2019 - Collaboration through Gamification

UX Y'all 2019 Session by Jillian Cairco

Transcript

1. 02 Collaboration through Gamification Using game methodologies to enhance collaboration
2. 02 Jillian Cairco UX Researcher | TransLoc jillian.cairco@transloc.com
3. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential (Actor portrayals) Product Support Engineering Sales Marketing UX
5. 15 George Land Author, speaker, consultant, and general systems scientist.
6. 15 98% 5 years old 10 years old 15 years old Adults (average 31) 30% 12% 2%
7. WHY?
8. Divergent & Convergent > > > > > > Idea Idea Idea Fact Fact Fact Judge, criticize, refine, combine, and improve ideas. All of which happens in your conscious thought Generating new possibilities and ideas. This happens subconsciously
9. How can games help?
10. To generate lots of ideas in a short amount of time
11. “To enter into a game is to enter another kind of space where the rules of ordinary life are temporarily suspended and replaced with the rules of the game.”
12. Everybody is equal Everybody participates The team has a strong feeling of co-creation Neutral position facilitator
13. Open Act 1 Blue sky thinking Brain storming Energy Optimism Divergent thinking Explore Close Act 2 Examine Explore Experiment Emergent thinking Act 3 Decisions Actions Next steps Convergent thinking
14. When should you “gamestorm”? Framing problems Ideation Team-building and alignment Vision and strategy Problem-solving Planning Decision making User research
15. Games in practice
16. Design the Box
17. Problem: With more and more people recognizing the value of plant life in their home, house plants are in the fight for their lives as their caretakers (our users) often don't have the ability to keep them healthy and thriving. How can we help these well- meaning plant caretakers give their plants the watering cadence they deserve?
18. Step One: Fill the Box As many ideas as you can come up with! Things to consider: What could be in the box? What are some possible names? What are the possible end users or buyers? What are the possible features, functions, or other important defining details? 5 minutes Divergent
19. Step Two: Make the Box What is it called? Who is it for? What is its tagline or slogan? What are its most compelling features and benefits? What imagery would make it stand out to you? 10 minutes Emergent
20. Step Three: Sell the Box Sell your box to the room! 15 minutes Convergent
21. Conclusion Any patterns of features? Benefits? Any feature you found surprising that you didn’t think of that you’d add? Convergent
22. Gamestorming This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. www.gamestorming.com
23. Play at Work This book is a fun read that explains the why and how games can help us learn, create, and innovate. http://penenberg.com/books/play-at- work-how-games-inspire- breakthrough-thinking/
24. IDEO method cards These cards show some of the ways IDEO keeps people at the center of the design process. https://www.ideo.com/post/method-cards
25. 02 Questions?