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Startup Pitching Tips & Tricks

Tom Frazier
October 10, 2012

Startup Pitching Tips & Tricks

A few things I share when speaking with startups.

Tom Frazier

October 10, 2012
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  1. ‣ Lose the 1st, most, best, only, smallest, fastest crap

    ‣ They want you to succeed or they wouldn’t be there ‣ Try to give more (information) than you take (time) ‣ What you don’t know is ... Primer On Startup Audience @tomfrazier
  2. ‣ Visual ‣ Imagery, charts, handouts, props, colors, shapes ‣

    Auditory ‣ Speak in a frame most people understand ‣ Lots of jargon ‣ Kinetic ‣ Movement on stage ‣ Gestures ‣ Eye contact Primer On VAK Learning @tomfrazier
  3. 1.The Complete Pitch 2.Traction : Added 1M users 3.X for

    Y : Facebook for dogs 4.Personal Story : Dropbox because forgot a USB stick 5.Derivative : Twitter Bootstrap 6.Evolution : AirBnB or RightSignature Primer On Pitch Types 7.Service At Scale : Freelancer 8.It’d Be Cool If : Pair for couples 9.Tech : Tesla Motors 10.Dream Team : Parse 11.Consumer->Enterprise : join.me @tomfrazier
  4. The Meat (Content) ‣ Title Slide ‣ Problem ‣ Market

    Size ‣ Solution ‣ Business Model & Projections ‣ Secret Sauce ‣ Competition ‣ Team ‣ Traction ‣ Summary @tomfrazier
  5. My Company V: logo, name, url A: My company X

    is developing <website, app> to help <buyer> <solve problem> <secret sauce> IS @tomfrazier
  6. What’s The Problem? V: Sensory image instead of chart A:

    Story of who has it and why it sucks IS @tomfrazier
  7. It’s a huge problem actually... V: Chart, metrics, etc A:

    Give the story and problem a sense of scale IS @tomfrazier
  8. Solution V: Screenshot of app, photo of widget, etc. (Optional

    2nd slide with one liner text from title slide for readers in room) A: Convince the room that they can’t live without it. Sell the vision CB @tomfrazier
  9. Business Model V: Construct to making money A: Share how

    this model has a strong network effect so 1 new user attracts > 1 more new user IS @tomfrazier
  10. Financial Projections V: Combo chart showing sales/revenue against growth metrics

    A: Explore the aspects that make your business a homerun and not a base hit. P.S. it better be a homerun! CB Year 1 Year 2 Year 3 @tomfrazier
  11. Secret Sauce V: Another screenshot, secret weapon, whatever A: Address

    how you will protect this secret sauce through scale, IP, barriers, exclusivity, etc CB @tomfrazier
  12. Competitors V: Logos in a list or chart or marketshare

    A: Honesty is best here. It shows you’ve thought about who you are up against IS @tomfrazier
  13. Team V: Faces and 1 line bio A: Tell me

    why this combo is the ideal mix of hustler, hacker, designer and domain expert NB @tomfrazier
  14. Traction V: Compelling information. Numbers, growth, savings, faces, etc A:

    Make the room believe that in X period of time you have achieved Y which shows you are on the right path NB @tomfrazier
  15. Summary V: Product - Yes!, Team - Yes!, Can make

    money - Yes!, Traction - Yes!, The Ask! A: Provide a quick summary of all content. Your one-liner pitch again, read all points on this slide. Success is in our future NB @tomfrazier
  16. Extra Gravy (Anchoring Your Presentation) Left = Today = Problem

    Right = Tomorrow = Your Solution @tomfrazier