The ability to create and use tools is one of mankind’s unique features. Almost every interaction we have with the world around us involves a tool that we use to manipulate our environment.
We use hundreds of different tools every day. Each of these tools is actually a “product” – an object or a service that were meant to achieve a certain goal for its user. And each of these products went through a manufacturing process until it reached the end user – somebody thought about it, designed it, build it and delivered it to the In the computer age, many physical products are transforming into digital products, and the new manufacturers of the world are the “high tech” companies. Digital products are becoming cheap
In this lecture, we will review the process of creating a digital product, and understand what are the different roles and functions that are involved in it. In addition, we will talk about an interesting phenomenon – why, in many cases, even after investing a great deal of time and quality personnel, the digital products around us do not provide a good user experience.
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Shira Luk-Zilberman is currently a senior user experience architect at Indegy, a leading industrial security startup. She previously worked at Netcraft and 5ive, Israel’s top ux consulting agencies. She completed a BSc and MSc in Computer Science, and was on a path towards a career in software engineering, before she realized that UX is far more interesting!
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