Designing Mobile Solutions - Emerging Markets

2f890006636505e78f8f38d68ca46859?s=47 Uday Shankar
April 25, 2012
Business
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Designing Mobile Solutions - Emerging Markets

Slides from my talk at the IOETI Conference at Luxor, Egypt.

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Uday Shankar

April 25, 2012
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Transcript

  1. Mobile Applications for emerging marketsı @udayms acrossthinlines.com 3rd Arab International

    E-Tourism & E-Marketing Conference Luxor, Egypt

  2. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 2 @udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı

  3. WITH YAHOO! NOW PREVIOUSLY WITH NOKIA WORKED IN EMERGING MARKET

    STUDIES About meı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3

  4. TWO KEY CHALLENGES In the context of MOBILE & EMERGING

    MARKETSı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4

  5. 1. THE EMERGING MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5

  6. Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6

  7. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 7 NOT THESE!!! These are SMART Phones December 14, 2010

  8. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 8 December 14, 2010 THINK ABOUT THESE Oh Yes! These are still around!

  9. WHAT’S THE PROBLEM? We don’t understand it’s relevanceı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9

  10. VOICE & SMS Common in ALL phonesı December 14, 2010

    twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10

  11. 27% MOBILE PHONES ARE `INTERNET READY` ONLY 2% USERS `ACTIVELY`

    (ONCE A MONTH) ACCESS INTERNET ON MOBILE IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11

  12. Why Voice & SMS in the times of iPhone &

    Android? December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12

  13. Do you need more reasons?ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13

  14. In fact its more than moneyı December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14

  15. 28 markets. Includes EGYPT. India & China are the leaders.ı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15

  16. CREATE SMS & VOICE BASED EXPERIENCES December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16

  17. 2. MOBILE EXPERIENCE FOR TRAVELLERSı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17

  18. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 18 NOW, LETS LOOK @ SMART PHONES Bit tricky!!!

  19. WHAT’S THE PROBLEM? Practically Everything.ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19

  20. TOO DISTRIBUTED Nothing is in the same placeı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20

  21. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 21

  22. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 22

  23. What do you do when you travel? Transportation Hotels Food

    Photographs Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23

  24. TOO MANY PORTALS TO DO ONE TASK All I want

    to do is plan my TRAVELı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24

  25. WHAT DOES A TOURIST WANT? What would you want?ı December

    14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25

  26. WHERE’S THAT SINGLE EXPERIENCE? Planning is part of the experienceı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26

  27. THINK ABOUT THIS! HOW WOULD LIFE BE WITH SUCH AN

    APPLICATION?ı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27

  28. IT’S ALL ABOUT THE USER December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28

  29. THANK YOU. December 14, 2010 29 twitter: udayms | linkedin:

    udayms | facebook: udayms | blog: acrossthinlines.comı