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August 30, 2019
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August 30, 2019
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Transcript

  1. Content as service Matt Fenwick

  2. Love is... @MattmFenwick With apologies to Lakoff and Johnson

  3. The STUFF we put in THINGS Content is... @MattmFenwick

  4. The stuff... @MattmFenwick … we put in things

  5. 1. Content = commodity 2. Content ≠ design This means...

    @MattmFenwick

  6. 1. Content = commodity 2. Content ≠ design Strong feedback

    loops and easy boundaries We think this way because... @MattmFenwick

  7. 1. Content = commodity 2. Content ≠ design Designs that

    degrade The result is... @MattmFenwick

  8. Designs that degrade The result... @MattmFenwick

  9. Content supports an INFORMATION EXPERIENCE Designed with a PURPOSE Delivered

    over a SERIES OF INTERACTIONS. Content as service @MattmFenwick

  10. 1. Design better feedback loops for content work 2. Design

    with content 3. Design systems that deliver better content 4. Leave them with value How we might... @MattmFenwick

  11. Twitter @MattmFenwick LinkedIN mattmfenwick Web truenorthcontent.com.au TA! @MattmFenwick