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UXINDIA18 - Make me stop and think!
uxindia
October 05, 2018
Design
0
40
UXINDIA18 - Make me stop and think!
18 min Ted Talk - Day 2
uxindia
October 05, 2018
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Transcript
None
Do make me think The inherent danger of convenience
20 years ago
The coffee shop ‘to do’ list
“We are the sum total of our experiences” B.J. Neblett
Global study One-to-one methodology Thousands of hours with consumers Observational
Error prone Disorientation Frustration Why?
Make it simple
None
Interaction cost Physical load Cognitive load = +
Error prone Disorientation Frustration Reduced error rate High level of
control Contentment Process with added friction points
Reality vs perception • Increased friction • Reduced cognitive load
• Reduced interaction cost
Neil Pawley Principal Consultant neil.pawley@foolproof.co.uk London Norwich Singapore