Designing Mobile Solutions - Emerging Markets

Designing Mobile Solutions - Emerging Markets

Slides from my talk at the IOETI Conference at Luxor, Egypt.

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Uday Shankar

April 25, 2012
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Transcript

  1. Mobile Applications for emerging marketsı @udayms acrossthinlines.com 3rd Arab International

    E-Tourism & E-Marketing Conference Luxor, Egypt
  2. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 2 @udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı
  3. WITH YAHOO! NOW PREVIOUSLY WITH NOKIA WORKED IN EMERGING MARKET

    STUDIES About meı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3
  4. TWO KEY CHALLENGES In the context of MOBILE & EMERGING

    MARKETSı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4
  5. 1. THE EMERGING MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5
  6. Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6
  7. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 7 NOT THESE!!! These are SMART Phones December 14, 2010
  8. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 8 December 14, 2010 THINK ABOUT THESE Oh Yes! These are still around!
  9. WHAT’S THE PROBLEM? We don’t understand it’s relevanceı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9
  10. VOICE & SMS Common in ALL phonesı December 14, 2010

    twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10
  11. 27% MOBILE PHONES ARE `INTERNET READY` ONLY 2% USERS `ACTIVELY`

    (ONCE A MONTH) ACCESS INTERNET ON MOBILE IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11
  12. Why Voice & SMS in the times of iPhone &

    Android? December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12
  13. Do you need more reasons?ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13
  14. In fact its more than moneyı December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14
  15. 28 markets. Includes EGYPT. India & China are the leaders.ı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15
  16. CREATE SMS & VOICE BASED EXPERIENCES December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16
  17. 2. MOBILE EXPERIENCE FOR TRAVELLERSı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17
  18. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 18 NOW, LETS LOOK @ SMART PHONES Bit tricky!!!
  19. WHAT’S THE PROBLEM? Practically Everything.ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19
  20. TOO DISTRIBUTED Nothing is in the same placeı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20
  21. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 21
  22. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 22
  23. What do you do when you travel? Transportation Hotels Food

    Photographs Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23
  24. TOO MANY PORTALS TO DO ONE TASK All I want

    to do is plan my TRAVELı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24
  25. WHAT DOES A TOURIST WANT? What would you want?ı December

    14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25
  26. WHERE’S THAT SINGLE EXPERIENCE? Planning is part of the experienceı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26
  27. THINK ABOUT THIS! HOW WOULD LIFE BE WITH SUCH AN

    APPLICATION?ı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27
  28. IT’S ALL ABOUT THE USER December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28
  29. THANK YOU. December 14, 2010 29 twitter: udayms | linkedin:

    udayms | facebook: udayms | blog: acrossthinlines.comı