UXINDIA15- The Future of UX Design: Do we need a different framework? (Girish Prabhu) by uxindia

India is in a constant mode of transition. In many areas it feels like a developed market, in some it has leap-frogged, whereas in many other areas is still emerging. The trends of comprehensive wireless network, cloud and big data analytics, social computing, and Internet of Things (Sensors + processors + networking) are likely to change how people in India will lead their lives. It is hard to predict where the next 15 years will take India. With the current growth trajectories, around 291 million people will be out of poverty and the middle class will rise by 10 times to around 500 million between now and 2025.

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1. © 2011 S.Labs | For internal circulation only, not to be published
2. © 2011 S.Labs | For internal circulation only, not to be published Designing for the Future: Do we need different frameworks, methods ? Dr. Girish Prabhu, Ph.D. Director – Srishti Labs Dean – School of Design, Business and Technology @ Srishti Institute, Bangalore
3. History of UX Source: The brief history of User Experience Design presented in UXPin - The UX Design Platform (http://uxpin.com
4. User Experience Design User Experience (UX) involves a person's emotions and attitudes about using a particular product, system or service. Aspects covered: • practical • experiential • affective • meaningful • valuable • utility, ease of use and efficiency
5. Current UXD Frameworks Create efficient, fast and desirable experiences for users of products and services. But in doing so, it ignores the significant role it should play in acting as a change agent and an ‘early warning system’ that is truly centered on human values and the mattering of people instead of, as it does today, greatly contribute to the current consumerist society by crafting experiences that just help sell products and services.
6. Effect: Individualistic Consumerism Source: debt and (not much) deleveraging - McKinsey & Company, February 2015
7. Effect: Individualistic Consumerism Source: debt and (not much) deleveraging - McKinsey & Company, February 2015
8. Effect: Individualistic Consumerism Source: http://www.livescience.com/41966-tracking-world-e-waste.html
9. Individualistic Consumerism Source: http://www.forbes.com/sites/niallmccarthy/2015/04/20/which-country-is-on-top-of- the-worlds-electronic-waste-mountain-infographic/, April 2015
10. In our own backyard.. 10 https://www.pinterest.com/pin/338966309423751277/
11. Some changes: Millennials ? Source: http://www.goldmansachs.com/our-thinking/pages/millennials/
12. New Behaviors Source: http://www.goldmansachs.com/our-thinking/pages/millennials/
13.  Dealing with transition can produce fear, resistance, and anxiety. As a result, many organizations are retreating from the future. Speaking about urban planning, for example, Isserman (1986) writes that, “We have lost sight of the future… creating increasingly feeble, myopic, degenerate frameworks that are more likely to react to yesterday’s events than to prepare the way from here to the future.”  The effects are habitual blind spots in many modern organizations, making it difficult to discuss or even think about issues of critical change. Dealing with Transitions 13
14. Need To Reframe User Experience Design with an understanding of social problems, marginalized users and future consequences UX design solutions that focus on human values and a better present and future for all, in addition to the commercial success of the solutions.
15. Maslow’s needs pyramid
16. "DTH connectivity has grown in rural areas from 6% to 29% while terrestrial connectivity has dropped from 64% to 27% in seven years between 2006-2007 and 2012-2013. Source: http://timesofindia.indiatimes.com/india/More-DTH-dishes-sprouting-across-rural-India-than-antennas/articleshow/47195697.cms, May 8, 2015 Maslow’s needs pyramid - flawed The report points out that despite digitization and the access to over 80 channels, low income viewers have an unmet demand seeking programming connected to career advice, employment news and skill development.
17. 17 Failure of Nano
19. Designing for Bigger Impact
20. Manfred Max-Neef Needs Framework Source: http://www.peakoilblues.org/blog/2011/03/02/beyond-maslows-hierarchy-of-needs/ (Relax) (Survive) (Choose) (Love) (Belong) (Protect) (Understand) (Create) (Stand Up) (spiritual existence)
21. Transition Design Framework
22. Motivational UX Framework
23. Responsible Research and Innovation (EU)  inclusive approach to ensure that societal actors work together during the whole research and innovation process.  aims to better align both the process and outcomes, with the values, needs, and expectations of society.  fosters the creativity and innovativeness of societies to tackle the grand societal challenges that lie before them, while at the same time pro-actively addressing potential side-effects. Source: Horizon 2020 – EU Program
24. Fluid Process Evolve Iteratively redefining and redesigning the concepts based on feedback from the users and relevant stakeholders Explore Understanding what exists today, what has driven the “present” & will drive the future, and what the stakeholders envision. Creation of boundaries within which the solution will be thought of, conceived and formulated. Define Identifying opportunities in line with the goals and capabilities of the organization and the market and ecosystem needs and limitations. Opportunities are based on:  Vision, business and capability  Positioning of the competitors  Opportunities within the market Conceive Formulation of ideas and developing them into proof of concepts
25. Engineering (Feasibility) Business (Viability) Informed but distanced approach Engineering (Feasibility) Business (Viability) Usage & Design (Desirability Meaning)
26. Efforts at Srishti
27. Designing for the future: Elements of the Framework & Methodology
28. Interested in collaborating? Write to us: Girish Prabhu girish@srishti.ac.in Apala Chavan apala@humanfactors.com
29. Thank You! Srishti Labs, Srishti Institute School of Design, Business and Technology P.O. Box No. 6430, Yelahanka New Town, Doddabalapur Road, (Opp. Wheel & Axle Plant) Bangalore 560106 INDIA Phone: 91.80.40447000 / 40446964 / 65 / 66 Fax: 91.80.28560950 Email: labs@srishti.ac.in Web: labs.srishti.ac.in © 2011 S.Labs