How to cultivate curiosity and get deeper insights into your customers

Are you curious?
Are you curious enough to unearth your organisation’s most valuable problem? The problem that will unlock abundance, possibility and growth that will bravely lead your business into the future.

Understanding customer problems are the key to breakthrough innovation, and implementing initiatives that benefit your bottom line. That’s why you must first learn to problem find, not problem solve.
Cultivating curiosity will help you do this.

Presented by Evette Cordy at Design Research 2018

Transcript

1. How to cultivate curiosity to get deeper insight into your customers? Evette Cordy
5. INSTRUCTIONS: • Winning team = highest number of points • Hit the target = 10 points • Use a piece of paper – 1 point
6. RULES: • Each plane had to be launched behind a line taped to the ground • We had to stand behind the line when launching the plane • We had 30 seconds to launch each round of our planes • No other materials could be used – only the paper
9. 10 points
11. 40 points
14. -60 points
16. HMW throw a paper plane with accuracy?
17. HMW make the target easier to hit?
18. Are you busy?
19. … but are you busy solving the right problems?
20. 85% of 106 C-suite executives, strongly agreed or agreed that their organisations were bad at problem diagnosis
21. MVP
22. What is your most valuable problem?
23. Curiosity Problem-finding Innovation
26. “A bee can fly back to her hive A grasshopper can hide in tall grass But, where does a butterfly go when it rains?”
27. Answers Gaining knowledge
28. Curiosity = the drive to unearth insights
29. Curiosity is the tool we use to find our most valuable customer problems to solve.
31. Curiosity is a mindset, it just needs to be activated
32. Openness.
33. You mind is like a parachute, it doesn’t work unless it is open Frank Zappa
34. Discipline.
36. Curiosity Mindsets
38. Goes out on a limb to challenge others, rules, norms or authority to risk a better way of doing things.
39. • Pic of ceo ‘Why are we doing this?’ ‘What customer problem does it solve?’
41. ZEN-MASTER Allows stillness and to be in the present moment.
42. Who has ever been in this kind of meeting?
43. NOVICE Comfortable asking silly questions and not having all of the answers.
47. Source: https://link.springer.com/content/pdf/10.3758%2FBF03195929.pdf
48. The Illusion of Explanatory Depth (IOED)
49. Lets play a game …
51. Notices beyond the obvious, takes an empathic, observant approach to seeking understanding and knowledge. SLEUTH
54. Image source: https://www.dailytelegraph.com.au/news/national/wa-scientist-developing-new-drug-to-prevent-allergies-in-children/news-story/54aba19999ae522bad8bf94bde78304f
55. Image source: http://slideplayer.com/slide/7498463/
56. A generous listener who asks questions that have not been asked before. INTERROGATOR
57. How curious are you? Listen = Silent
58. Physical position Research Body language Questions Provocation Tone
59. How curious are you? ‘In many people’s eyes you are a racist …’
60. PLAY-MAKER Actively seeks out learning experiences and sense- making using a playful approach.
63. How curious are you?
70. with or without the square Stay curious.
72. I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. Eleanor Roosevelt
73. ?
74. Want to connect? Insta: @Evette.Cordy Twitter: @EvetteCordy LinkedIn: EvetteCordy evette@agentsofspring.com