Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
UXINDIA18 - Make me stop and think!
Search
uxindia
October 05, 2018
Design
0
60
UXINDIA18 - Make me stop and think!
18 min Ted Talk - Day 2
uxindia
October 05, 2018
Tweet
Share
More Decks by uxindia
See All by uxindia
Designing for social change and awareness narratives with smell
uxindia
1
170
Creating a Culture of User Research
uxindia
0
140
Enough with the evangelism, let’s make a deal!
uxindia
0
58
Never sweat about pixels again – Design System at Scale by Qubole
uxindia
0
81
Dead-end in Immersive Technology (AR /VR and MR) lead UX?
uxindia
0
96
Design Meta Systems
uxindia
0
81
Building Design System for Managing Design Consistency and High-Functioning Team
uxindia
0
290
Data Driven UX Research: Workshop on how to get the best out of Ethnography, Surveys and Online Behavioral Data.
uxindia
0
82
Adekunle_Oduye_30_Min_E.pdf
uxindia
0
66
Other Decks in Design
See All in Design
“使いやすい”が生産性を変える!業務を効率化するためのUX/UI設計ポイント
ncdc
2
390
CIRCULAR ECONOMY + SERVICES
jmanooch
0
110
オープンデータを利用して色々なものを作った話
hjmkth
1
110
クライアントワークにおける UXリサーチの実践
kozotaira
0
690
【Firefly Image 4対応版】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
0
1.3k
業務効率化だけじゃ物足りない AIと一緒にプロトタイプ開発
shingo2000
1
1.5k
【30人中30人が3ヶ月平均180万収入アップ】マズロー安達の弟子、成功事例集
maslow_akkun
0
120
Crisp Code inc. ブランドガイドライン
so_kotani
1
190
sachi_y_portfolio
sachi337
0
260
オルタナUX | AIで高速化するのもいいけど品質も大事なんじゃない?というお話
iflection
3
1k
Goodpatch Tour💙 / We are hiring!
goodpatch
31
860k
【最新】マズロー安達の弟子実績(1期-4期の26人分)
maslow_akkun
0
290
Featured
See All Featured
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
What's in a price? How to price your products and services
michaelherold
246
12k
Six Lessons from altMBA
skipperchong
28
3.9k
A designer walks into a library…
pauljervisheath
207
24k
Reflections from 52 weeks, 52 projects
jeffersonlam
351
20k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
20
1.3k
BBQ
matthewcrist
89
9.7k
The Cost Of JavaScript in 2023
addyosmani
51
8.5k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
30
2.1k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Transcript
None
Do make me think The inherent danger of convenience
20 years ago
The coffee shop ‘to do’ list
“We are the sum total of our experiences” B.J. Neblett
Global study One-to-one methodology Thousands of hours with consumers Observational
Error prone Disorientation Frustration Why?
Make it simple
None
Interaction cost Physical load Cognitive load = +
Error prone Disorientation Frustration Reduced error rate High level of
control Contentment Process with added friction points
Reality vs perception • Increased friction • Reduced cognitive load
• Reduced interaction cost
Neil Pawley Principal Consultant
[email protected]
London Norwich Singapore