Design - What differentiates the useful from usable & delightful

2f890006636505e78f8f38d68ca46859?s=47 Uday Shankar
November 03, 2012

Design - What differentiates the useful from usable & delightful

Slides from my Keynote at Allianz Corhill (www.acis.co.in) on their Technology Day 2012 event.

2f890006636505e78f8f38d68ca46859?s=128

Uday Shankar

November 03, 2012
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Transcript

  1. UI RESEARCH UX INTERACTION DESIGN USABILITY USER CENTRIC DESIGN VISUAL

    DESIGN AESTHETICS AESTHETICS What differentiates the Useful from Usable & Delightful Allianz Technology Day 2012 Thiruvananthapuram
  2. UDAYMS NOW Hewlett Packard BEFORE Yahoo!, Nokia etc. MUCH BEFORE

    M Squared, Trivandrum Heads Front End Architecture & Design Prototyping at HP ~14 years in the UX/UI space Conducts Prototyping workshops at Design Institutes Regular speaker in designer/developer community Holds patents in UI Architecture & Design
  3. WHAT IS DESIGN?

  4. A SOLUTION …that solves the problem in a clean elegant

    manner
  5. DESIGN IS HOW IT WORKS …not how it looks

  6. 10 PRINCIPLES OF DESIGN FROM THE 1970s

  7. None
  8. source: http://www.tumblr.com/tagged/dieter-rams

  9. source: http://www.tumblr.com/tagged/dieter-rams

  10. source: http://www.tumblr.com/tagged/dieter-rams

  11. source: http://www.tumblr.com/tagged/dieter-rams

  12. source: http://www.tumblr.com/tagged/dieter-rams

  13. source: http://www.tumblr.com/tagged/dieter-rams

  14. source: http://www.tumblr.com/tagged/dieter-rams

  15. source: http://www.tumblr.com/tagged/dieter-rams

  16. source: http://www.tumblr.com/tagged/dieter-rams

  17. source: http://www.tumblr.com/tagged/dieter-rams

  18. A COMPANY THAT COMES TO YOUR MIND … when you

    think of awesome design
  19. None
  20. LET’S MEET 2 GREAT DESIGNERS OF OUR TIMES

  21. Dieter Rams Designer in Chief, BRAUN

  22. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU

  23. Sir Jonathan Ive SVP Industrial Design, Apple Inc.

  24. source: http://www.youtube.com/watch?v=nUHROAtyGIg

  25. THIS IS INDUSTRIAL DESIGN OR PRODUCT DESIGN

  26. ALL OF THESE APPLY TO DIGITAL DESIGN AS WELL

  27. WE CALL IT UX DESIGN

  28. USEFUL PRODUCT Has a functionality that solves a complex problem.

  29. USABLE PRODUCT Has a functionality that solves a complex problem

    with a simple solution & works naturally as any human would expect it.
  30. DELIGHTFUL PRODUCT Goes beyond solving a complex problem in a

    simplistic manner while making the experience enjoyable for the user.
  31. WHAT IS USER EXPERIENCE DESIGN?

  32. UX is not about Jargons

  33. UX is not meetings

  34. “If I’d asked my customers what they wanted, they’d have

    said a faster horse” UX is not whatever user wants!
  35. “…people don’t know what they want until you show it

    to them.” UX is not what you think user wants!
  36. Design is definitely not making it ‘look’ pretty!

  37. UX is not a mystery

  38. UX is Science

  39. COULD GO VERY WRONG IF THE RIGHT PEOPLE DON’T DO

    IT UX is about fixing the damn problem
  40. LET’S SEE HOW TO GET THERE By checking out examples

    around us
  41. Information presentation is challenge usually ignored.

  42. Good Information Architecture adds Clarity

  43. source: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293 Indian Rail Ticket Redesigned

  44. Everything can be designed

  45. Skuemorphic Design is nice

  46. Reduce design ‘noise’

  47. You can be professional and have a good design as

    well!
  48. Why does it have to be this ugly?

  49. They set the bar high for all financial applications

  50. Notice the skuemorphic design adapted for a tablet device

  51. Design for the context

  52. Overdoing skuemorphic design is not good either

  53. End of User or End of UX?

  54. Do NOT Harass the User in the name of Security

  55. Make boring stuff ‘really’ fun and interesting!

  56. Leaving the Design to the User is bad idea!

  57. What time is it? Bad Time!

  58. Designed to let users make mistakes

  59. It’s that *extra that makes the difference!

  60. The little *extra that makes your consumer come back… source:

    http://9gag.com/gag/5737495
  61. UX Happens… UX Happens…

  62. …Whether you design it or not!

  63. It’s only a matter of time before someone better comes

    and kicks your ass!
  64. ENTERPRISE PRODUCTS FACING COMPETITION

  65. HOW TO CREATE AWESOME UX? 3 Simple Steps

  66. HIRE DESIGNERS TO DESIGN YOUR PRODUCT Interaction Designers & Visual

    Designers
  67. HAVE A DEDICATED FRONT END TEAM Position them under design

    leadership (not Engineering)
  68. LISTEN TO THEM

  69. THANK YOU Catch me online as udayms on Google+, Facebook,

    LinkedIn www.about.me/udayms