowerPoint / Word x Basic knowledge of: Microsoft Project / Visio / Oracle SQL Developer Interests x Photography / Cooking / Running / Sailing Becky Hamm becky@metricslice.com P.O. Box 3711 St. Petersburg, FL 33731 404-694-1204 metricslice.com Education: Emory University – Atlanta, GA Aug 2004 – May 2008 Bachelor of Business Administration Marketing and Organizational Management Pinellas Technical Education Center – Clearwater, FL Apr 2012 – Present Certificate of Web Development Web Design and Development, including Adobe Creative Suite Experience: Digital Marketing Consultant – MetricSlice LLC – St. Petersburg, FL Jan 2012 – Present • Assess website performance issues and develop a plan to achieve client website goals • Custom design and develop responsive websites using languages such as HTML5, CSS3, jQuery, and WordPress • Improve online visibility and quality of visitors by implementing Search Engine Optimization (SEO) techniques • Optimize conversion rates through website structure, design, and content changes • Execute email and social media marketing strategies to connect with customers • Utilize tools including the Adobe Creative Suite, Google Analytics, and Microsoft Office Deckhand – Various Super Yachts – Worldwide Mar 2011 – Dec 2011 • Performed deckhand duties and sailed aboard luxury yachts over the course of a year • Traveled to New Zealand, New Caledonia, Nova Scotia, and Antigua Strategy Consultant – Revenue Analytics – Atlanta, GA May 2008 – Mar 2011 • Coordinated day-to-day Revenue Management projects with teams of 2-4 people, including operations research consultants and data engineers • Developed segmentation schemes to capitalize on differences in customer behavior, resulting in revenue increases of 2-5% • Measured performance of marketing initiatives using test and control group methods • Worked in database schemas using Oracle SQL Developer • Promoted from Analyst to Consultant after 1.5 years of exceptional work product Commercial Strategies Intern – Wachovia – Atlanta, GA Jun 2007 – Dec 2007 • Analyzed data for large market sizing projects and created presentations of findings for Business Banking division • Supported Relationship Managers by integrating industry research materials into cohesive industry overviews containing current trends and forecasts Becky Hamm becky@metricslice.com P.O. Box 3711 St. Petersburg, FL 33731 404-694-1204 metricslice.com Education: Emory University – Atlanta, GA Aug 2004 – May 2008 Bachelor of Business Administration Marketing and Organizational Management Pinellas Technical Education Center – Clearwater, FL Apr 2012 – Jan 2013 Certificate of Web Development Web Design and Development, including Adobe Creative Suite Experience: Digital Marketing Consultant – MetricSlice LLC – St. Petersburg, FL Jan 2012 – Present • Assess website performance issues and develop a plan to achieve client website goals • Custom design and develop responsive websites using languages and programs such as HTML5, CSS3, jQuery, SASS, Compass, and WordPress • Improve online visibility and quality of visitors by implementing Search Engine Optimization (SEO) techniques • Execute email and social media marketing strategies to connect with customers • Utilize tools including the Adobe Creative Suite, Google Analytics, and Microsoft Office Deckhand – Various Super Yachts – Worldwide Mar 2011 – Dec 2011 • Performed deckhand duties and sailed aboard luxury yachts over the course of a year • Traveled to New Zealand, New Caledonia, Nova Scotia, and Antigua Strategy Consultant – Revenue Analytics – Atlanta, GA May 2008 – Mar 2011 • Coordinated day-to-day Revenue Management and Price Optimization projects with teams of 2-4 people, including operations research consultants and data engineers • Developed segmentation schemes to capitalize on differences in customer behavior, resulting in revenue increases of 2-5% • Measured performance of marketing initiatives using test and control group methods • Worked in database schemas using Oracle SQL Developer • Promoted from Analyst to Consultant after 1.5 years of exceptional work product Commercial Strategies Intern – Wachovia – Atlanta, GA Jun 2007 – Dec 2007 • Analyzed data for large market sizing projects and created presentations of findings for Business Banking division • Supported Relationship Managers by integrating industry research materials into cohesive industry overviews containing current trends and forecasts Becky Hamm becky@metricslice.com P.O. Box 3711 St. Petersburg, FL 33731 404-694-1204 metricslice.com Education: Emory University – Atlanta, GA Aug 2004 – May 2008 Bachelor of Business Administration Marketing and Organizational Management Pinellas Technical Education Center – Clearwater, FL Apr 2012 – Jan 2013 Certificate of Web Development Web Design and Development, including Adobe Creative Suite Experience: Front-End Developer/Designer – MetricSlice LLC St. Petersburg, FL Jan 2012 – Present • Design custom websites and web applications for small to large businesses, incorporating user interface and user experience principles • Develop responsive solutions using languages and programs such as HTML5, CSS3, jQuery, SASS, PHP, Knockout.js, AngularJS, and WordPress • Utilize tools including the Adobe Creative Suite, Sublime Text 2, and Visual Studio Web Designer – Raymond James St. Petersburg, FL Nov 2012 – April 2013 • Built custom-designed websites for financial advisors according to requirements • Developed new pages for RaymondJames.com, working within existing brand standards • Created various banners for advisors and external recruiting and marketing efforts using Photoshop and Illustrator Deckhand – Various Super Yachts Worldwide Mar 2011 – Dec 2011 • Performed deckhand duties and sailed aboard luxury yachts over the course of a year • Traveled to New Zealand, New Caledonia, Nova Scotia, and Antigua Strategy Consultant – Revenue Analytics Atlanta, GA May 2008 – Mar 2011 • Coordinated day-to-day Revenue Management and Price Optimization projects with teams of 2-4 people, including operations research consultants and data engineers • Developed segmentation schemes to capitalize on differences in customer behavior, resulting in revenue increases of 2-5% • Measured performance of marketing initiatives using test and control group methods • Worked in database schemas using Oracle SQL Developer • Promoted from Analyst to Consultant after 1.5 years of exceptional work product Other Interests: • Sailing, running, reading, cooking, baking, biking, and keeping up with web trends College 2010 (Google) Dec 2011 May 2012 Feb 2013 Jan 2014
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