UX14 - IndusInd My Account My Number (Mustafa Bagasrawala)

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October 10, 2014

UX14 - IndusInd My Account My Number (Mustafa Bagasrawala)

IndusInd Bank is launching a facility for new customers through which they can open a Savings account online.

This involves an online form completion process wherein the user has to provide basic details, customize the account number and debit card, customize his account, choose the branch, upload the document and fund the account.

IndusInd wants to be a benchmark in this domain of the only provider who allows the customer to select their own account number and account type

Context: IndusInd wants to build a unique brand proposition by not only allowing the user to open the account online but also allowing them to personalize the whole experience



October 10, 2014