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How to cultivate curiosity and get deeper insights into your customers

March 09, 2018

How to cultivate curiosity and get deeper insights into your customers

Are you curious?
Are you curious enough to unearth your organisation’s most valuable problem? The problem that will unlock abundance, possibility and growth that will bravely lead your business into the future.

Understanding customer problems are the key to breakthrough innovation, and implementing initiatives that benefit your bottom line. That’s why you must first learn to problem find, not problem solve.
Cultivating curiosity will help you do this.

Presented by Evette Cordy at Design Research 2018


March 09, 2018

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  1. INSTRUCTIONS: • Winning team = highest number of points •

    Hit the target = 10 points • Use a piece of paper – 1 point
  2. RULES: • Each plane had to be launched behind a

    line taped to the ground • We had to stand behind the line when launching the plane • We had 30 seconds to launch each round of our planes • No other materials could be used – only the paper
  3. 85% of 106 C-suite executives, strongly agreed or agreed that

    their organisations were bad at problem diagnosis
  4. MVP

  5. “A bee can fly back to her hive A grasshopper

    can hide in tall grass But, where does a butterfly go when it rains?”
  6. Curiosity is the tool we use to find our most

    valuable customer problems to solve.
  7. Goes out on a limb to challenge others, rules, norms

    or authority to risk a better way of doing things.
  8. • Pic of ceo ‘Why are we doing this?’ ‘What

    customer problem does it solve?’
  9. Notices beyond the obvious, takes an empathic, observant approach to

    seeking understanding and knowledge. SLEUTH
  10. I think, at a child’s birth, if a mother could

    ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. Eleanor Roosevelt
  11. ?