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Front End Teams under Design Leaderhip

Uday Shankar
October 26, 2012
Design
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Front End Teams under Design Leaderhip

Slides from my talk at UXIndia 2012 in Hyderabad.

Uday Shankar

October 26, 2012
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Transcript

  1. Uday M. Shankar FE & Design Prototyping, HP UX Studio

    26 October 2012 UXIndia 2012 1

  2. 26 October 2012 UXIndia 2012 2

  3. 26 October 2012 UXIndia 2012 3

  4. Now with Hewlett-Packard In the past Yahoo!, Nokia Active as

    udayms on LinkedIn Twitter Google+ About.me 26 October 2012 UXIndia 2012 4

  5. 26 October 2012 UXIndia 2012 5 Disclaimer

  6. 26 October 2012 UXIndia 2012 6 Takeaways from the next

    30 mins

  7. 26 October 2012 UXIndia 2012 7 UX DESIGN in INDIA

  8. Design in India is still emerging… 26 October 2012 UXIndia

    2012 8

  9. Better than the 90s c More organizations get “UX” c

    More organizations have UX FE teams c More Design Schools in the country c More design success stories for inspiration 26 October 2012 UXIndia 2012 9

  10. That sounds great! What’s the problem? 26 October 2012 UXIndia

    2012 10

  11. Consumers are UNHAPPY! 26 October 2012 UXIndia 2012 11

  12. http://goo.gl/49IXE 26 October 2012 UXIndia 2012 12 https://twitter.com/murliman/status/216427894866587648 https://twitter.com/murliman/status/216426920353603585 https://twitter.com/murliman/status/216417908283293696

  13. 26 October 2012 UXIndia 2012 13

  14. 26 October 2012 UXIndia 2012 14

  15. 26 October 2012 UXIndia 2012 15 There IS improvement! But,

    the problem is not just at the logistics & strategy!

  16. But we have great designers! 26 October 2012 UXIndia 2012

    16

  17. Oh Yeah!?? Then, where are the awesome products? 26 October

    2012 UXIndia 2012 17

  18. 26 October 2012 UXIndia 2012 18 Something seems to go

    wrong between ‘design’ and ‘execution’.

  19. 26 October 2012 UXIndia 2012 19 Execution = Front End

  20. What can we do about that? 26 October 2012 UXIndia

    2012 20

  21. Well, Here’s an idea! 26 October 2012 UXIndia 2012 21

  22. Stop Talking… Start Doing… Build a dedicated FE team…

  23. …positioned under design leadership. 26 October 2012 UXIndia 2012 23

  24. Engineering reporting to design? Isn’t that odd? 26 October 2012

    UXIndia 2012 24

  25. No! It makes sense for FE to align with UX

    anyway… 26 October 2012 UXIndia 2012 25

  26. Engineering Priorities are different… 26 October 2012 UXIndia 2012 26

  27. Engineering Priorities c Bug free code c Feature completion c

    Efficiency, Speed & Security c Browser/OS/Device compatibility c Maintainable Code 26 October 2012 UXIndia 2012 27

  28. FE Priorities c Pixel Perfect design execution c Prototyping designs

    c Guide and help designers validate design with reality c Play the ‘designer’s advocate’ to the engineering folks. 26 October 2012 UXIndia 2012 28

  29. FE Folks working closely with designers is a must! 26

    October 2012 UXIndia 2012 29

  30. Increases dialog & collaboration designers & FE folks 26 October

    2012 UXIndia 2012 30

  31. Need more reasons? 26 October 2012 UXIndia 2012 31

  32. FE gets involved in design ideation and review sessions 26

    October 2012 UXIndia 2012 32

  33. The design has to be ‘understood’ before the coding begins

    26 October 2012 UXIndia 2012 33

  34. 26 October 2012 UXIndia 2012 34 FE Teams require Specific

    Skillsets

  35. FE Skillsets? 26 October 2012 UXIndia 2012 35 HTML Flex

    Silverlight CSS JQuery Templating Prototyping Wireframing CSS Frameworks JS Libraries

  36. Now, that we have the team in place, it’s time

    to rethink strategy. 26 October 2012 UXIndia 2012 36

  37. Own execution of design! 26 October 2012 UXIndia 2012 37

  38. 26 October 2012 UXIndia 2012 38 Thank you. Questions? about.me/udayms

  39. Acknowledgements Google Images DreamWorks Animation 26 October 2012 UXIndia 2012

    39