Marketing for Geeks

Transcript

1. Marketing for Geeks @briandoll

2. Dev + Management Build teams that build stuff. Development Build

   stuff. Marketing Build businesses. @briandoll

3. What is Marketing?

4. You are a marketer

5. Design is how it works. Design is not just what

   it looks like or feels like. - Steve

6. Marketing is the bridge between a product and its customers.

7. Marketing is the bridge between a product and its customers.

   (potential)

8. Blog Email Newsletters Product communication Marketing

9. “Word of Mouth” by Zach Holman

10. Media outreach Story Development Responsive Quotes Public Relations

11. Event sponsorship Event hosting Speaking at Conferences Community Engagement Community

12. Users / Growth Customer segmentation Track / model growth Model

    / budget acquisition

13. Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales

    model Advertising Search

14. Market Positioning Competitive Analysis Working w/ Analysts Press/PR

15. Marketing is the bridge between a product and its customers.

16. What is your Product?

17. What is your Product? What do you tell your friends?

18. What is your Voice?

19. “Though our voice doesn’t change, our tone adapts to our

    users’ feelings.” voiceandtone.com What is your Voice?

20. Who is your product for?

21. What jobs do people hire your product to do?

22. Snickers vs. Milky Way

23. You are a marketer Be amazing

24. Resources We Are All Weird - Seth Godin voiceandtone.com Jobs

    to be Done Framework (aka Milkshake Marketing) - Clay Christensen