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UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

uxindia
October 10, 2014

UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

Using a case study I will illustrate how UX designers have to work as private detectives to find out
what the real problem is amid contradicting requirements and greediness, to uphold the interests of the
end users. They have to piece together clues and find out what the real problem is. The case study
is of a fully touch screen vending machine from Barilla Inc ( which is the biggest italian food manufacturer in the world)

uxindia

October 10, 2014
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  1. the UX designer
    as a private detective*

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  2. • I dont like to put stuff that I will speak on my slides , rather my slides
    are supplements to what I speak about.
    • I will takes excerpts from a book (detective thriller) and explain how
    that applies to in the ux design or in general the design industry.
    • There will be appropriate amount of humour sprinkled in and about
    • but the facts that i will present are from my thesis and verifiable by
    barilla.
    Not part of
    the deck

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  3. On Shadowing

    The expert detective's pursuit will go
    unnoticed, but not because he is unremarkable.
    Rather, like the suspect’s shadow, he will
    appear as though he is meant to be there.

    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”

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  4. 44
    people 

    walked in
    12
    people 

    interacted
    00
    purchases"
    made
    2 hours

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  5. On Evidence

    !
    “Objects have memory, too. The doorknob remembers

    who turned it, the telephone who answered it. The gun

    remembers when it was last fired, and by whom. It is for

    the detective to learn the language of these things, so that

    he might hear them when they have something to say.”

    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”

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  9. On Corpses

    !
    “Many cases begin with one, this can be disconcerting,

    but at least you know where you stand. Worse is the corpse

    that appears partway into your investigation, complicating

    everything. Best to proceed, therefore, with the vigilance

    of one who assumes that a corpse is always around the next

    corner. That way it is less likely to be your own.”

    !
    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”

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  10. old design my design

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  11. new communication

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  12. On Suspects

    !
    “They will present themselves to you first as victims, as

    allies, as eyewitnesses. Nothing should be more suspicious

    to the detective than the cry for help, the helping

    hand, or the helpless onlooker. Only if someone

    has behaved suspiciously should you allow

    for the possibility of his innocence.”

    !
    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”

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  13. On Nemesis

    !
    “There is no better way to understand your own

    motives and dispositions than by finding

    someone to act as your opposite.”

    !
    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”

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  15. View Slide