Giving Day Social Media Strategies

A presentation for Give Richmond - helping nonprofits create winning social media strategies for organized giving days. Presented by The Spark Mill www.thesparkmill.com

Transcript

1. GIVING DAY STRATEGIES
2. INTRODUCTIONS: THE SPARK MILL
3. WHY PARTICIPATE?
4. Fun infographics and tips from http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about- fundraising-social-media-and-mobile-technology/
7. Online Fundraising Development Storytelling Technology
8. BEFORE •  Plan •  Create content •  Stage and train ambassadors •  Develop your success metrics •  Review your giving prowess
9. HOW MUCH TIME ARE YOU PLANNING TO SPEND? •  5-10 hours •  10-15 hours •  15-20 hour •  20-30 hours •  More than 30 hours
10. HOW MUCH TIME ARE YOU PLANNING TO SPEND? 20-30 hours
11. STAFF PLANNING Task Category Staff Member Name Key Responsibilities Time Intensiveness Manage Internal GIving Day team Management Make final decisions about the Giving Day, assign tasks, hold team accountable and on schedule, add tasks as needed Medium Coordinate staff and volunteer training Management Organize and run trainings for internal staff so they understand how to field questions from donors and constituents in advance of and on Giving Day. Medium Oversee technical coordination Technical Learn the Razoo platform and ensure nonprofit profile is appropriately reflected, troubleshoot any technical problems, serve as main point-of- contact for any technical issues that arise during planning and day of Light Develop outreach to donors Donor Support Develop outreach materials (online and off) to reach current and new donors. Materials should explain the Giving Day, encourage them to participate, make it easy for them to take action - using all forms of outreach: website, email, blog, newsletter, fliers, etc. Heavy Respond to inquiries from donors Donor Support Respond quickly and clearly to questions from donors before and on the giving day Medium Develop overall communications strategy Communications Create giving day communications plan and develop key messaging for use in all media channels Medium Conduct outreach to the media Communications Contact local media about participation in giving day, prepare materials for media use, and generate media attention through op-eds, videos, events, PSAs, etc. Heavy Respond to inquiries from the media Communications Respond quickly and clearly to questions from the media about nonprofits involvement in Giving Day Medium Manage social media Communications Regularly promote the Giving Dayand nonprofits participation on Twitter, Facebook, LinkedIn, and other social media channels Light Manage print and online communications Communications Write and coordinate communications through email, website, blog, newsletter, brochures, and other channels Light Staffing Plan Template -For Nonprofits
12. TELL STORIES
13. CONTENT CREATION Pic monkey CANVA
14. SPEND TIME IN THE BEAUTY SALON •  Coverpage •  Square logo •  Twitter logo •  Online News Page •  Own your content
15. THE POWER OF VIDEOS
16. FREE STOCK IMAGES •  http://list.ly/l/703
17. AMBASSADOR CREATION •  Invite people to play •  Encourage them to share •  Make it Easy
18. See our post? What can you do to help? 1.  Click like. 2.  Better yet, comment. 3.  Even better, click the share button! 4.  The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
19. SELFIES FOR GOOD
20. WHAT IS SUCCESS? •  Visits to website? •  Clicks? •  Likes? •  Donations? •  New Donors?
21. MEASUREMENT – 7 BASIC STEPS •  Define your goals •  Define your audiences •  Define your benchmarks •  Define your metrics, get buy in. •  Define your time and costs •  Select your data collection tools •  Collect and analyze your data then turn what you have learned into action. •  Beth Kanter, Measuring the Networked Nonprofit
22. Who are Online Donors •  90% shop online •  78% do banking and bill paying online •  Younger, more generous, in a hurry •  Comparing you to netflix and amazon •  Average age is 38-49
23. Optimize Your Website for Online Giving • Mobile Optimization • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
24. DURING •  Execute plan •  Make sharable content •  Pamper your ambassadors •  Say thank you •  Rally around prizes
25. EVERYONE HAS A ROLE •  Receptionist/Phone •  FAQ •  Donor Support •  Technical questions •  Tell them when you win a prize •  Volunteers •  Board Members
26. GEORGIA GIVES DAY BASICS: Social Media Tool Kit https://www.gagivesday.org/Media/21124/files/Final%20SM %20toolkit%202013.pdf
27. FACEBOOK NEWSFEED •  Newsfeed is no longer filled with status updates
28. FACEBOOK PAGES Measure and adapt
30. CREATE SHAREABLE CONTENT
31. INSTAGRAM •  An instagram is worth 1000 words •  Simple tool to create useful stories and to curate content from others
32. INSTAGRAM VIDEO •  Show Impact •  Tell Stories •  Inspire and Demonstrate Positive" Actions •  Teach Something •  Let Your Supporters Shine •  Testimonials •  Thank Supporters •  http://mediacause.org/7-ways-nonprofits-video-instagram/
33. CUTE PUPPY PHENOMENON
34. SELFIES FOR GOOD CONTEST •  Make it easy!! •  Don’t forget the tag •  Create a Help Sheet •  Strategies •  Photo Booth •  Photographer •  Collect Ahead of Time •  Hot Spots
35. AFTER •  Thanks •  Celebrate •  Capture your feedback
36. CELEBRATE •  Break the rules and communicate all day long. •  Thank your supporters by name.
37. Say thank you, often and creatively
38. AWESOME RESOURCE http:// www.knightfoundation.o rg/media/uploads/ publication_pdfs/ GivingDayPlaybook.pdf
39. GIVING DAYS http://www.pinterest.com/thesparkmill/giving-day-strategies/
40. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409" to write: sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill