Upgrade to Pro — share decks privately, control downloads, hide ads and more …

DR2023 Hossein Raspberry - The good, the bad and the complex: appreciating complexity through frontline UXR

uxaustralia
March 15, 2023

DR2023 Hossein Raspberry - The good, the bad and the complex: appreciating complexity through frontline UXR

Design Research 2023 - Day 1

During this presentation, I will delve into the challenges I faced while transitioning from researching consumer products to products used by expert users.

I will share how the typical research process gave me limited kind of work I could do and how opening up to rethinking research processes helped me see how far research can go.

uxaustralia

March 15, 2023
Tweet

More Decks by uxaustralia

Other Decks in Design

Transcript

  1. N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    .ca e.c .a ca e@ .c 0447 904 255
    UX A a a
    D R a c 2023
    W a , 15 Ma c 2023
    Ca ed b : Be ade e McG d c & Ka e A a

    View full-size slide

  2. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    5
    HOSSEIN RASPBERRY: H , e e e. M a e H e Ra be a d
    I' e c ed be he e da a ab e ea ch g c e
    e a d h ada ce e . F , I d e a ,
    ha e e e e ea ched a c ha a c e f
    de a d? O ha e e e fe ha he e f feedbac e e
    ece g d g a e ea ch e a ' e a he e e f
    de a d g? If , a e a e. Whe I ched bec e a
    e ea che f a de e e a f h ch d a edge
    f he f e d, I hea d h g e h f e . "I he d c
    de a d , a d a be be e ha d ." S , he hea g h a d
    he a c e f e , I a ed ha e c d ea a d
    I fe e he ed beca e, he c e f b, I a ed f
    e ea ch g a a ge f c e -f c ed d c , ch a ba g
    a ca a d ea g e ce , a d a a f b b a d
    ed b de e e . S , I a ed ea g he a , ec f c c ce . I
    a ed a g g d a g, a d he e f h e c e I , he
    e I de d. B I a e he ed, a d he e' h . Th
    ab h e a he ca e ea ch ce . I a e
    he e e - de f g e ea ch e a d ec b ec e . Def e
    e ea ch e h d , ec a c a , c d c he e ea ch. O ce he
    e ea ch a ed , a ca h he ec h e
    a g e ha a eh de a e g g ffe f e ea ch
    a e a a d ha he gh f he e ea ch a e f g e . B
    h ce ge a e ab d he a e ea ch g e e e
    a d d c ha e e d a edge f a ec f c f e d. I
    e f e e h a eh de a d e , a I a hea g
    a g bbe h, I a a g e f, "H a I g g c d c e
    e a d g he f e d f I d ' de a d he ech ca

    View full-size slide

  3. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    6
    a g age f h e e ?" A d e ha ha , h a I g g e
    de a ed d c g de a d e ea ch a f I a e fa a h
    he a d f d c ? S , h he e e ce f a a d I'
    ea ed da ha e h e f he e I ea ed he I a
    g g h gh h a .
    F , e cha ab ha c e ea a d h he e
    f he ge e a a d ffe f e e e . I' a e e ha e
    e e a e a e a a e e e. Ne , I a d ce
    a c a e ea ch a d h a ed he da he I a e ea ch g
    c ha e e a b e head. Th a a ga e-cha ge a d I ca '
    a ha e h a e d .
    A d f a , a d e h f ha he ed e a c g a d
    he ed e e f a d, e ec a d g b a d g h d c .
    B f e ' a h d ffe e ce . I e e da fe, e a
    e d ffe e d f a a e . We a ga e he ee e,
    e a , e b c e e. B ha e h gh ab
    ha ' beh d he ce e f fe a h c ea e a d ha e c
    e he e e ce ? A d he e f e face ha he e? U a ,
    he a e e e e da e e c a ch he face a d he c cea
    he c e de ea h. The e e g he bac age, he
    e d ffe e e face , a d e d ' ge ee ha bac age f e ,
    e e a e a f ha bac age c e . S , h he ea I
    ga he ed a e a e f .
    Wha ee he e a a ca ha de ed he
    Ne he a d chec he a ched e a d b he a c e e.
    A d he e he e face a e ed b ched e ad a h ha e
    c f d a g he cha ge he ched e, a ca ce a , a d
    de a , h ch a e a e d a ed he b e a . G g e e e
    f he , he e face he e ed b de e e h a a c ea e

    View full-size slide

  4. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    h e e e ha a e he a e ed b c e c e a e
    a ched e ad a . A d a ca ee, c e a a e - f
    e ea ch c e a ch ec . I ca e, a f fe a
    de e e . B ega d e f he e d- e , he e a a e ha g
    a a e ha d ffe e a e he e f ge e a a . F
    a ce, he e a e e a ce a g. The e a de e a
    g f c e- a f ed e a d e e e a g, a d ha '
    h he a e e hef b a d g.
    A he d ffe e ce ha he e a he e e e dea h
    acc h g - ea b ec e h a e-def ed f f
    a c e . The ba ca a e c ea e c f
    a d ga e a a ha be f he ec f c ec a he
    ha be g ed ea ce e . I g e a e a e f h a
    e .
    O e a a d ceab e d ffe e ce he e a h c e
    a e ag a c f c a e ae he c . S , ch a , he
    b he g, a d he e a e ace ef f
    -f c a . A d beca e f ha , he e a h gh f a
    de .
    He e a e a e f a a ca ha e ha e ag a c
    a d h ed b e g ee a a e he ea beh d h gh e
    ba d d h age. F a e ha c a eed dea h
    c ed g a , he de e a e e f ge c ee e e h g a
    he e a d a he a e e, a d ha ea he e face h d ha e
    h gh f a de h e a ge a f f c a ,
    ch a ea - e da a a d e ec ca ab e , a ga ed a a
    ha be f he e e e .
    A d a he e c ed g a ha e a e a g ab , he a e
    ac a e ce ed be h gh e a d g f he e , beca e e

    View full-size slide

  5. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    eff a eg a a f he ce , a d he c e f e
    e a ed h a e a d h ca . H e e , a g a d ffe e a
    be ee a b c e c d d a g. Tha '
    e he e he d ffe e a c e f he deg ee he a face
    h c e . F e a e, h ab he e e e ce f g Ad be
    I a c a ed a e e Ca a. O e e a ha
    ha e he e c e he e , a d he he d a ha
    ha e he e c he e . I de e d he c e a d
    e f h e e . A d e e ha e e e eed d gh be
    d ff c f de a d beca e e a ac he d a edge
    de a d he ca e a ce ed h e e ' c e
    b e g.
    I ca e a a e ea che , f c e, I ca a he c e a
    e ea ch ce a e g a d a ca . Bef e bec g a UX
    e ea che , I a g he a e ce acade a. B h
    e c e , beca e f ed d a edge, he ce
    e f c d ' he e de a d ch ech ca ad a ced e h
    e e f e e g h fea e-de e a ca . S , h d d
    I b dge h ga ? A d h d d I ada ce e ch a a ?
    S , h he e a c a e ea ch ca e he ga e c ea e
    he ba a ce a d a he h d ge g c e , a d ea h e
    he g e ed ce he hef b a d g I a g g h gh
    de a d e f a ca .
    Pa c a e ea ch - f , e ' efe a PR -
    ab e gag g h e h a e ece a a ed e ea ch b
    e e he e e f e e h a e he f c f he e ea ch. S
    , ' ab de g g, de e g, e ec g he e ea ch, e e
    he g he da a h e be g c e f e h gh he h e
    ce . D e a be d e a c a de g , he e e e

    View full-size slide

  6. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    e h de g c af ? Ye . A d ha ' beca e PR h g
    e . I ' e f he a ce f a c a de g a d ca be aced
    bac 1940 a d '50 , he c g bega e h
    ad a -d a ach e ea ch, a d he a ed e g
    e e a f g he a c a h gh he e ea ch
    ce . S ce he , ' bee ada ed a d ed a d ffe e d f
    f e d a d d e , f d g a , ba de g , b c hea h, a d e
    d e .
    B h h d e he c e f ? S , de g g a d
    de e g a e ea ch a e h g. K g he b ec c e
    h a e ea ch a a d de f h e e ea ch eed e h g e e.
    F h gh ech ca d c , d ' ece a ha e ea
    e fec de a d he d c f a de f h e e ea ch
    eed a d f a c e h e ea ch ad a . F ch
    d c , I a a h ge e f c -c ea g h he e . A d he
    e c e he e , he e I ad ca e f h a ach. Of
    c e, h a e a e h d, b I e h h ed
    f he c e f b. S , bef e ge g a a , e ha e
    ha e e f da a b c ace bef e f g h e h d
    e e da ce . A d he f h g a de f he e a
    e . I had f d h I c d add a a add c e g
    f a eh de he de g g e ea ch. I ca e, h a e
    d ff c beca e e ha e ea f e e h e a ca
    c ea e a ha a e ed -h e. S , de e d g he ec , I a
    each g e e a e , a d I a e g e
    he e f feedbac I a ee g, a d he I a c ab a g h
    he a a he d ffe e ha e f e ea ch.
    B h h c ab a d e ac ce? S , b c ab a I
    ea ha I ed he ce a he I a g d c g de

    View full-size slide

  7. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    10
    a d he I a g e ea ch a . I a a g e he
    de a d ha ac e d ag ee e a f he c ab a , I ga e
    he he d ag ee h e a ch a b e. The e e g e
    acce a he e ea ch a , e , he c d ea e c e .
    A d he e e e ec a ed b a g e h he
    a eh de he c d e a c ce ha e d d ' de a d.
    A d f a , he f d a e e a d f
    h he e ha d ' c b a . A d ha ' h e c d a e
    e ha e ea ch a g g f he c e f e e e e
    e e g g d .
    La e , he ca e e c d c g f e d a d e
    e , he a e e a e e e a g h e h gh
    h e e h e e a e ha e e ec ed a e ea ch
    a c a . The e e a e , e ea ch a e , e e g a
    b e e a d e- a e , he e ea ch e a e, h a I
    e e a e de a d g he d c a d ge g b gged
    d h ech ca de a . A d ead I a e d g a e
    de a d g he e d b h e e , he c e a d he
    e a de . A d ha he ed e ha e a e a f a
    b e e de a d g he e .
    Whe ca e he , PR a he ed e h c ea g e
    f a . Y , f I' e g a ec ded e
    e e a d he I d f ag he c , I a a , "OK, h
    ha he gh ha e ea b h h a e h c e ." B he I
    ed e a e d- e h gh he he , I c d a he
    e a d he c d e-e a c ce I c d ' de a d, a d
    e c d b d f a e a , a d he e e g h e
    de a d . S , ha a ed f a e f c e a d I c d
    ea de a d c ce be e .

    View full-size slide

  8. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    11
    I e f e ea ch e h , he e a e d ffe e ce be ee PR
    a d c e a e ea ch. I PR, e d- e ha e a he
    e ea che he b ec a e a ha d, a d he a a e ed d g
    he e ea ch de g ha e ha he ca he h e h a g he
    e , he he e ea che g e he f e d, e e e
    ca e a e he c a d b h he e ea che a d he e ca ea
    e e he a e a g age.
    O e a , he ce e f e ha g c , a d '
    he g he e ea che ge e gaged h he e a a he d ffe e
    ha e f e ea ch, be h gh he he he c e e
    e e g he f d g a d b adca g he gh .
    A d e e e ce, I h h a he h c ea g ec
    a d a g he e ea gf beca e he ec ca ge he
    be ef f he c ec e d f b h he e ea che a e a he
    e d- e , h ch a c ea e e ea gf f d g ha ca
    be a a ed ac . B a de , ha a e he b da e
    f PR? T ha e e h d e e a e ? I e e be f e f
    f ec , I c ed h e d- e ga he f a
    ab he ech ca e f he d c , a d I he ea ed ha ,
    h e c g h he a ea ef , ed he de h f
    de a d g I c d ha e ach e ed. S , a he ec , h ch a
    hea e a ed he e face f d c , I dec ded a e a
    d ffe e a ach, I c ab a ed h e a e a a he
    d ffe e ha e . A d e e he ca e e e e g he f d g , I
    a ed he f he . A d he ed e h e e e a
    a eh de de ec f c e a e a d -de h e a a f
    h ce a fea e ed. A d I a ea h ed ee ha
    b g he h gh he ce , e c d d f ac a e he
    a g a f PR, h ch edge d c a e de c a c

    View full-size slide

  9. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    12
    a e .
    We h d be a a e, h gh, PR ha ha e . Whe
    e e a e d- e a e ea ch a e , e e ca
    ead he be e e ha a f he feedbac be hea d a d ac ed .
    F e f d e , h ch a e e e g e f he e e a
    e d- e , e f e ea ch a e ed e a d he a e c ed
    ab he c f he d . He ed e e a d e a d ded h
    feedbac af e he e . A d a he ec g e ed, he bega
    ea e I a a g a f h feedbac acc a d he bega
    fee a be I a e e ed a e c ab a . Th a a
    a e ha c d be a ded gh f he beg g f I had e a ed
    he e f a c a a ach. S , ce he , I a e c ea f
    e ea ch a e ha he de a d I d he a d I d eed
    he he h gh he h e e ea ch ce beca e he d
    ab he b ec a e a ha d a be e ha I d , a d I a he e a
    he e ea che fac a e he e a d a e e ea ch
    eed a he ec g e g.
    Be de PR, e h g e e ha he ed e fee e e he ed
    he I a g g h gh a e ea ch g e e e a a
    d e h f . F c e -f c ed d c , I c d a a bec e
    e he a e g h gh h a g ea ab he a d
    f h e d c . B he I a ed e ea ch g c e a a ge g
    e e e , I a ed ea e ha h g a ch a b e e a
    a a g g he e a . Wha I ea a ha I a
    a ee g h he ea e e he , a d I a he ded ca ed
    e ea che . A f h e I a g h, he de g e , he a a
    e ab he b ec a be e ha I d d, b ha d d ' ea I
    c d ' e ea ch d c e e e . J e h a
    d . I ' ab de f g a d a g he gh e , a d a f

    View full-size slide

  10. Ca LIVE Ra T a c
    _____________________________________________________________________________________________________
    N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he
    e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed
    ed b a he a h a h a .
    13
    he .
    S , ha a a , e ca ha e a f c e a ab
    e a h g h e , de g g h e a d ad ca g f he .
    We ca e e ad ca e a g d a he e e . E e e a e d ffe e
    b he ce e f e ea ch a e a he a e. B g he
    he ce , he ca c b e a e he e ea ch e ac f
    b f g e a h f h e h c e f he a e ace a he .
    A d e e be , b a de g e a d e ea che de a d
    e . A d e e f a e e ea ch g de g g a c e
    e , b e e gg e h a c h f g a e h d
    ce , ca a a ada he e g f a e he
    c e f b. I de f e d ha , I a e g f
    b a d b g ha e e e a g h a c a e ea ch a d
    c e ac ce. I h e f d he ef . Tha
    ch f e g. (APPLAUSE)
    STEVE BATY: Tha , H e . H e c d c h Q&A a he
    S ac cha e . He' g a d e e e e ha
    a ha e. S , f g he S ac cha e a d add e f
    H e he e, he e he e e h e, he e
    e e a d d Q&A ha a .
    S , H e , ha ch f ha e e a . Tha .
    HOSSEIN RASPBERRY: Tha f ha g e. Ha e a g ea da !
    STEVE BATY: OK. Th ee ea ag , f e a e e be bac ha g,
    h ee ea ag I a g a he a S d e , ge g ead f
    Me b e f De g Re ea ch. I a a e ac h ee ea ag .
    I h gh ha e bee he 16 h a he ha he 15 h, b a h ee

    View full-size slide