Design - What differentiates the useful from usable & delightful

Transcript

1. UI RESEARCH UX INTERACTION DESIGN USABILITY USER CENTRIC DESIGN VISUAL

   DESIGN AESTHETICS AESTHETICS What differentiates the Useful from Usable & Delightful Allianz Technology Day 2012 Thiruvananthapuram

2. UDAYMS NOW Hewlett Packard BEFORE Yahoo!, Nokia etc. MUCH BEFORE

   M Squared, Trivandrum Heads Front End Architecture & Design Prototyping at HP ~14 years in the UX/UI space Conducts Prototyping workshops at Design Institutes Regular speaker in designer/developer community Holds patents in UI Architecture & Design

3. WHAT IS DESIGN?

4. A SOLUTION …that solves the problem in a clean elegant

   manner

5. DESIGN IS HOW IT WORKS …not how it looks

6. 10 PRINCIPLES OF DESIGN FROM THE 1970s

7. None

8. source: http://www.tumblr.com/tagged/dieter-rams

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18. A COMPANY THAT COMES TO YOUR MIND … when you

    think of awesome design
19. None

20. LET’S MEET 2 GREAT DESIGNERS OF OUR TIMES

21. Dieter Rams Designer in Chief, BRAUN

22. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU

23. Sir Jonathan Ive SVP Industrial Design, Apple Inc.

24. source: http://www.youtube.com/watch?v=nUHROAtyGIg

25. THIS IS INDUSTRIAL DESIGN OR PRODUCT DESIGN

26. ALL OF THESE APPLY TO DIGITAL DESIGN AS WELL

27. WE CALL IT UX DESIGN

28. USEFUL PRODUCT Has a functionality that solves a complex problem.

29. USABLE PRODUCT Has a functionality that solves a complex problem

    with a simple solution & works naturally as any human would expect it.

30. DELIGHTFUL PRODUCT Goes beyond solving a complex problem in a

    simplistic manner while making the experience enjoyable for the user.

31. WHAT IS USER EXPERIENCE DESIGN?

32. UX is not about Jargons

33. UX is not meetings

34. “If I’d asked my customers what they wanted, they’d have

    said a faster horse” UX is not whatever user wants!

35. “…people don’t know what they want until you show it

    to them.” UX is not what you think user wants!

36. Design is definitely not making it ‘look’ pretty!

37. UX is not a mystery

38. UX is Science

39. COULD GO VERY WRONG IF THE RIGHT PEOPLE DON’T DO

    IT UX is about fixing the damn problem

40. LET’S SEE HOW TO GET THERE By checking out examples

    around us

41. Information presentation is challenge usually ignored.

42. Good Information Architecture adds Clarity

43. source: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293 Indian Rail Ticket Redesigned

44. Everything can be designed

45. Skuemorphic Design is nice

46. Reduce design ‘noise’

47. You can be professional and have a good design as

    well!

48. Why does it have to be this ugly?

49. They set the bar high for all financial applications

50. Notice the skuemorphic design adapted for a tablet device

51. Design for the context

52. Overdoing skuemorphic design is not good either

53. End of User or End of UX?

54. Do NOT Harass the User in the name of Security

55. Make boring stuff ‘really’ fun and interesting!

56. Leaving the Design to the User is bad idea!

57. What time is it? Bad Time!

58. Designed to let users make mistakes

59. It’s that *extra that makes the difference!

60. The little *extra that makes your consumer come back… source:

    http://9gag.com/gag/5737495

61. UX Happens… UX Happens…

62. …Whether you design it or not!

63. It’s only a matter of time before someone better comes

    and kicks your ass!

64. ENTERPRISE PRODUCTS FACING COMPETITION

65. HOW TO CREATE AWESOME UX? 3 Simple Steps

66. HIRE DESIGNERS TO DESIGN YOUR PRODUCT Interaction Designers & Visual

    Designers

67. HAVE A DEDICATED FRONT END TEAM Position them under design

    leadership (not Engineering)

68. LISTEN TO THEM

69. THANK YOU Catch me online as udayms on Google+, Facebook,

    LinkedIn www.about.me/udayms