UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

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October 10, 2014

UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

Using a case study I will illustrate how UX designers have to work as private detectives to find out
what the real problem is amid contradicting requirements and greediness, to uphold the interests of the
end users. They have to piece together clues and find out what the real problem is. The case study
is of a fully touch screen vending machine from Barilla Inc ( which is the biggest italian food manufacturer in the world)

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uxindia

October 10, 2014
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