UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

Using a case study I will illustrate how UX designers have to work as private detectives to find out
what the real problem is amid contradicting requirements and greediness, to uphold the interests of the
end users. They have to piece together clues and find out what the real problem is. The case study
is of a fully touch screen vending machine from Barilla Inc ( which is the biggest italian food manufacturer in the world)

Transcript

1. the UX designer
   as a private detective*
   

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2. • I dont like to put stuff that I will speak on my slides , rather my slides
   are supplements to what I speak about.
   • I will takes excerpts from a book (detective thriller) and explain how
   that applies to in the ux design or in general the design industry.
   • There will be appropriate amount of humour sprinkled in and about
   • but the facts that i will present are from my thesis and verifiable by
   barilla.
   Not part of
   the deck
   

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3. On Shadowing

   The expert detective's pursuit will go
   unnoticed, but not because he is unremarkable.
   Rather, like the suspect’s shadow, he will
   appear as though he is meant to be there.
   
   !
   Excerpt From: Jedediah Berry. “The Manual of Detection.”
   

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4. 44
   people 

   walked in
   12
   people 

   interacted
   00
   purchases"
   made
   2 hours
   

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5. On Evidence
   
   !
   “Objects have memory, too. The doorknob remembers
   
   who turned it, the telephone who answered it. The gun
   
   remembers when it was last fired, and by whom. It is for
   
   the detective to learn the language of these things, so that
   
   he might hear them when they have something to say.”
   
   !
   Excerpt From: Jedediah Berry. “The Manual of Detection.”
   

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9. On Corpses
   
   !
   “Many cases begin with one, this can be disconcerting,
   
   but at least you know where you stand. Worse is the corpse
   
   that appears partway into your investigation, complicating
   
   everything. Best to proceed, therefore, with the vigilance
   
   of one who assumes that a corpse is always around the next
   
   corner. That way it is less likely to be your own.”
   
   !
   !
   Excerpt From: Jedediah Berry. “The Manual of Detection.”
   

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10. old design my design
    

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11. new communication
    

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12. On Suspects
    
    !
    “They will present themselves to you first as victims, as
    
    allies, as eyewitnesses. Nothing should be more suspicious
    
    to the detective than the cry for help, the helping
    
    hand, or the helpless onlooker. Only if someone
    
    has behaved suspiciously should you allow
    
    for the possibility of his innocence.”
    
    !
    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”
    

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13. On Nemesis
    
    !
    “There is no better way to understand your own
    
    motives and dispositions than by finding
    
    someone to act as your opposite.”
    
    !
    !
    Excerpt From: Jedediah Berry. “The Manual of Detection.”
    

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