Jess Berentson Shaw - Narratives for change: How effective stories help us build new systems

Cf9808b306096a913709da756edeb665?s=47 UXAustralia
August 27, 2020
Design
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Jess Berentson Shaw - Narratives for change: How effective stories help us build new systems

Cf9808b306096a913709da756edeb665?s=128

UXAustralia

August 27, 2020
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Transcript

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  5. Image source: https://www.toti.co.nz/the-toti-story/who-we-are

  6. ā ā ā

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  15. …

  16. … …

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  21. …

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  24. …

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  40. • • •

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  47. Source: Toby Morris, the Spinoff.co.nz.

  48. Facts won’t replace an existing story.

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