Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
UXINDIA18 - Make me stop and think!
Search
uxindia
October 05, 2018
Design
0
61
UXINDIA18 - Make me stop and think!
18 min Ted Talk - Day 2
uxindia
October 05, 2018
Tweet
Share
More Decks by uxindia
See All by uxindia
Designing for social change and awareness narratives with smell
uxindia
1
180
Creating a Culture of User Research
uxindia
0
140
Enough with the evangelism, let’s make a deal!
uxindia
0
58
Never sweat about pixels again – Design System at Scale by Qubole
uxindia
0
96
Dead-end in Immersive Technology (AR /VR and MR) lead UX?
uxindia
0
98
Design Meta Systems
uxindia
0
84
Building Design System for Managing Design Consistency and High-Functioning Team
uxindia
0
320
Data Driven UX Research: Workshop on how to get the best out of Ethnography, Surveys and Online Behavioral Data.
uxindia
0
87
Adekunle_Oduye_30_Min_E.pdf
uxindia
0
71
Other Decks in Design
See All in Design
Goodpatch Tour💙 / We are hiring!
goodpatch
31
900k
decksh object reference
ajstarks
2
1.3k
minpaku-community-scrum-patterns
norinity1103
1
470
「稼ぐ」だけでなく 「還す」ためのデザイン / Designship2025
culumu
1
380
OSO2025-マサカリと太陽:伝え方の情報デザイン
majimasachi
0
180
デザイナーのAI活用とチームへの浸透戦略
ukaoli
0
130
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
660
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
mkasumi
0
390
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
akatsuki174
1
510
児童相談所における養育里親委託時の親権者同意に向けたコミュニケーションの実態
trivia
0
580
maki setoguchi
maki_setoguchi
0
330
「キャリア」のプロダクトをつくる私の「キャリア」への向き合い方 / JAM de NIGHT DESIGN SESSION Vol3
visional_engineering_and_design
1
730
Featured
See All Featured
Building Better People: How to give real-time feedback that sticks.
wjessup
369
20k
Documentation Writing (for coders)
carmenintech
75
5.1k
Leading Effective Engineering Teams in the AI Era
addyosmani
7
450
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
55
3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Speed Design
sergeychernyshev
32
1.2k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Faster Mobile Websites
deanohume
310
31k
Become a Pro
speakerdeck
PRO
29
5.6k
A better future with KSS
kneath
239
18k
Facilitating Awesome Meetings
lara
56
6.6k
Context Engineering - Making Every Token Count
addyosmani
7
260
Transcript
None
Do make me think The inherent danger of convenience
20 years ago
The coffee shop ‘to do’ list
“We are the sum total of our experiences” B.J. Neblett
Global study One-to-one methodology Thousands of hours with consumers Observational
Error prone Disorientation Frustration Why?
Make it simple
None
Interaction cost Physical load Cognitive load = +
Error prone Disorientation Frustration Reduced error rate High level of
control Contentment Process with added friction points
Reality vs perception • Increased friction • Reduced cognitive load
• Reduced interaction cost
Neil Pawley Principal Consultant
[email protected]
London Norwich Singapore