Small Rate of Customers Low High Rate of Subscribers High Low Time Peek 9 am & 5 pm 2 pm Assumed Objective Commuting Sightseeing Subject to Change? Less More Focus on measures to increase weekend's trips
in weekday) don’t use this service in weekend” • To prove above, we investigate how many times each station used both in weekday and weekend • If we find stations don’t used relatively in weekend, users at the stations can be a main target to promote sightseeing (by some way, like coupons)
weekend users) • Like coupons, advertisements If there are further information about trips with user_id • Promotion can be more personalized, by using recommendation algorithm Measures 14
demand, 1. Increase on weekend’s trips (Customers↑) 2. Improvement of subscribers' satisfaction by enlightening new usage on weekends • Annual subscribers would be increased • “3 day plan” is not proper considering in order to enjoy weekend -> “1 week plan” is better
station users are found to be a good measures for further growth ü Focus on measures to increase weekend's trips ü There are some target stations with latent demand