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Front End Teams under Design Leaderhip
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Uday Shankar
October 26, 2012
Design
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Front End Teams under Design Leaderhip
Slides from my talk at UXIndia 2012 in Hyderabad.
Uday Shankar
October 26, 2012
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Transcript
Uday M. Shankar FE & Design Prototyping, HP UX Studio
26 October 2012 UXIndia 2012 1
26 October 2012 UXIndia 2012 2
26 October 2012 UXIndia 2012 3
Now with Hewlett-Packard In the past Yahoo!, Nokia Active as
udayms on LinkedIn Twitter Google+ About.me 26 October 2012 UXIndia 2012 4
26 October 2012 UXIndia 2012 5 Disclaimer
26 October 2012 UXIndia 2012 6 Takeaways from the next
30 mins
26 October 2012 UXIndia 2012 7 UX DESIGN in INDIA
Design in India is still emerging… 26 October 2012 UXIndia
2012 8
Better than the 90s c More organizations get “UX” c
More organizations have UX FE teams c More Design Schools in the country c More design success stories for inspiration 26 October 2012 UXIndia 2012 9
That sounds great! What’s the problem? 26 October 2012 UXIndia
2012 10
Consumers are UNHAPPY! 26 October 2012 UXIndia 2012 11
http://goo.gl/49IXE 26 October 2012 UXIndia 2012 12 https://twitter.com/murliman/status/216427894866587648 https://twitter.com/murliman/status/216426920353603585 https://twitter.com/murliman/status/216417908283293696
26 October 2012 UXIndia 2012 13
26 October 2012 UXIndia 2012 14
26 October 2012 UXIndia 2012 15 There IS improvement! But,
the problem is not just at the logistics & strategy!
But we have great designers! 26 October 2012 UXIndia 2012
16
Oh Yeah!?? Then, where are the awesome products? 26 October
2012 UXIndia 2012 17
26 October 2012 UXIndia 2012 18 Something seems to go
wrong between ‘design’ and ‘execution’.
26 October 2012 UXIndia 2012 19 Execution = Front End
What can we do about that? 26 October 2012 UXIndia
2012 20
Well, Here’s an idea! 26 October 2012 UXIndia 2012 21
Stop Talking… Start Doing… Build a dedicated FE team…
…positioned under design leadership. 26 October 2012 UXIndia 2012 23
Engineering reporting to design? Isn’t that odd? 26 October 2012
UXIndia 2012 24
No! It makes sense for FE to align with UX
anyway… 26 October 2012 UXIndia 2012 25
Engineering Priorities are different… 26 October 2012 UXIndia 2012 26
Engineering Priorities c Bug free code c Feature completion c
Efficiency, Speed & Security c Browser/OS/Device compatibility c Maintainable Code 26 October 2012 UXIndia 2012 27
FE Priorities c Pixel Perfect design execution c Prototyping designs
c Guide and help designers validate design with reality c Play the ‘designer’s advocate’ to the engineering folks. 26 October 2012 UXIndia 2012 28
FE Folks working closely with designers is a must! 26
October 2012 UXIndia 2012 29
Increases dialog & collaboration designers & FE folks 26 October
2012 UXIndia 2012 30
Need more reasons? 26 October 2012 UXIndia 2012 31
FE gets involved in design ideation and review sessions 26
October 2012 UXIndia 2012 32
The design has to be ‘understood’ before the coding begins
26 October 2012 UXIndia 2012 33
26 October 2012 UXIndia 2012 34 FE Teams require Specific
Skillsets
FE Skillsets? 26 October 2012 UXIndia 2012 35 HTML Flex
Silverlight CSS JQuery Templating Prototyping Wireframing CSS Frameworks JS Libraries
Now, that we have the team in place, it’s time
to rethink strategy. 26 October 2012 UXIndia 2012 36
Own execution of design! 26 October 2012 UXIndia 2012 37
26 October 2012 UXIndia 2012 38 Thank you. Questions? about.me/udayms
Acknowledgements Google Images DreamWorks Animation 26 October 2012 UXIndia 2012
39