Making sense of ethics in design: a discussion

Transcript

1. Vanessa Marino, Carnival, 2016
2. Bonnie Monteleone, ”Plastic Ocean," 2015
3. N.A, ”Asbestos and removal," 2019 Brayton Law, ”Asbestos ad," N.A
4. Unknown, ”DDT spraying on a beach," 1950
5. Design today
6. Frictionless Efficient Optimised Personalised Reliable Convenient Engaging good UX
7. hierarchy of “good”
8. Virtuous Sustainable Meaningful Truthful Respectful Healthy Responsible “good” UX
9. ? ¶ Now that’s a customer journey…
10. Lily Padula, ”Brain," 2016 – brightthemag.com
11. NEO-CORTEX Vision, touch, smell, etc. LIMBIC SYSTEM Memory, behaviours, feelings, emotions HIPPOCAMPUS REPTILIAN Fight or flight, instinct Lily Padula, ”Brain," 2016 – brightthemag.com
12. Non-Linear Linear complex choice options direct simple quick Richard Byrne, ”Maze," 2018 – freetech4teachers.com Unknown, ”Cretan Labyrinth," 2019 – commons.Wikimedia.com Unknown, ”Spiral," 2019 – google.com
13. Non-Linear smarter Linear simple Mark Groening, ”The Simpsons," 1988 - Giphy Unknown, ”Traffic," - Giphy
14. Linear simple Mark Groening, ”The Simpsons," 1988 - Giphy
15. Linear Make it quick ergodic literature /əːˈɡɒdɪk/ Espen J Aarseth “In ergodic literature, nontrivial effort is required to allow the reader to traverse the text” - Aarseth o r i g i n G re e k – e r g o n ( w o r k ) + h o d o s ( w a y / p a t h ) Mark Z. Danielewski, ”House of Leaves," 2000 - Goodreads
16. Are we putting deliberate break or friction points in our designs to ‘pull users out’ of a mindlessly seamless experience?
17. Asking Deloitte’s national UX team what work they want to do. March 2019 What meaningful means…
18. The ethics of things “We are fundamentally technologically mediated beings.” –Peter-Paul Verbeek
19. –Netflix CEO, Reed Hastings “You get a show or a movie you’re really dying to watch, and you end up staying up late at night, so we actually compete with sleep… And we’re winning!”
21. Desirability What people want Viability What is sustainable Feasibility What is possible What people need What is responsible What is moral Ethics In Design What’s good?
22. How do we make what people need ? Make user stories more about users with a ‘needs architecture.’ More value = Less churn NEEDS inform EPICS (What pre-existing problem does it solve?) (What will users do to solve it?) (How will they do those things?) GOALS inform FEATURES TASKS inform STORIES
23. How do we be more responsible ? Re-define success. Track and report on social outcomes. Happy people = More loyalty BUSINESS OUTCOME More engaged customers SOCIAL OUTCOME Customer Engagement Less stressed people Active ‘budgeting’ users % customers logging in each month Customer wellbeing On track budgets % people with spare cash each month
24. How do we know what is moral? Moralise the technology. Understand its influence on users. Give it a ‘good shape.’ Decisive Coercive Seductive Persuasive Strong Weak Apparent Hidden More integrity = More trust Peter-Paul Verbeek, "Moralizing Technology and the ethics of things," TEDxTwenteU
25. Image: Netflix, "Black MIrror," promotional image
26. How do we overcome the crisis of imagination and render the world otherwise?
27. What stories shape technology, what technologies shape worlds??
28. Blade Runner, film still 1982 Black Panther, film still 2018 Image source: https://imgur.com/gallery/ICYaAZU
29. • Alternative time scales • Drivers of change • Everyday life complexity • Critical becoming’s • Sociotechnical transitions How we future. • Power over • Power with • Power to • Power within • Characters • Plots • Emotions • Interactions • Conflicts • Context • Boundaries • Rules • Possibilities Future scenarios Explore Expressions of power Unknown possibilities *Adapted from the Power Cube *Cone of possibilities (Histories and futures) *Adapted from a 2x2 scenario matrix
30. What this can look and feel like AUTOMATED CONTROL WARS BY BECOMING // 2018 - ONGOING image source: https://www.flickr.com/photos/theinfluencers/albums/72157675164580368
31. Stewart Brand, The Clock of the Long Now, 1999
32. “The exercise of imagination is dangerous to those who profit from the way things are because it has the power to show that the way things are is not permanent, not universal, not necessary.” Ursula K. Le Guin Image: New York Times, The Subversive Imagination of Ursula K. Le Guin, 2018
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