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Tim Dixon - Bet you didn’t know you’re a (UX) philosopher? Improving our craft by exploring our past.

Tim Dixon - Bet you didn’t know you’re a (UX) philosopher? Improving our craft by exploring our past.

Startups represent the desire and passion we all have for change, how can design researchers help the startup ecosystem to have another backer to prevent failure. Design in startup ecosystem is alarmingly driven by a need to make things look pretty. Learn how to go beyond the pixels and lay the foundation for good research operations in new and emerging startups

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March 17, 2022
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  1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    www captionslive com au | captionslive outlook com |
    UX A a a
    D R a c
    T da , 17 Ma c 2022
    Ca i ed b : T ac Ball

    View Slide

  2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 75
    JANINI VENKATARAMAN: Tha k .
    STEVE BATY: F h e i e e ed, Ja i i a d I ec ded a dca
    e i de a fe eek ag hich ha bee elea ed - I hi k h ld
    ha e a li e . I a a g ea cha .
    JANINI VENKATARAMAN: Tha k .
    STEVE BATY: All igh . L el . O e alk i c mi g f m Tim Di .
    Tim i j i i g . Hi Tim.
    TIM DIXON: Hi g d ee .
    STEVE BATY: A d . Tha k f c mi g. Tha k f j i i g a d
    ' e g i g alk da ab m i g be d i el . Pa ic la l
    i a - . Tim if a e ead I ill ha d e .
    TIM DIXON: I ill ha e m c ee . G d ka . Tha k .
    STEVE BATY: I eali e, I ead he g i . Y a e alki g ab
    bei g hil he .
    TIM DIXON: Tha k f he cha ce e e da . S me i e e i g
    alk . I hi k I ha e ee a fe diffe e bi f e g i h hi alk a
    ell. A d al ha k e m ch he eam f cha gi g m da la
    mi e a ell. I eall a ecia e ha .
    I a j ack ledge I'm j i i g f m G a gai la d, I a
    e ec he adi i al c dia f he la d, a e e a d

    View Slide

  3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 76
    eme gi g. S hi alk - he igi f he alk a e i a ea I e
    d i g hil h a i e i , a d he a i hich e ded i h me
    d i g e e ime al ch l g a d a PhD f h ma ch l g . S
    hi alk i eall ha i e ec i f h e e e ie ce .
    I ' m ake f - he e ic , he e i a i a f
    i e e i g me f hi f ff b I h e c me al g f he
    ide. The e i a l f he ie a d c ce a ell ha I'm g i g
    i d ce. I ha e i cl ded a d ble lide f efe e ce g ide a he e d f
    he e e a i . I ca ha e ha i h e le a ell. S ha e
    ill c e . A I a e ill g a li le bi f a j e i hi alk. We
    ill a back i ime. Thi ki g ab hil hical - me hil hical
    idea ha eall d de i ha e e e ie ce ha bec me da .
    We ill he hi k ab he ac al e e ie ce f bei g a UX e ea che
    da . A d he e ill ake a bi f ime i he ec d half e l e a
    c le f hil hical idea i a bi m e de h. O e i
    he m l gical e e ie ce a d he he i i e big. The a he ic li ed
    e e ie ce. Fi all e ill hi k ab ladde i g ha e ha e lea
    e e ie ce.
    Le ' begi . S hi begi i he 1870 . Whe he fi
    e e ime al ch l g lab a f ded. A d, i fac , ha ha e ed
    ice. S i he 1870 i he U i ed S a e he e a a hil he
    called William Jame a d he had me i e e i g idea ab h
    e e ie ce a e fel e e ie ce. He a ed e a lab a i hi
    e di ci li e called ch l g . Remembe i g he' a hil he f
    c e. S he a ed e l e h d a e e e ie ced a d he
    ac al f e e ie ce ha e le ha e he he a e g i g h gh
    li e i g hi g .
    A e imila ime i Ge ma , a i a he , he e a a
    hil he Wilhelm W d a he U i e i f Lei ig. He e a

    View Slide

  4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 77
    lab a l ki g a h i l gical ch l g . Reac i h e h ld he
    a h i l g ca i fl e ce he a e hi k. The e e le, he
    d i e diffe e i hei a ache b he i fac did ha e me
    ha ed de a di g ha ed hil hie ha de i ed he e
    he e e c mi g f m.
    We ill ha e a ick l k a a c le f hil hical idea b fi
    f all I h gh he e ligh l e l ki g face e e a bi m ch he e
    i he Will h ill be g ide f he fi a f hi alk. Tha k
    O e Pee if e ha hea d f ha bef e. O e Pee i a g ea
    e ce f c ea i g he e ki d f ca ica e .
    S hi fi idea. Ma be e' e hea d f em i ici m a a a ach.
    We alki g ab em i ical da a, hich i e ide ce c llec ed h gh he
    e e f e am le. B he e , he Will alki g ab adical
    em i ici m. A d ha ha mea , i ha he e ce i f he ld i
    m e ha j a ki d f eam f i c mi g da a. I ' a eam f
    c ci e e ie ce a d e i e e ha c ci e e ie ce b
    gi i g a efe e ce e i i g mem ie a d e c ea e ca al
    ela i hi be ee h e e i i g mem ie a d h e ha
    e e ie ce , h e i e a e ki d f ecei i g.
    I e e i g he e, William Jame ac all c i ed he e m " eam f
    c ci e " a d he ed ha a ach i a i iece f k he
    did. S i m ki d f gh e m , e k hi g beca e e
    e e ie ced hem h gh e e , a d e li k hem ca all each
    he i he hi g e k al ead .
    Tha ' e a f hi . A d I hi k he i he e, e
    William Jame , e ha e e e igh eak f e e ie ce a bjec i e
    a d bjec i e b h a ce. The bjec i e a i he i c mi g da a a d
    he bjec i e a i li ki g ha da a ki d f mem ie a d
    he a ec ha e b i g i h .

    View Slide

  5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 78
    We ill c me back hi idea la e . The ec d hil hical
    a ach ha he e ha e i agma i m. I hi k babl a UX , a
    de ig e ea che , hi d e eall i g f dail life eall , b i a
    hil hical e e, agma i m i he idea he ha idea ca e e
    be c m le el e e fal e. We h ld c ide h ef l a
    idea i h ac ical, d c i e. S , e , e ca e e be 100 e ce
    e, ha ' ka . A l g a ha e k i ef l.
    Th e a e ki d f i e e i g a i g i f m he Will . I
    a j ack - e ill d a e gh, e ick acki g
    h gh f m he la e 19 h ce ki d f e e da . T ee h e
    ha e g hi di ci li e f e e e ie ce a i e e. S me
    i e e i g hi g ha e ed i he US a d i he E ea ki d f
    ch l g adi i . A he eme ge. The ie a d idea a ed ge
    a bi m e c c e e, beha i i m a - a e le a alk ab
    c di i i g, a d he ei f ci g f i i e a d ega i e beha i .
    The e ki d f a ea hich a e babl familia i h. I he
    E ea adi i he Ge al ch l gi a ed e l e he idea
    f g i g a d c i e c a d h ef ll e familia c ce agai
    f m e e e ie ce .
    Wha ' ac all i e e i g he e i he e e e a big hback
    agai he hil hie f he Will eall . I b h ca e beha i i m
    eall ki d f hed back agai ha e e ie ce ea l m de a d he
    Ge al he i e e d a i g a li e de he e he had g . S
    ha i he mid la e 20 h ce e ee c g i i e ch l g ki d f
    a b i g ge he me f he e diffe e lea i g bec me m e
    familia i h he a ha e le a e hi ki g a d i h he h ma
    b ai . A d i h c g i i e ch l g c me he i e e i g h ma
    i f ma i ce i g a d ha ki d f a he eed - e le
    hi ki g ab he h ma - he b ai a a c m e , he e ki d f

    View Slide

  6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 79
    a al gie . A d he fi all e a ee e le alki g ab
    h ma c m e i e ac i a d me f he m e ical ff e k
    a UX da .
    S UX da , b i l e ha e a ich hi al ead i he la 20,
    30 ea , f diffe e he ie , me h d , f m he e ea lie k a d
    he ea l 2000 a d Je e Jame Ga e f c e h gh me g ea
    k bei g d e da f e am le h ma i ce ed, hi ki g ab ha
    ki d f c i ical UX. S hi i a - k , i d like e ha e g a
    g ea ic e a d i e e i g ich dial g e bei g had. Le ' ake a li le bi
    m e ime l k a da ' e e ie ce.
    A d agai , e migh a , a e ea che da e k e
    babl a e familia i h bei g able g a elec i f me h d ,
    ali a i e a i a i e a d e ca elec me h d if e a e hi ki g
    ab e beha i e a i de f e am le. Ve familia ff.
    The e a e f ame k a h i d ce UX e ea ch i
    ga i a i a d he e a e e e f ll bl a icle ab hich la f m
    a d hich f he e me h d h ld be ed i diffe e ha e f he
    e ea ch a d de ig ce . A d hich i a i e e i g i i i elf,
    beca e a e ha e a i i ed he e ha ha ki d f hil hical
    edge g e i he j e ? S if e e d ab fi e mi e Li kedI
    e d ge a diffe e ic e. S hi f e am le, I ha e a ick l k
    Li kedI ab a eek ag a d hi i h ge UX b -i . Ob i l
    i ' ill me hi g ha ' e familia b he ac al ad e f i aid,
    ma c m a ie de ig f hei e i h eaki g hem. Leadi g
    f a e d c . I ' ill a h ge blem ha e le j a e '
    im l eaki g hei c me . A he e am le, hi ed
    Li kedI a hile back. I immedia el h gh hi i a eall
    i e e i g i i i a i me h d. We ca ee he e if he e i high l
    i k, high al h gh blem cla i , e ake diffe e a ache .

    View Slide

  7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 80
    Thi i g ea b he I ead a - media a icle b Jea e e F ccella h
    ed hi , a d he e a i e ea che a e ildl de e ced
    a d e ha e bala ce - a e hea d ea lie da a ell, hi idea f
    dem c a i i g ac ice e aki g a egic jec a d h ca
    e be e ha he e d dem c a i e ha he f lk e k i h ha e
    ha ame ki d f le el f k ledge bala ce ha e ill e ec .
    A hi d e am le he e, b UX e ea che , e c mi g UX
    mi di ec i . He' i e a l diffe e ki d f ic b hi a icle
    eall f e le j a i g i he ld f UX. Reall , i a ki d
    f like d ill d a d he e b lle i a e li e all he a i g i f
    a a icle like a he ha he a icle i elf. Reall a eall ich ki d f
    e i g, diffe e idea h gh he e. B he e ill eem be hi
    ki d f e e f c f i a d e le bei g he ame age.
    S I'm g i g j ickl c me back he idea beca e I a
    de el hi ki g a li le bi m e a d d a back me f h e
    hil hical h gh ha e had a d ea lie . S if e em e h e
    me h d , a d I'm g i g k hea il f m he La d e mi ed me h d
    b k he e a d e ca a hi k ab beha i a d he e diffe e
    dime i i e m f em i icall b e ed ali ie a d e cei ed
    ali ie . S if me hi g i a ali a i e beha i , Lad e efe e ce i
    a a em i icall b e ed ali hich f e am le i a de ailed
    b e a i f ha ha e ed a g abl he e ide ec di g f a
    e ea ch e i c ld be i ha e e.
    Pe cei ed ali , f e am le, a e ie , d de c ibe a
    e e ie ce. The e al ha e he e idea f em i icall b e ed
    a i ie . S he e a e like de ice a al ic , e e m eme ma be, i
    c ld be a click l ca i he c ee . The e cei ed a i ie . Thi i
    a i e e i g e he e e le f e d ' hi k i he ame a
    a i fac i a cale a i g . NPS a e ac all m ch m e hi ide

    View Slide

  8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 81
    ha - he a e a cia ed i h ac al beha i , he a e he
    a i de . O if e a e ca e e g a fa a hi i ha bala ce
    f he bjec i e a d he bjec i e ha William Jame a alki g ab
    he he mmed ha e e ie ce i . S ha i g hi e a chi g
    f ami g a hel ee beca e e d ' al a ece a il k
    i he a ea i he m dali ha e hi k e a e.
    T m e e m e lide j ki d f de el hi a bi m e, a d,
    agai , hi hea il b ild Sam Lad e ' k. S if e a hi k
    ab a i a i e a d ali a i e e ea ch, i e m f he h a e he
    ed a d ha hi hil hical de i i g i , e ca ee he
    a i a i e e ea ch i ded c i e, i i ed e a he a d alida e
    hi g . B ded c i e, e mea e ha e he da a e . We d ' g
    be d ha ' i he da a e e l e ha i i he da a e fi d
    e l e he ld. Thi migh i cl de a k-ba ed h he i e i g
    a d a i ical a al i f e am le. A d j b i g i a li le bi f ha
    hil hical ide, he de i i g he ie f k ledge a d e i e ce,
    hich i he e i em l g a d l g eak, i i a al cie ce ,
    i i e a ach a d bjec i i m, hi idea e a e l deali g i h
    bjec i e h . O he fli ide e ha e he ali a i e. S ali a i e
    e ea ch i i d c i e. Tha mea be d he da a e i elf. I
    e a la e e i . I ' ed ge e a e he a d di c e
    hi g . A d hi c ld i cl de c e al e ea ch e h g a hic
    e ea ch a d g ded he a d e e a im le affi i ma c ld be
    a f b ildi g hi bigge he bigge de a di g f he ld.
    A d he i e e i g a he e, i he de i i g f hi i called
    i e e i i m c c i i m. I i de el ed i had he 1960 . Piagge
    came i h he he ha child e he lea i g ab he ld
    e l e he ld a d he a e ac i el c c i g hei de a di g
    f he ld. A d a c c i i hil h if hi e e he he e

    View Slide

  9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 82
    hi k ab cie ce, a e ha he cie ce cie ce i ac all ill
    c c i e a a cial c c i hi ame e e. I d e ' i
    ide a a ki d f ecial e f k ledge, e ca e l e b
    i e e a i a d c c i g de a di g f he ld.
    A d l ckil , I d hi k a c le f i e e i g i he e, a ell.
    H f e d e ac all ge a ked e he he alida e a bi f
    a idea f m akeh lde a d a fe c me i e ie
    me hi g like ha . A d hi i a bi f a ca eg e eall , i
    hil hical e m . We a e bei g a ked d me hi g hich i i e
    la e f - hich e ha e bee i g a i a i e a ache b e a e
    f e a ked e d l bei g able ma be eak a fe e le
    d me hi g hich i m e ali a i e. S he e i a mi ma ch a d
    mi alig me me ime i he a e a ach i .
    I hi k ha i a a l f ha he e ical de i i g ha came
    f m he ch l g ac all lea e i elf he a i a i e, he
    a al cie ce a ach. Ve f a el e ea ch - UX da i m ch
    m e di e e, ha kf ll e ha e c lleag e a d e ea ch f ie d ac
    he ec m f diffe e cial cie ce e ce e a a d e a eall
    e l e hi a ea f ali a i e i e e i e a d c c i i m e f ll
    a d. S ha ' he i e im f he diffe e idea . A d I a ake
    a li le bi f ime e l e m e idea i a bi m e de h ha
    eall hel de el hi ki g i a ali a i e i e e i e a d
    c c i i ki d f mi d e .
    The e idea - he e a e ill hi k ab he l gical
    e e ie ce. A d e a e j g i g hi k ab he idea f e e .
    I he 1970 , e a ed ack back agai i ime, i he 1970 Th ma
    Nagel a ked ha i a im le e i . Wha i i like i be a ba ?
    While he face hi migh a ea be i e a aigh f a d
    e i , k , e g ka he ba i a mammal ha flie , e k

    View Slide

  10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 83
    i ' ac i e i he igh I g e . Wha m e d e k ? We migh a
    hi k ab h a ba l ca e i e make i a a d he
    ld. I make me ki d f cali a i a d i d e me f he e
    hi g ha e a e ki d f ag el familia i h.
    We ca e e d ill i a fa a a ki d f ead he e al
    ig al f he ba a d de a d he e ac cali a i ece a f i
    fl a d he e ac i g e e a d he - all f he e fi e de ail . S i
    d e eem like e ha e a fai l g d de a di g f ha i i be a
    ba . B , i hi fac , Nagel ld a g e e l ha e ha de a di g
    f ha i ld be like f be a ba . We d ' k ha i i like
    f he ba be a ba . We ca e e l k ha . Beca e e ill
    e e ha e h e ame ha ed e e ie ce , ech l ca e, bei g able
    fl ki g h gh he igh i he ame a ha ba d . A d hi
    i - i ' i e a big i i ake a d, k , if e eall a
    e a la e a d e l e hi e e m e dee l , he e d e ha lea e
    e e f em a h he e e l e e ea ch? Whe e a
    em a h a bei g ki d f a ima m al de a di g f e f
    e am le. Ca e eall l k ha i i be i hi he emic
    la e f a e f e i he ame e e?
    Well, he e i ill a glimme f ki d f hil hical ligh he e.
    Beca e e migh al a , b d e a ba ac all k ha i i be
    a ba ? D e a ba ha e he c ce f ech l ca i ? D e a ba ha e
    a f he e diffe e idea ha e ha e labelled i a d he ba ?
    I mea , he a e i babl likel . B i ela i fell
    h ma a d e ba e a d c me , h e e le, h e f lk
    d ha e ha e e f ha i i be hem a d be able ki d f ha e
    ha k ledge. S e d - like he ba , e d ha e me acce e
    ca g . We ca eak e le, a d he ki d f a e migh a
    he e l e i ead f l ki g - l ki g a me e ca f ll feel

    View Slide

  11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 84
    he e ac hi g c me a e feeli g, I a e l e hei
    he m l gical e e ie ce . F m m e ec i e hi i a bi f a
    j ke b ha i i be a Ji a e . C mi g f m A la ia i a ea
    bei g a Ji a e i l e a e e f h m a he e lea . B if e
    eall a dig dee e i hi ac al - hi e e f ha a e '
    Phe m l gical e e ie ce i , e ca a i h he da a, e ca e he
    i e e i g a al ic . We ca a k ma ke e ea ch c lleag e
    e ce e a. Thi ai a ic e e eed g e le, e eed eak
    e le. I hi k he m a he ic hi g e ca d he e i agai
    imila he hi g e hea d ab ea lie , c -c ea e i h e le,
    c -c ea e i h e . Thi eall b i g i he e he m l gical
    e e ie ce. A d ha ill eall be able a ha a he
    f ef .
    I hi k a he hi g h me i i g he e i ha ce e ha e
    he e e f ha e e ie ce e h ld be ha i g i i h
    akeh lde . F e am le, e e allie , e i g akeh lde
    ha e h f b e a i f e e ea ch e e i eek . A he
    e mi im m. I ' bee ell e abli hed. B ma be e h ld g
    be d ha ki d f lab-ba ed e i g a d eek h f
    e e he he m l gical e e ie ce f bei g a c me i hei
    lace. Bei g a e i - he e he d e d c .
    I ' i e e i g he e ha he fi a icle bei g i e i 2011, b
    2019 F be i al ac all e e i g hi i a e e, h a e
    a b i e cce .
    A fi al i he e a ea. I hi k he bigge fac e eed
    ake i acc i hile e migh i g ice e c m e
    f e am le, e migh bl cki g i i , e ca e e l k
    he li ed e e ie ce f e le i h a i i e ech l g eed acce
    eed . The l e a e eall ca fi d i b eaki g he

    View Slide

  12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 85
    f c a d i g he e ea ch ha ac all d e hel b ild a m e
    acce ible a d m e f ami g f he ld.
    S m i g back e m e ime, I a j fi all i d ce
    a he hil h . Which i d ce a he ic li ed e e ie ce. We a e
    g i g back he 1890 , a d he ime e a ed a F e ch hil he
    b he ame f B g , h a c e em a f William Jame , he
    e e e al i e e i gl e gh he i fl e ced he ea l hi ki g f
    William Jame . A d e f B g ' idea a ab he idea f ime.
    Wha i ime? A d he f a d ime i - e ki d f e d hi k f
    ime a bei g a i a i e a d ha he called aciali ed. S e hi k f
    he bl ck f he ime m i g a cl ck, e hi k f bl ck f ime i
    he eek. We ee hem i he e ki d f a ial c e a d he cale da
    i he m h. We migh e e g a fa a a h e ea f he
    ea a e h e bl ck f ime. A d i hi e e ime i calib a ed a
    ec d i e lace i he ame a he ec d i a he lace. I ' e
    e f l a d i ' ef l be able e gi ee hi g ha e ha ha ed
    e e. B f B g hi e e f ime i al a ificial. We d ' l
    li e a d e e ie ce h gh he ld i he ki d f c m a me ali ed
    a , he i d ce a e idea ha i d a i . A d d a i i fl id.
    I ' c i . I ' immea able. I ' a he ic. I ' he a e glide
    h gh li ed e e ie ce. We d ' ha e hi i li le bl ck f
    e e ie ce. We a e a c i i . A d he e hi e m a ali a i e
    m l i lici . Time i ' a i a i e d a i i ' a i a i e. I i
    ali a i e. A d i h begi i g e d i hi e e.
    I ' big. I ' a a f ki d f eall dec li g f m he a e
    all de a d ime. A d f B g hi ake me i ec i .
    He ake me e f medi a i each hi de a di g f bei g i
    he , le ' a .
    S hi - a l f diffe e a ha hi ma - e c ld e a d

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  13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 86
    i e e hi , b I hi k e f hem i he idea ha e a e li i g
    h gh hi c i i . We feel like e a e maki g a l f diffe e
    ch ice b , i fac , e - c mi g h gh hi li e, i he i he e
    e a e da , a d e ac all f ge all f h e diffe e i ha e
    had al g he a . I i alm a ea i fi i e mbe f deci i e
    had. Tha ' effec i e B g ' ali a i e m l i lici f diffe e ki d f
    b a che . We a e al i e ha d el e me ime f maki g he
    g ch ice B g ' de a di g migh lead a m e
    c m a i a e de a di g ha e m e h gh ime maki g he
    deci i .
    A he e am le, j bei g A la ia he ic e e e diffe e
    d c e make. I ha bee alked ab bef e a ell e ha e all f
    he e diffe e eam ha k f e i de e de l
    emi-i de e de l he e diffe e hi g b if e a hi k ab
    he d a i a d he fl id a e f e e ie ce f c me , he e
    migh a hi k ab e e ick cell , ha lead
    icki g a he d c a d i fl h gh he b i e a diffe e
    e le ee diffe e e f al e. I ' a f a emic ie f
    d a i . We eed ake - e back a d ake hi ie me ime .
    The fi all , e al ha e li ed h gh me e a ge ime .
    We a e li i g h gh m e a ge ime . The c e a i eb i e he
    ac all a ed i a B g ia ime a a c ce a d hel
    e lai h d i g COVID ime l ed d a me i a d ed .
    We a e e li i g h gh hi fl id ld f cha ge, e a e ki d f
    eei g e e hi g i ha c m a me ali ed a d calib a ed a he e
    a e ac all e e ie ci g he e ki d f e e . A d, agai , ha i g hi
    de a di g ca hel be c m a i a e a d el e a e
    cha ge he a e k. I ' ama i g hi k ab c m a ie ha
    ca like ffe b h fle ible ki g f m he e e ch e k,

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  14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 87
    b al he a e f k i m ch le ab d i g a 9 5 j b a d
    m ch m e each ge c me ac a e a i . A d eall
    b eaki g d ha adi i al e e f ime a d m i g i ha
    d a i e e.
    Fi all he e, hi b k, 'De ig f eal life' i g ea -- a
    de el he e idea f c m a i a e UX, f e am le, a d d e i ma
    a eak he idea f li i g h gh d a i , aki g jec
    a d iece f k. The ill ca il ed a ach. Challe gi g i i .
    N j ha i g a i i e adhe e b c i l challe gi g i .
    Te i g he edge a d j he a e age . Agai eei g ha bigge
    ic e, ha ide ie a d em a a h le. J cl e, e ha e
    g e h gh a l a d j e ea , he e a e a c le f age lide
    f efe e ce f a e h a ha e a l k.
    I a j ake hi m me hi k ab ha e ha e g e
    h gh. S e lea a bi ab me hil hical idea a i h.
    The e a ed ee like UX e ea ch ld da , e ma be a
    el e a bei g a bi m a he ic a d ha a ic la iece
    f - ha a ic la ld e a e li i g i . We a ed de el hi idea
    f em a h a d al challe ge i me e e he e h fa em a h
    ca ake . A d m e im a l , f me a lea , e ha e ki d f
    a ed de el hi idea f c m a i . C m a i f el e ,
    c m a i f c mm i a d he ld a la ge. A d i ' - hi i
    he e e ca I hi k eall make a im ac . H ef ll hi lab i familia ,
    i ' a i g bec me m e familia . A d he idea ha c m a i i he
    hi g ha ac all m e hel me e I hi k i a eall e f l
    ake h me he e.
    S j cl e i h a bi f B ddhi hil h i fac , Th e
    Ji a i he Dalai Lam' i ci al E gli h a la , a d he ha f e
    a d c m a i . I eak i me a ha e lea . We

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  15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 88
    eed a a a e e f he e a e f ffe i g. We ha e a e i i e
    c ce ela ed bei g em i all m ed b ffe i g. A i h ee
    ffe i g elie ed. Th ea e a i e e i e e eadi e hel
    elie e ha ffe i g. While he e i m ch g i g i he ld, I
    h e hi alk ha hel ed ig i e a li le bi f a i e e i e e i
    all f da . Tha k e m ch.
    STEVE BATY: Tha a de f l Tim. Tha k e m ch. We a e igh
    ime f Tim' alk. The e a c le f e i Tim i he Q a d A
    migh like ake a c ack a e di g if ha e me ime. Tha
    ld be a ecia ed. Tha k . Tha a de f l.
    J i i g me f he la alk i hi hi d e i f he da ,
    bef e e ha e a af e ea b eak, i Ta l Black. Taile i g i g
    be alki g ab bec mi g a cha ge age , a cha ge a d
    i a i . A d h ha ela e k a d ha e d . J
    ai i g Ta l j i . Sh ld be a m me . Hi Ta l .
    TAYLOR BLACK: Hell .
    STEVE BATY: Tha k . Welc me.
    TAYLOR BLACK: Tha k m ch. I h e e e e i ha i g a g ea
    ime fa . Oh, m G d, ma g ea alk da .
    STEVE BATY: I deed.
    TAYLOR BLACK: A e me. I ill g ahead a d ha e m c ee e
    ca ge a ed.

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