Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
UXINDIA18 - Make me stop and think!
Search
uxindia
October 05, 2018
Design
0
60
UXINDIA18 - Make me stop and think!
18 min Ted Talk - Day 2
uxindia
October 05, 2018
Tweet
Share
More Decks by uxindia
See All by uxindia
Designing for social change and awareness narratives with smell
uxindia
1
180
Creating a Culture of User Research
uxindia
0
140
Enough with the evangelism, let’s make a deal!
uxindia
0
58
Never sweat about pixels again – Design System at Scale by Qubole
uxindia
0
94
Dead-end in Immersive Technology (AR /VR and MR) lead UX?
uxindia
0
98
Design Meta Systems
uxindia
0
81
Building Design System for Managing Design Consistency and High-Functioning Team
uxindia
0
310
Data Driven UX Research: Workshop on how to get the best out of Ethnography, Surveys and Online Behavioral Data.
uxindia
0
86
Adekunle_Oduye_30_Min_E.pdf
uxindia
0
68
Other Decks in Design
See All in Design
Light My Fire/ハートに火をつけるコミュニティ
kgsi
1
150
【最新】マズロー安達の弟子実績(1期-4期の26人分)
maslow_akkun
0
2.1k
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
3.3k
Tools for Design Engineers other than LLM in the LLM era
takanorip
1
460
生成AIを活用した組み込みSW設計書検索システム開発
licux
7
1.4k
デザイナー向けフライル説明資料
toshiblues
0
120
“ブロック”で作る、WordPress制作フロー変革のすすめ
koots2021
4
1.9k
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
590
AIを身近に感じるために、デザイナー全員で一つのサービスを使ってみた
_psyc0_
0
310
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか?
fuwarisprit
2
1.2k
なぜプレイドにデザインエンジニアが必要だったのか?
t32k
0
1.8k
新卒の目から見たサイボウズのデザイン組織
ryota5884
0
170
Featured
See All Featured
A designer walks into a library…
pauljervisheath
207
24k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
46
7.6k
KATA
mclloyd
32
14k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
6k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
Agile that works and the tools we love
rasmusluckow
330
21k
Java REST API Framework Comparison - PWX 2021
mraible
33
8.8k
Raft: Consensus for Rubyists
vanstee
140
7.1k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.9k
The Cult of Friendly URLs
andyhume
79
6.6k
RailsConf 2023
tenderlove
30
1.2k
Transcript
None
Do make me think The inherent danger of convenience
20 years ago
The coffee shop ‘to do’ list
“We are the sum total of our experiences” B.J. Neblett
Global study One-to-one methodology Thousands of hours with consumers Observational
Error prone Disorientation Frustration Why?
Make it simple
None
Interaction cost Physical load Cognitive load = +
Error prone Disorientation Frustration Reduced error rate High level of
control Contentment Process with added friction points
Reality vs perception • Increased friction • Reduced cognitive load
• Reduced interaction cost
Neil Pawley Principal Consultant
[email protected]
London Norwich Singapore