Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing Mobile Solutions - Emerging Markets

2f890006636505e78f8f38d68ca46859?s=47 Uday Shankar
April 25, 2012
Business
0
100

Designing Mobile Solutions - Emerging Markets

Slides from my talk at the IOETI Conference at Luxor, Egypt.

2f890006636505e78f8f38d68ca46859?s=128

Uday Shankar

April 25, 2012
Tweet

More Decks by Uday Shankar

See All by Uday Shankar
2f890006636505e78f8f38d68ca46859?s=48 udayms
3
260
2f890006636505e78f8f38d68ca46859?s=48 udayms
0
120
2f890006636505e78f8f38d68ca46859?s=48 udayms
2
310
2f890006636505e78f8f38d68ca46859?s=48 udayms
3
210
2f890006636505e78f8f38d68ca46859?s=48 udayms
1
140
2f890006636505e78f8f38d68ca46859?s=48 udayms
1
52
2f890006636505e78f8f38d68ca46859?s=48 udayms
1
130
2f890006636505e78f8f38d68ca46859?s=48 udayms
1
99
2f890006636505e78f8f38d68ca46859?s=48 udayms
1
88

Other Decks in Business

See All in Business
8b8d433ca23ddb6d5c1949e121b57383?s=48 karte
0
170
26f10e58a7892d07ad6691537a742fbc?s=48 hear
1
240
B9700cf330a8a4c57a2c5b16610793ae?s=48 icopilots
PRO
0
120
1b17f719056be23fa4f9c3b5ed09de1d?s=48 shimonoda
0
300
B59d619bc42055f1291fe6f5d31b2471?s=48 roxxrecurit
5
7.1k
2a3a4cc3bd5808334ce0b9a295755aa8?s=48 coincheck_recruit
0
300
8c658176073e8cb6c34d5965f8ce2af8?s=48 kashitatsu
0
280
96eec0ca2206d54f7a814b1f6359ff11?s=48 fourdigit
0
450
369a082fa2f2d0a1a3d270aa26c103d4?s=48 yamanekazuki
0
280
89e31aabb5ba1db4e98f8d9a05ac3237?s=48 fezpr
0
900
40b394011541a7ce6c8dbbd0f4b1b372?s=48 nao215
0
430
D0744715c2f9b4472ae7a5f3f2aea7c7?s=48 schoo
1
1.2k

Featured

See All Featured
B83d5b590577969ee79a5ad845411a7d?s=48 ammeep
657
54k
5f50f94346fbcb23706f0707169317a4?s=48 aarron
258
36k
48c098b6579220a67a6ba949be6e4b5a?s=48 revolveconf
202
9.8k
Aff5641764408271f7bc398f2097edd0?s=48 denniskardys
219
120k
Dafc4723e9a1c067796c0fec6f509774?s=48 lemiorhan
631
48k
Dad095ea7038f89f760419ce475d5d14?s=48 michaelherold
226
8.7k
0bce06bd06ee7a2c4f5500f25dcf7f18?s=48 paulrobertlloyd
71
3.7k
6bb82b13cda86d3b821fa44100335ddf?s=48 thoeni
4
710
1b8ad785acdd1ce1c99914b1c2a4e10e?s=48 sugarenia
233
910k
78b475797a14c84799063c7cd073962f?s=48 holman
462
280k
651dcfe41723207fbb0aa044a4f7c07f?s=48 dotmariusz
94
5.6k
E43f8dfd01057f8304f5f8fb9a294d7d?s=48 jeffersonlam
332
16k

Transcript

  1. Mobile Applications for emerging marketsı @udayms acrossthinlines.com 3rd Arab International

    E-Tourism & E-Marketing Conference Luxor, Egypt

  2. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 2 @udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı

  3. WITH YAHOO! NOW PREVIOUSLY WITH NOKIA WORKED IN EMERGING MARKET

    STUDIES About meı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3

  4. TWO KEY CHALLENGES In the context of MOBILE & EMERGING

    MARKETSı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4

  5. 1. THE EMERGING MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5

  6. Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6

  7. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 7 NOT THESE!!! These are SMART Phones December 14, 2010

  8. twitter: udayms | linkedin: udayms | facebook: udayms | blog:

    acrossthinlines.com 8 December 14, 2010 THINK ABOUT THESE Oh Yes! These are still around!

  9. WHAT’S THE PROBLEM? We don’t understand it’s relevanceı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9

  10. VOICE & SMS Common in ALL phonesı December 14, 2010

    twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10

  11. 27% MOBILE PHONES ARE `INTERNET READY` ONLY 2% USERS `ACTIVELY`

    (ONCE A MONTH) ACCESS INTERNET ON MOBILE IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11

  12. Why Voice & SMS in the times of iPhone &

    Android? December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12

  13. Do you need more reasons?ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13

  14. In fact its more than moneyı December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14

  15. 28 markets. Includes EGYPT. India & China are the leaders.ı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15

  16. CREATE SMS & VOICE BASED EXPERIENCES December 14, 2010 twitter:

    udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16

  17. 2. MOBILE EXPERIENCE FOR TRAVELLERSı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17

  18. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 18 NOW, LETS LOOK @ SMART PHONES Bit tricky!!!

  19. WHAT’S THE PROBLEM? Practically Everything.ı December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19

  20. TOO DISTRIBUTED Nothing is in the same placeı December 14,

    2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20

  21. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 21

  22. December 14, 2010 twitter: udayms | linkedin: udayms | facebook:

    udayms | blog: acrossthinlines.com 22

  23. What do you do when you travel? Transportation Hotels Food

    Photographs Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23

  24. TOO MANY PORTALS TO DO ONE TASK All I want

    to do is plan my TRAVELı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24

  25. WHAT DOES A TOURIST WANT? What would you want?ı December

    14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25

  26. WHERE’S THAT SINGLE EXPERIENCE? Planning is part of the experienceı

    December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26

  27. THINK ABOUT THIS! HOW WOULD LIFE BE WITH SUCH AN

    APPLICATION?ı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27

  28. IT’S ALL ABOUT THE USER December 14, 2010 twitter: udayms

    | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28

  29. THANK YOU. December 14, 2010 29 twitter: udayms | linkedin:

    udayms | facebook: udayms | blog: acrossthinlines.comı