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UXINDIA15- The Future of UX Design: Do we need a different framework? (Girish Prabhu) by uxindia

uxindia
October 31, 2015

UXINDIA15- The Future of UX Design: Do we need a different framework? (Girish Prabhu) by uxindia

India is in a constant mode of transition. In many areas it feels like a developed market, in some it has leap-frogged, whereas in many other areas is still emerging. The trends of comprehensive wireless network, cloud and big data analytics, social computing, and Internet of Things (Sensors + processors + networking) are likely to change how people in India will lead their lives. It is hard to predict where the next 15 years will take India. With the current growth trajectories, around 291 million people will be out of poverty and the middle class will rise by 10 times to around 500 million between now and 2025.

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October 31, 2015
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  1. © 2011 S.Labs | For internal circulation only, not to be published

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  2. © 2011 S.Labs | For internal circulation only, not to be published
    Designing for the Future:
    Do we need different
    frameworks, methods ?
    Dr. Girish Prabhu, Ph.D.
    Director – Srishti Labs
    Dean – School of Design, Business and Technology
    @ Srishti Institute, Bangalore

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  3. History of UX
    Source: The brief history of User Experience Design presented in UXPin - The UX Design Platform (http://uxpin.com

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  4. User Experience Design
    User Experience (UX) involves a person's emotions
    and attitudes about using a particular product,
    system or service.
    Aspects covered:
    • practical
    • experiential
    • affective
    • meaningful
    • valuable
    • utility, ease of use and efficiency

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  5. Current UXD Frameworks
    Create efficient, fast and desirable experiences for
    users of products and services.
    But in doing so, it ignores the significant role it should
    play in acting as a change agent and an
    ‘early warning system’ that is truly centered on
    human values and the mattering of people instead of, as
    it does today, greatly contribute to the current
    consumerist society by crafting experiences that just
    help sell products and services.

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  6. Effect: Individualistic Consumerism
    Source: debt and (not much) deleveraging - McKinsey & Company, February 2015

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  7. Effect: Individualistic Consumerism
    Source: debt and (not much) deleveraging - McKinsey & Company, February 2015

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  8. Effect: Individualistic Consumerism
    Source: http://www.livescience.com/41966-tracking-world-e-waste.html

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  9. Individualistic Consumerism
    Source: http://www.forbes.com/sites/niallmccarthy/2015/04/20/which-country-is-on-top-of-
    the-worlds-electronic-waste-mountain-infographic/, April 2015

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  10. In our own backyard..
    10 https://www.pinterest.com/pin/338966309423751277/

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  11. Some changes: Millennials ?
    Source: http://www.goldmansachs.com/our-thinking/pages/millennials/

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  12. New Behaviors
    Source: http://www.goldmansachs.com/our-thinking/pages/millennials/

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  13.  Dealing with transition can produce fear, resistance,
    and anxiety. As a result, many organizations are retreating
    from the future. Speaking about urban planning, for
    example, Isserman (1986) writes that,
    “We have lost sight of the future… creating increasingly
    feeble, myopic, degenerate frameworks that are more
    likely to react to yesterday’s events than to prepare the
    way from here to the future.”
     The effects are habitual blind spots in many modern
    organizations, making it difficult to discuss or even think
    about issues of critical change.
    Dealing with Transitions
    13

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  14. Need To Reframe User Experience
    Design with an understanding of social problems,
    marginalized users and future consequences
    UX design solutions that focus on human values and a
    better present and future for all, in addition to the
    commercial success of the solutions.

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  15. Maslow’s needs pyramid

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  16. "DTH connectivity has grown in rural areas from 6% to 29% while terrestrial connectivity
    has dropped from 64% to 27% in seven years between 2006-2007 and 2012-2013.
    Source: http://timesofindia.indiatimes.com/india/More-DTH-dishes-sprouting-across-rural-India-than-antennas/articleshow/47195697.cms, May 8, 2015
    Maslow’s needs pyramid - flawed
    The report points out that despite digitization and the access to over 80 channels, low
    income viewers have an unmet demand seeking programming connected
    to career advice, employment news and skill development.

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  17. 17
    Failure of Nano

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  18. Designing for Bigger Impact

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  19. Manfred Max-Neef Needs Framework
    Source: http://www.peakoilblues.org/blog/2011/03/02/beyond-maslows-hierarchy-of-needs/
    (Relax)
    (Survive)
    (Choose)
    (Love)
    (Belong)
    (Protect)
    (Understand)
    (Create)
    (Stand Up)
    (spiritual
    existence)

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  20. Transition Design Framework

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  21. Motivational UX Framework

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  22. Responsible Research and Innovation (EU)
     inclusive approach to ensure that societal actors work together
    during the whole research and innovation process.
     aims to better align both the process and outcomes, with the
    values, needs, and expectations of society.
     fosters the creativity and innovativeness of societies to tackle
    the grand societal challenges that lie before them, while at the
    same time pro-actively addressing potential side-effects.
    Source: Horizon 2020 – EU Program

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  23. Fluid Process
    Evolve
    Iteratively redefining and redesigning the concepts
    based on feedback from the users and relevant
    stakeholders
    Explore
    Understanding what exists today, what has driven the “present” & will
    drive the future, and what the stakeholders envision.
    Creation of boundaries within which the solution will be thought of,
    conceived and formulated.
    Define
    Identifying opportunities in line with the goals and
    capabilities of the organization and the market and
    ecosystem needs and limitations. Opportunities are based
    on:
     Vision, business and capability
     Positioning of the competitors
     Opportunities within the market
    Conceive
    Formulation of ideas and
    developing them into proof of
    concepts

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  24. Engineering
    (Feasibility)
    Business
    (Viability)
    Informed but distanced approach
    Engineering
    (Feasibility)
    Business
    (Viability)
    Usage
    & Design
    (Desirability Meaning)

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  25. Efforts at Srishti

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  26. Designing for the future: Elements of the Framework &
    Methodology

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  27. Interested in collaborating?
    Write to us:
    Girish Prabhu
    [email protected]
    Apala Chavan
    [email protected]

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  28. Thank You!
    Srishti Labs, Srishti Institute
    School of Design, Business and Technology
    P.O. Box No. 6430, Yelahanka New Town,
    Doddabalapur Road, (Opp. Wheel & Axle Plant)
    Bangalore 560106 INDIA
    Phone: 91.80.40447000 / 40446964 / 65 / 66
    Fax: 91.80.28560950
    Email: [email protected]
    Web: labs.srishti.ac.in
    © 2011 S.Labs

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