From Strategy to Purpose, Together

From Strategy to Purpose, Together

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UXAustralia

May 14, 2020
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  1. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a De Leade T da , 14 Ma 2020 Ca i ned b : Rebekah G le i ch & Ke ie C ke
  2. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 3 e le. T ffe hel meb d el e i n l k a hem a being eak c e. I ' being - ackn ledging he fac ha , ac all , e ill ge h gh hi nge if e ge h gh i ge he . S , I an emembe , and if ha ' he nl hing ha ake a a f m me da , I ld be lea ed. B he idea i im l ha e need ge h gh hi c i i , a a cie , a a c mm ni , ge he . Tha i he be a ha e can ge h gh i . And, h ef ll e ill c me he he ide f hi and eme ge i h a nge en e, n nl f c llec i e in e e , b al a nge en e f he e e an be a a cie and he e e an ee el e head in he f e. Al igh ! En gh f m me. Le hea f m nde f l e en e . O fi e en e da j in f m F l f, a eni UX de igne a F l f and a de igne a Gene al A embl . Z e ill alk ab da F m S a eg P e, he i le f he alk. Z e, e lea ed ha e i h he e da and I'll hand e , hank e m ch. ZOE GUIRAUDON CALLEJA: Thank , S e e. Ve ha be he e. S , can c nfi m, S e e, can ee m c een? STEVE BATY: Ye . ZOE GUIRAUDON CALLEJA: Ama ing. Le me en he cha beca e I'll need ha . S , hell , e e ne. And hank , S e e, f hi in . And hank UX A alia f being e n i e in he e ing ime , i ha been a lea e gani e hi i h . S , hell , again. A S e e aid, m name i Z e. I'm a eni UX de igne a F l f and de igne a GA. And da I an alk ab change. And i ' i e ical. S , bef e e a , I ld l e f ickl an e in cha , h did c m an c e i h COVID-19? Did i n c e e ell? Wa i
  3. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 4 gh b hink he handled i OK? O ac all , he did i e g d? S , le me kn in cha and e'll g back hi . I'm a king , beca e i i linked change. And I an alk ab change beca e i ' ha ening all a nd and e en if i ' nc mf able and ainf l i ' ine i able. T da , h mani i facing g ea e challenge han e e a a gl bal cale and gani a i n a e l l aking he mea e f he nece a hif . If lane deca , ma e inc i n ma n be c nc e e en gh f me e le b n - ne can ign e he andemic e a e facing. A n mbe f c m an ha e d ama ic hif e i . UX, A alia, had m e hei en i e c nfe ence nline. I an h ha he e i a a b ilding hi ca aci ada in gani a i n f m he beginning. OK, le ' l k a ha ' e a ing in cha . Well, ha ' g d. A l f ac all did i e g d. And - hich i ea ing. Beca e e' e all he e alk ab leade hi and h be be e leade . I mean ha ' e in an gani a i n ha enc aged ha and enc aged he abili eac and he abili ada . S , le ' ee h e can im ac ha change f he . The alk i called F m S a eg T P e T ge he . Le me define ha I mean b he e e m . When I a a eg , he lan gani a i n d , a e l a ge , fi e- ea lan , c mmi i ne and me ic ba ed n a ingle in in ime. We need hinking and acce ha hi m del d e n' fi he e e -changing ld e li e in. P e i ab all ing c m an ha e a l e f c , a ng di ec i n held l el . The abili en e and ada in ead lan and fail eac . And ge he , i i ab gi ing back he e he ide gani a i n, edi ib e e n ibili ie and define acc n abili inc ea ed al e and . S , da , I ill in d ce b k ha ha e f ndl im ac ed m a f hinking ab leade hi and he ld e li e in and I ill hen h h he e c nce a e a lied a cale b c m anie and e'll hen
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 5 e ie me e familia c nce all and en e ha e can e im ac gani a i n f m m . OK. S , he fi b k i called Rein en ing O gani a i n . And i ' b F ede ic Lal . In hi b k, he e lained ha h mani i i a a h e h ld. A ne f m f gani a i n i eme ging. And an h l gical e ea ch gge hi i a na al e in a ce ha began m e han 100,000 ea ag . Acc ding hi ie , he e ha e been a lea fi e di inc gani a i nal a adigm in h man hi . The fi ne i called ed gani a i n. I ' ibal, i main ain e h gh fea and cha . Think f ee gang , mafia, me cena a mie . I i im l i e and i and eda , e le. The blem i can' lan l ng- e m hi ne. Beca e a n a he leade h an ign f eakne he he i e laced b a nge ne. The ec nd ne i called ambe gani a i n. And i ' a h i a ian. I e l ed a nd ec i c l, f mal le and hie a ch . I a a h ge lea f h mani beca e e gained elf-di ci line and ce e f m hi . B e lacked he abili inn a e. If hink in da ' e m, hi hie a chical ce i i ible in la ge b ea c a ic en e i e , man g e nmen agencie and m mili a and ed ca i n gani a i n . B in ambe gani a i n , hinking and e ec i n a e ic l e a a ed and e le a he b m m be in c ed hich d e n' k in da ' ld. Ne ne i he ange m del. I eme ged i h he ind ial e l i n and he F ench enligh enmen m emen and i ill ele an da , e m ch . I i a k- ien a ed. P fi and g h f c ed. S , he g al f he gani a i n i ge ahead and cceed in ciall acce able a . The be - e need be he be and be la he ca d e a e deal . Thi i a g abl he ed minan e ec i e f m leade in b ine and li ic da and idel a lied n m l i na i nal . Wi h hi , e gained inn a i n, acc n abili and
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 6 me i c ac . B he enc aged h e m hinking, c a e g eed, e c n m i n and a eckle e f he lane ' e ce and ec em. T da e al ha e g een gani a i n . I came i h he age f inf ma i n, f m hi b n agile, lean and en hinking. Thi m del i in e ing n gani a i nal c l e, al e , c aching, men ing and eam k. I i ba ed n a m i a i nal managemen le. Wi h hi e l i n e gain al e d i en c l e, em e men and akeh lde al e he e e e ne' ice h ld be hea d and e ec ed. Which nd g d, b ac all in ac ice hing l d n. Unf na el , em e men and egali a ian managemen a e ha d ain, a I'm e kn . Eff make e e ne e al f en lead hidden e ggle , d minan ac h c he em and gani a i nal g idl ck. S , he eali f da ' cce f l gani a i n a e ha he iking a balance be een g een and ange. The ne a adigm, he ne e a e ing head a d i he eal gani a i n. I ' elf- gani ing and ada i e. Think f a li ing gani m. The e gani a i n li en and ada he ld in ead f ing lan ha he hink i g ing ha en in he ne fi e ea and hen ing make he eal ld e en fi hei lan. T gi e a c nc e e e am le, h m ch f a ed a jec ha a f ndamen all he ng hing d a he ime, b had ca n beca e ha a lanned nine m n h ag and he b dge had been all ca ed? Tha ' ha e' e ing figh . We h i e a d elf-managemen , h lene and e l i na e, b le me e lain ha I mean b hi . S , elf-managemen i a em ba ed n ee ela i n hi . We e c e and ac ice he e e le ha e high a n m in hei d main and acc n able f dealing i h he . C n l and elf-c ec i n i embedded in he em and n l nge e i e a leade a he f e e hing, a all ime . Wh lene i ab h ing
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 7 f ll elf a k. Teal gani a i n in i e e le being hem el e beca e he ec gni e i b ing an added al e he c m an and c ea e an en i nmen he e e le feel f ee e e i n hem el e and b ing ene g , a i n and c ea i i a k. E l i na e mean eal gani a i n ba e hei a eg n ha he en e f he ld, ha he hink he ld i a king f m hem. The en e and e nd e lace he machine f lan , b dge , a ge and incen i e. And a ad icall a e'll ee la e , b f c ing le n he b m line, he gene a e financial e ce ha ace h e f c m e i . S , each m del enable he ne ne. Remembe ha I'm n a ing ha an de el men i be e han he he . The e i n i m e he he ha le el f de el men i a g d fi f he a k a hand, hich m del d e need f he a k a hand? And he challenge e' e facing da a e m e and m e c m le and e e changing. S , e need an gani a i n e ha can ada da ' i e. S , le me kn in he cha ha e f m del i gani a i n? I i ed minan l ed, ambe , ange, g een a e ne f he l ck ne and hink ha e a eal gani a i n? Yeah! G een, ange, ange, ange. S , I'm - I hink ha m f - ange ma e ading a eal, e , e ha e a fe f h e. The maj i , ange i ha e ha e da . We ha e a c l e and hing a d g een b in de ge hing d ne e kind f e he ange m del. B m e nal ini n i ha he e i an he a and he e i m e efficien a . I i j a bi ha de in lace. I ill be in e e ing alk la e , me f a he ill ha e an ambe m del and ee h hi i king n . The ec nd b k ha I an alk ab i The Infini e Game b Sim n Sinek. He de c ibe he blem e' e facing da in hi ne b k i h he c nce f fini e e infini e. A fini e gain ha a fini h line. An infini e game ha n fini h line. Think f a game f f ball. I ' fini e beca e i
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 8 ha le e all kn , a e ime, and a defined n mbe f la e . We kn ha he g al i and h in. N , hink f hing like ma iage, life, e en b ine a he gl bal en e f b ine . The e a e infini e game . N ne e n ha a defini e e f ni e al le f he e hing . The a e b ad and e e changing. The fini h line kee n m ing. Fini e men ali i ab bea ing c m e i i n, being n mbe ne a all c n . I ' h - e m mind e . And le ' and hink. I n' he eal bjec i e la c m e i i n? If e fail ec gni e ha e a e, indeed, all in an infini e game, e end b n ene g and e ce each an e e m ing fini h line and in he ce e damage , e damage e ce , c llab a i n, and e h inn a i n. The gani a i n ill e en all ggle and decline. O gani a i n need ec gni e inning a all c and g h f g h d e n ge bjec i e. I d e n mean ha fini e i bad and infini e i g d b da e need ec gni e e li e in an infini e game filled i h fini e c m nen ha e e he bigge e. T gi e an e am le, a fligh a endan . Y an hem be f c ing n he fini e game, hich i ge ing afel he de ina i n, b me a f hei mind need be f c ing n he infini e gain, hich i making a ec ing, l al c me . I make b ine en e. An a , he e a e fi e le la he infini e game. A j ca e, c age leade hi , ing eam , a h i al and a fle ible la b k. Le ' l k a h e. A j ca e. Wh d e i a an gani a i n? N h ind e i b h d e i a an gani a i n? Wha i he j ca e ha make e le a in c m an , e en if he ha e a be e ffe me he e el e? A i i n f he f e ha d e n e e i b ill c mmi e e hing ha e i e a d i . Wha d and f ? Wha a e al e ? Thi i like he e l i na e ha F ede ic Lal i alking ab in he
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 9 eal gani a i n. Sec nd, c age leade hi . We need leade h ill ac ifice he h e m ad ance in he l ng e m. C age i a ing n he m ne beca e i i c ming f m a di ce, leade hi ha de e a el belie e in he ca e. An he hing ha Sim n Sinek alk ab i me ne need be e n ible f ha ca e. N e n ible f he h le c me, b f ee ing he hi . He alk ab he c nce f a CEO. If hink ab i , ha a e he e n ibili ie f a CEO? We kn ha CFO i finance, CTO i echn l g . Wha i e ec i e mean? Wha ab chief i i n ffice ? The g a dian f hi i i n, he e n e n ible f leade hi ad ance he e. B an he c nce ha e need emembe i n c nf e ank and leade hi . Rank gi e a h i , b i d e mean leade hi . Leade hi can c me f m an le el f he b ine . T ing eam . S , need f e an en i nmen in hich e le feel afe ai e hei hand and a , "I made a mi ake. I d n' feel alified. I need hel ". And I kn ill n ge in ble f a ing hi . If d n' ha e hi , e le ill fake and hing ill b eak. Pe le ill fea making he igh deci i n and d ing he igh hing. If leade d n en e le e hei n j dgmen , he end c me ill ffe f m i and leade hi ill be e n ible. If em l ee feel afe, all hei ene g i a d he j ca e. I eall an hamme hi in beca e f me i ' ke . If a k an CEO, he ill ell ha hei em l ee a e hei i i ie . B a l f he ime, i ' he ha eh lde fi , c me ec nd and em l ee hi d. When i h ld be em l ee fi , c me ec nd and ha eh lde hi d. Beca e hen ake ca e f em l ee , em l ee ill ake ca e f he c me and he c me ill ake ca e f he ha eh lde . H can e c ea e an en i nmen he e e le ill k a hei be e h can e ge he m f e le? A e ec , I am e ha ha e
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 10 i ne ed he hif in he e f k e d . The e a e m e and m e em l ee iece f k change managemen iece f k and i i d b ing hi mind e clien . The f h ne: A h i al. A i al, n a c m e i . The diffe ence i a i al e eal eakne e in de hel im e. Iden if he e le ha a e he be a me hing in c m an in ind and a i e be a nd hem. I ' n ab bea ing hem b if meb d el e i be e han a me hing, need k ha de a i . The g al i n be N .1 hi ea , he g al i c ea e an gani a i n ha ill la all he he la e . Thi i ab l king l ng e m. M ne i n he g al. I h ld ne e be he g al. B he f el d hing . We d n' n ca b f el. We n ca g me he e. And hen he fif h ne i fle ible la b k, hich i icall he en e f ada f F ede ic Lal . I i he ca aci f f nd a egic hif in de be e ad ance j ca e. Fail e d migh e l in he demi e f gani a i n. He alk ab a fe e inen e am le in he b k b I an alk ab ne. Wha if I ld hen Ne fli a ed hei b c i i n m del, bl ck b e CEO ac all en he b a d ell hem hi i he e he ind a g ing and he h ld f ll . H e e , he b a d ef ed g in b c i i n m del beca e he made m f hei fi e la e fee . S , f an ne ha d e n' kn Bl ckb e , he e e he leade , e eciall N h Ame ica, f ide en al . The e e a ached an e i ing b ine m del and a he did n ee clea l ha a ha ening a nd hem. And he cea ed e i in 2010. O la c m e i i n b f e ing a fle ible la b k. Think ab hi : The ca ind did n in en he Te la. The bli hing ind did n in en Ama n and he m ie ind did n in en Ne fli , he a e ied ab ec ing he c en b ine m del he fail ee he nece i ada . I i
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 11 diffic l la he infini e game. O ec n m i n gea ed a d i b hen ge i igh ha e he abili di beca e f inn a i n, beca e f and c llab a i n, and ddenl abili ada change i ddenl nl cked. Infini e leade hi can ada beca e he ha e an e l i na e. S , le me kn . Wha game i gani a i n la ing? Le me kn in cha ? D hink he a e m e fini e infini e a e he ing be infini e? Which i al g d. Fini e. OK. S e ha e ne infini e. Tha ' g d. And I'm ing be infini e. Tha ' al g d. S me hing e need nde and i he j ne c n . I ' OK if a e a lea ing. I'll alk m e ab ha in a min e. B can ee he imila i ie be een he b k ? And ac all , in ind , in he ech ind de ign ind , h e e an efe i , e alk a l ab hi and i ha ma e iali ed in a ke c nce . Digi al an f ma i n. And bef e ll e e , bea i h me. I like hi defini i n beca e f he ec nd a f he defini i n. I d n' eall ca ab he fi ne ha i elling me ha echn l g ill f ndl change h e e a e. The ec nd a i he im an ne. Digi al an f ma i n, i i al a c l al change ha e i e gani a i n c n in all challenge he a , e e imen , and ge c mf able i h fail e. And ha m hi alk, ba icall . S , a F l f, e call digi al an f ma i n h man an f ma i n beca e he m e ci ing b eak h gh ill n c me f m echn l g b f m claiming back he c nce f h mani , hank echn l g . T c ea e f nd change e need eenginee c m anie , hiche e e f c m an a e n , need l j ne c ea e he e f c m an hink h ld be in he ld f da . If had he ni a f e h, ha ld d ? H can in l e, al , he en i e c m an in hi an f ma i n in de eali e a eal an f ma i n, i h ldn' be
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 12 j a a eg , i h ld bec me a eal e. And a leade , al need le g and ec gni e ha can n d i al ne. Li en and c ea e ni ie in ide gani a i n f in in icall m i a ed e le h he c m an e f a d. We need c af a in gani a i n facili a e elf-managemen and j b c af ing b all ing e le c af hei n j b and ada hei n j b, e all hem e l e and i e he challenge. We need le hem c n ib e he gani a i n mi i n a m ch a hei h le elf can. We ha e man cce ie a F l f f e le c n e ing f m ne de a men an he , i ching aining and had ing g amme beca e he fel he c ld c n ib e be e if he changed hei j b, if he c af ed hei j b a bi diffe en l . And da , hi i a m e e inen han e e . S man j b had be e h gh beca e f hi andemic. An b i e am le i ai e and ai e e . The a e n in cha ge f acking ake a a f deli e ie . Thei j b ha changed, hei e n ibili ie ha e changed. S man j b ill c n in e change beca e f echn l g and h can e hel e le an fe hei kill and c n in e c n ib e? And in de c ea e an en i nmen in hich e e ne c n ib e he gani a i n e need in he b ine in de all f elf-managemen . The h le c m an need be a a e f he c n ain e a e la ing i h. And m im an , e e ne need be a a e f he e l i na e f gani a i n. In he d , he i i n. And I an h me a e me c m anie ha had a ab a hi . The fi ne i B g. In he '90 , he D ch g e nmen a c nce ned ab he inc ea ing le el f ending and efficienc in he heal h em. We can ela e ha . J de Bl k, he gen leman in he ic e, i hi j b in n ing f f a i n. Wi h h ee he f me n e he e a cial en e i e called B g hich in D ch mean "neighb h d
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 13 ca e". Thi h mani e b ea c ac . He i n he e ec i e ffice f B g Nede land. The ha e h ee c m nen , elf-g e ning eam f 10 12 n e iding medical and i e h me-ca e e ice . Thi i ne f he ke inci le . Wh h ld b ea c ac decide if an ini ia i e i h ing n ? In ead, hen a eam f n e ha e an idea he a e enc aged i in hei ec and he d c men i in de ha e he e e ience and he a licable f ame k i h he ide gani a i n. If i ' a g d idea, i ill ead ganicall and if i ead en gh he head ffice ill in i i nali e i . Thi can nl be d ne a cale if ha e an IT em elie ing he n e f admini a i e a k and all he eam elf-manage hei e f mance and c mm nica e effec i el . And ha e egi nal c ache m ing be ac ice and ffe ing ad ice a needed b i h hei n e f mance g al. The k he c aching a ec f a manage and ke i b le he n e ac all manage hei da da . The f ll elf-managed h me-ca e gani a i n in he Ne he land ha g n 14,000 em l ee in 10 ea . And clien a i fac i n i he highe in hei egmen and em l ee a i fac i n i h gh he f. O bia i an he e am le. The a e a chemical c m an ha en h gh ha hei CEO call a "h man-cen ed b ine an f ma i n", he e he hif hei e and i i n eflec he bigge gl bal challenge e a e facing da . And he ha e d ne me hing ma i h hei l g , hich he call an im ac ma k. Thi l g i ac ing a a li ing gani m, hif ing a hei c m an i hif ing. Each ea he add a line ill a e hei g e and hei e. Thi i en ing n nl he en i e c m an b an ne c ming in c n ac i h hem ha he e challenge a he f ef n f hei mind . I mean ha e le a e ead c ea e ei e he ni inn a e hen i e en i elf. A fam c m an l ng e m e h e m i Pa ag nia. Thei
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 14 mi i n a emen i "b ild he be d c , ca e n nnece a ha m, e b ine in i e and im lemen l i n he en i nmen al c i i ". The ' e an e am le f adical ainabili ch ice. And he a e e lici l again he h -a a cie and c n e i i h jec ch a W n Wea he e in eam ial in E e, f 4, fi e eek , ffe f ee cl hing e ai e le in he ee . Thi e f ini ia i e cla he i h he g h-a -all-c m del f m l i na i nal . The clea l emb d e l i na ce . The ake in he N .1 ce e all end f ge - lane . And he a e d ing e e hing he can la he c m e i i n and c ea e al e and e en if i mean ed cing h - e m gain . Addi i nall , he all em l ee c me a hei h le elf and e en i h hei familie k. F e am le, a Pa ag nia' head a e in Calif nia, he c m an ha a child cen e f hei e ch le . Child en' la gh e , cha e , kid i i ing hei a en a he de k e en me ime m he n ing child en in a mee ing a e hing can ee f en in hei head a e . I eall an ed ha e hi diag am i h . Beca e f me, i alk ab in en i nal hi ing. We need be m e in en i nal in he a e hi e e le and e need hi e f an infini e mind e . Like I aid, j d n' ha e d i al ne b need hi e he igh e le hel . Sim n Sinek did me k i h he Na SEAL. And a ked hem h d he ec i and h make he eam? He e i ha he di c e ed. The d e hi g a hic. Y ha e e f mance n he Y and n he X a i . The aid if l k a he lef , a high e f me , l - e n. And he igh , i a high e f me , high . The aid ha he ld al efe , e en a medi m e f me , high , en iall a l e f me high he high e f me l . Beca e he lef c ne e all kn ha e n. In an gani a i n, ha e n i efe ed a he a h le, e c e me F ench, f he c m an . A e n e kn i ic
  14. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 15 b e ha e n fai h f ha e n being le g beca e he b ing m ne he gani a i n. Wha e a e a ing i hei ici i m e de imen al han he e en e he b ing. B he blem e ha e i all he me ic e e da a e gea ed mea e ha lef c ne . The a allel can be made i h Adam G an ' he f he na ci i leade . Leade h ha e he c n ic i n be ecial and he belie e in hei abili c n ib e b ha e h mili and f en end being he gl e f he eam a he hel e e ne el e be be e . And he blem, he f ndamen al blem e ha e da i e ha e n a mea e hei g h, hei c n ib i n. We ha e a l f me ic f e en e, b e d n' ha e a l f me ic f . S , migh ha e eali ed ha n ne f he e c m anie d i all. N ne f hem a e f ll eal gani a i n la f ll b he fi e le f he infini e game b he a e ing and e e imen ing and he abili i he fi e a d change. Thi lead me nicel m e nal ini n, hich i e can nl achie e all f he e g al and inn a i n h gh f e ing a c l e f e e imen a i n. We need enc age ne hi and c ea i i , enable a ha ed i i n, gi e a n m , in de all f hi in in ic m i a i n ha en, i k- aking ha en. Thi ill hel i h c nnec i n and c llab a i n. And all f hi in he c n e f em a h , e en i e hinking and e e imen a i n. S , li en he cience. All he e ea ch i cc ing i elf. I ' all ha ening. We need d i . And al ead kn he f m la, al ead kn elemen ha can a l m in de change ha c l e. De ign hinking, g h mind e and elf-a a ene a e hing e can e in e e da ac ice and e hel gani a i n g ha a h f change. De ign hinking mind e all be a a e f he c n e hich k e in, he c n ain e k i h. Wha i fea ible da ? Wha ha been d ne bef e? Wh i he change g ing ha en? - hen
  15. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 16 i he change g ing ha en? Wh i i g ing affec ? Ge em a h f hem. Unde and h e le migh be af aid f i . Lea n f m fail e. Wha ha been d ne bef e and ha ha n ked. Emb ace ambig i beca e he eali i e d n kn he e he e e imen i g ing end , b ha ' OK. Make i , e i , f ge ab a king e mi i n. T me hing mall and l - e a fi d n' need e mi i n. Y an e i and ge b . And i e a e. A i e a e f m minim m eff , high im ac , 'll hen cale i . A g , 'll ge m e and m e b in. P babl he m im an i imi m, hich i ha d ha e, e eciall in e i d like hi . B c ea e change. Y need be imi ic ab he abili c me i h ne l i n . O imi m i ha i d i ing f a d, and he challenging a f ibili . G h mind e i e emel im an . We need c mba he fi ed mind e men ali ha ell e need la i h he ca d e a e deal . The eali i e a e n j la ing i h he e ce e ha e da . B he ne e ill ha e m . Kn ha i ' ab fea ibili . Wha i n fea ible da c ld be fea ible m a a e l f ac i n. And kn h. Kn he e need hel . Kn he e ha e been. Kn he e ' e heading. In de c ea e change a a g , e need c ea e change a an indi id al, e need elf-a a ene . When I each m c e a GI I a k den fill a elf-a a ene e . When I a k hem e i n like: H d an feel in i m n h , ne ea , 10 ea ? M f hem ha e en a l f m ne and a e e e ed b a an i i nal c e he ell me, "Well, in i m n h I an feel able". S hen e k in e ac i el , OK, ha can e d in de f feel able in i m n h ? B an e ing he e i n a e c ea ing an f ma i n na a i e, a lan f ac i n. Y a e defining e. Y e i "h migh e?" I h ld be ecific
  16. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 17 en gh all acc n abili in c ea i i . Bef e I a , a e i n I ge f en hen I alk ab hi i h can e make e ha ideal and e e imen a el h gh he b ine ? And he la f diff i n and inn a i n i an im an l. When in d ce a d c idea a ma ke , ill al a ha e he inn a , ha a e likel be like-minded e le. Then ld ha e ea l ad e . The e a e he e le h a e illing e e 24 h in f n f he A le e f he la e iPh ne. In c m an , he ' e he e le ha a in c m an beca e he belie e in he c e, e en if he ha e a be e ffe me he e el e. Y need ha e en gh f h e ea l ad e b each he ca e n a d he ea l maj i . Once each h e, he ea l maj i , ' e n a g d a h. The la e maj i ill hen f ll beca e he 'll be in i ed b he ea l maj i , and he lagga d , he e g nl d hing beca e he d n' ha e a ch ice. Y a e he inn a in eam, l k f he amba ad and he 'll be ea l ad e . When ha e en gh amba ad ill ge he i ing in ganicall and 'll be able b each he ca e n and each he ea l maj i and c ea e demand. All need ick- a hi ce i c ea e a ce f and e e imen a i n he e e le ill feel ha he can . All need c ea e change i e le illing . Thi i f m McKen ie a e bli hed la in A il, hi A il. We'll ge h gh hi andemic b m e han e e e need a en e f e. Thi andemic gi e he ni e hink he a , le ' emb ace i . When e ge ha e f f eimagina i n, le ' d i igh . I a nl able gi e an in d c i n in he e c nce and he e a e man m e ca e die ge in i ed f m. If ' e in e e ed, he e a e me e ce I ec mmend a and ha e hi c nce i h gani a i n. I'm n ahead f, I'm n a f nde ,
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 18 I'm n a di ec b ha ' he in . Y d n need be a ha le el ai f ha le el' e mi i n he le el ab e e m mi i n c ea e change. Change i like an elec i n hi andemic, i ill ha en i h i h migh a ell ha en im ac n he c me b h ing . G and d i . Thank f li ening. G d l ck in change an f ma i n. STEVE BATY: Thank m ch, Z e. Tha a nde f l. Thank . We ha e a c le f e i n , if I can j h ne a . ZOE GUIRAUDON CALLEJA: S e. STEVE BATY: Kell Anne a k ha man f ld ag ee ha eal gani a i n a e he a g . And i ' b h im an and challenging. The nde ha a e he ke ba ie e need add e and h d e add e hem in ling f e ? ZOE GUIRAUDON CALLEJA: S , f me, he ke ba ie a e mind e , beca e ha e a e facing da i e le hinking ha - e le a e hinking ha e can' d i . S , if e ca n i h hi idea, "N , i ' ha d, e can' d i ", e'll end like Bl ckb e . We need make e e nde and i i n a ma e - I hink hi andemic i h ing i i n a ma e can e can e n ? We need . S , nce e ha e changed ha mind e , i ' ab c ea ing - i d e n' ha en e nigh and i ' ha d. B i ' d ing a bi f an a di f he c l e and ee h can e enhance and he e d e ha e a lack f ? Beca e i ha gi e e le - hen feel ed a e m e en h ia ic ab e e hing ab k. We e en ee hi in child en. When child en, hen hel child en
  18. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 19 nde and ha he ' e being em e ed b and hem, he ill make be e deci i n . The e a e l ad f e ea ch n hi . I hink ha ' he N .1 hing: Hi e f and f e i hin he b ine and a e e le el. STEVE BATY: Ca l a k a e i n: H d hi e f ? ZOE GUIRAUDON CALLEJA: S , hi i eall ha d. Beca e a e all kn , i ' diffic l kn e ac l if can me ne in a c le f h f in e ie ing. I hink e end - me he e al ng he line e hi ing i h g and e need b eak ha and b ing ha back. T i a h man c nnec i n. And e need feel ha h man c nnec i n. We need all he fac ha e ill fail. B e al need ha e hi mind e f el e . S , i n ab finding like-minded e le. I ' ha ing ha g h mind e hich ill all e en e le ha hink diffe en l . We can enable e e ne feel like hi b ha ing ce e i hin he c m an ha all f e di c i n. STEVE BATY: Tha ' nde f l. Thank . We a e a ime. Thank e m ch, Z e. If c ld... ZOE GUIRAUDON CALLEJA: Thank STEVE BATY: If c ld ha ing c een. The e a e a fe m e e i n in he Q & A ha e ill an fe e in he cha . If can ake a fe min e an an e me f h e, ha ld be l el . Thank e m ch f ha , ha a nde f l.