Boston&Me Public and Interactive Marketing Displays.pdf

Suggestions for marketing and deploying the Main&Me local discovery platform in the City of Boston, Fall 2013

Transcript

1. Support Neighborhood Business Initiative 9/10/13 Supplemental Marketing Ideas www.mainandme.com 413-250-8800 james@mainandme.com
2. Marketing Outdoor Projection of Live Feed Outdoor projections of Boston&Me live feed (and other promotions) in key public squares Ideas for content of projected feed: • Happy couples (who used wish lists) • Store of the day • Neighborhood of the day • User of the day • Service provider of the day Mobile ad bikes
3. Marketing Local culture- based promotions “The (Last) Minute Man” gift shopper “Last call” wish list kiosks in neighborhood pubs Public kiosks displaying curated, seasonal gift galleries as aid to last-minute gift buyers
4. Marketing Boston is online! Boston is online! Memorable “Boston is online!” installations in key public squares Boston&Me-dedicated iPads in salons, barbershops, and other places with captive audiences Salon goers discover neighborhood shops while waiting
5. Marketing Scavenger Hunt Promotions Seasonal promotions that attract foot traffic Scavenger hunts, etc. tied in with neighborhood business promotions Below: “scavenger hunt for fairy doors” promotion “Fairy door” scavenger hunt for kids. Explore neighborhood storefronts and discover them all.
6. Marketing Outdoor display Transit stop ads Interactive browsing kiosks Touchscreen kiosks featuring live content strategically placed in high pedestrian traffic locations
7. The End