Boston_Neighborhoods_Initiative.pdf

9/10/13 presentation made to City of Boston Support Neighborhood Business Initiative wherein it is proposed to use online LOCAL product and service discovery to drive foot traffic to independent Boston neighborhood businesses.

Transcript

1. Support Neighborhood Business Initiative The Department of New Urban Mechanics The Boston Main Streets Program Office of Business Development 9/10/13 City of Boston www.mainandme.com 413-250-8800 james@mainandme.com
2. 1. You can’t buy what you can’t see 2. Too many websites, too much noise Problem It’s hard to shop locally online! Local shopping
3. Window shop your neighborhood online Businesses from same place are automatically gathered into community page Gather Solution East Boston page La Sultana Bakery, East Boston
4. Upload goods and services 1. Start with existing online businesses (tell your story!) Add Solution
5. Use digital camera or app 2. Then add the rest Upload goods and services Add Solution (tell your story!)
6. Marketing 1. Interactive 2. Sharing 4. LOCAL-only wish listing 3. Following Liking Commenting Following Notifications Facebook Twitter wish lists gift registries Email Discovery & sharing features Solution
7. Wish lists 1. Last-minute gift buyers 2. Registries 3. Family & friends Local-only wish lists & gift registries Solution
8. City-wide neighborhood promotions Marketing 1. Display 2. Tech 3. Community 4. Volunteers POS Banners T Stops Windows QR codes interactive kiosks Holiday events • windows & doors • Tupelo, MS • Lunchtime local Photo mobs Camera clubs Non-profit groups Students Solution
9. Marketing Appendix Outdoor display Transit stops Interactive browsing kiosks
10. Summary Solution Discovery & sharing all in one place more foot traffic to the neighborhoods = boston andme www.bostonandme.com
12. Main&Me Appendix Online merchant tool kit
13. Easy 1. Add business Info 2. Bulk uploads 3. Share link with customers Appendix Snap Caption Check in
14. Lunchtime local 1. Sponsored lunches 2. Browse wish lists 3. Centralized delivery Appendix
15. Traction Tupelo, MS Madison, WI Boston Karen Mallatts 305 Partnership Appendix Christy Morgan 686
16. Long tail ecommerce discovery ...business participation goes up as tech-savvy, time & money required goes down Designed for maximum participation Appendix Potential Main&Me users
17. App Solution http://goo.gl/Yxhaj