Content as a service

Transcript

1. Content as service Matt Fenwick
2. Love is... @MattmFenwick With apologies to Lakoff and Johnson
3. The STUFF we put in THINGS Content is... @MattmFenwick
4. The stuff... @MattmFenwick … we put in things
5. 1. Content = commodity 2. Content ≠ design This means... @MattmFenwick
6. 1. Content = commodity 2. Content ≠ design Strong feedback loops and easy boundaries We think this way because... @MattmFenwick
7. 1. Content = commodity 2. Content ≠ design Designs that degrade The result is... @MattmFenwick
8. Designs that degrade The result... @MattmFenwick
9. Content supports an INFORMATION EXPERIENCE Designed with a PURPOSE Delivered over a SERIES OF INTERACTIONS. Content as service @MattmFenwick
10. 1. Design better feedback loops for content work 2. Design with content 3. Design systems that deliver better content 4. Leave them with value How we might... @MattmFenwick
11. Twitter @MattmFenwick LinkedIN mattmfenwick Web truenorthcontent.com.au TA! @MattmFenwick