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UXINDIA18 - Make me stop and think!

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 05, 2018
Design
0
40

UXINDIA18 - Make me stop and think!

18 min Ted Talk - Day 2

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 05, 2018
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Transcript

  1. None

  2. Do make me think The inherent danger of convenience

  3. 20 years ago

  4. The coffee shop ‘to do’ list

  5. “We are the sum total of our experiences” B.J. Neblett

  6. Global study One-to-one methodology Thousands of hours with consumers Observational

  7. Error prone Disorientation Frustration Why?

  8. Make it simple

  9. None

  10. Interaction cost Physical load Cognitive load = +

  11. Error prone Disorientation Frustration Reduced error rate High level of

    control Contentment Process with added friction points

  12. Reality vs perception • Increased friction • Reduced cognitive load

    • Reduced interaction cost

  13. Neil Pawley Principal Consultant neil.pawley@foolproof.co.uk London Norwich Singapore