We all know how important it is to keep the user at the centre of product development to achieve PMF and grow. But gathering and effectively leveraging user feedback to shape strategies and roadmaps can often pose a challenge – whether from a resource, skill or tooling perspective. As a result, we risk missed opportunities or unsuccessful product launches by failing to take the user perspective into account. Having run research at every stage of maturity from solopreneur to leading large teams at Facebook, booking.com and Skyscanner, Nyssa will share strategies for conducting user research in a relevant way for any size of business – from startup to big tech and everything in between.
Head to www.turingfest.com to learn more about Europe's best cross-functional tech conference.