UX14 - UX Designer As A Private Detective ?? (Apurv Ray)

Using a case study I will illustrate how UX designers have to work as private detectives to find out
what the real problem is amid contradicting requirements and greediness, to uphold the interests of the
end users. They have to piece together clues and find out what the real problem is. The case study
is of a fully touch screen vending machine from Barilla Inc ( which is the biggest italian food manufacturer in the world)

Transcript

1. the UX designer as a private detective*
2. • I dont like to put stuff that I will speak on my slides , rather my slides are supplements to what I speak about. • I will takes excerpts from a book (detective thriller) and explain how that applies to in the ux design or in general the design industry. • There will be appropriate amount of humour sprinkled in and about • but the facts that i will present are from my thesis and verifiable by barilla. Not part of the deck
3. On Shadowing
 The expert detective's pursuit will go unnoticed, but not because he is unremarkable. Rather, like the suspect’s shadow, he will appear as though he is meant to be there. ! Excerpt From: Jedediah Berry. “The Manual of Detection.”
4. 44 people 
 walked in 12 people 
 interacted 00 purchases" made 2 hours
5. On Evidence ! “Objects have memory, too. The doorknob remembers who turned it, the telephone who answered it. The gun remembers when it was last fired, and by whom. It is for the detective to learn the language of these things, so that he might hear them when they have something to say.” ! Excerpt From: Jedediah Berry. “The Manual of Detection.”
9. On Corpses ! “Many cases begin with one, this can be disconcerting, but at least you know where you stand. Worse is the corpse that appears partway into your investigation, complicating everything. Best to proceed, therefore, with the vigilance of one who assumes that a corpse is always around the next corner. That way it is less likely to be your own.” ! ! Excerpt From: Jedediah Berry. “The Manual of Detection.”
10. old design my design
11. new communication
12. On Suspects ! “They will present themselves to you first as victims, as allies, as eyewitnesses. Nothing should be more suspicious to the detective than the cry for help, the helping hand, or the helpless onlooker. Only if someone has behaved suspiciously should you allow for the possibility of his innocence.” ! ! Excerpt From: Jedediah Berry. “The Manual of Detection.”
13. On Nemesis ! “There is no better way to understand your own motives and dispositions than by finding someone to act as your opposite.” ! ! Excerpt From: Jedediah Berry. “The Manual of Detection.”