The Must Read Guide for Creating A Social Media Video Strategy

It’s evident that video is taking over our social feeds, little by little. What used to be a text 80 – video 20 split has now become a text 60- video 40 split. The reason: videos are more engaging way to capture your audience’s attention. It prevents a scroll, making you watch.

Components of video such as voice, sight and emotion tie in all the loose ends that text lacks. As user attention spans dwindle and mobile phone usage increases simultaneously, video will eventually capture most of your users’ feeds if not all.

For a marketer, videos are almost essential in 2019 if you’re building a brand, communicating a message or even just sharing thoughts. The reason is simple. Brands and companies are ‘breathing, living identities’. They need to be as humanistic as they can be to evoke a desired emotion within the audience.

YouTube, started in 2005 is now valued at $160B by Morgan Stanley. Furthermore, every minute, 300 hours of video are uploaded to the site.(Larry Kim)

This trend is already a movement.
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Transcript

1. Your social media Analyst
2. Introduction •Vaizle is a social media analysis tool for competitive analysis. •Makes social media analytics simple with actionable insights •Helps enterprises and agencies in analyzing performance of their own or their clients social media when benchmarked against their competitors.
3. How Vaizle will help you? • Creating social media strategy. • To stay ahead of your competition. • To evaluate content quality. •To keep track of social media efforts. •To get actionable insights. •Category Analysis.
4. Create social media strategy •Track progress in key KPIs like brand engagements, activity content division, top hashtags etc. •Know which content type is working for you and your competitors and on which social channel. •Understanding the current strategy strengths and weaknesses of a competitor can suggest opportunities and threats that will merit a response.
5. Stay ahead of your competition •See how you rank against your competitors on social media and set benchmarks for your competitive success. •Know every time your competitors gain odd engagements with email alerts. •Take quick decisions to update your daily social media decisions.
6. Evaluating Content Quality •Know which posts have worked the best for you. •Use the information to create posts that your audience will love and respond to. •Check whether YouTube or Facebook is suitable for your business to post video content.
7. Actionable Insights •Know the optimal number of hashtags and words your posts should have and at what time you should post to get the best engagement. •Figure out which post type and content type your audience is interacting with the most and use it to create better content.
8. Keep track of your social media efforts •Get analysis and interpretation of your social media data and what it means for your business. •Know how consistent you are against your competitors. •Know at what time you should post to get the best engagement.
9. Category/Geographical analysis •This is the best feature for those who have more than one vertical or have units in different cities or countries. •Create categories based on vertical/geographical location. •Compare to know which vertical/unit is performing the best and which one needs improvement.
10. Features •Audit social media •Competitor engagement analysis •Category analysis •Content analysis •Hashtag analysis •Unlimited Reporting •Real-time insights •E-mail alert
11. Why Vaizle? •Dedicated account manager: Helps you get through each step of onboarding process. •24/7 customer support: We will answer questions, train new users, drive adoption across the company, and answers customer service requests at all hours. •Simple UI/UX: Simple dashboard and easy navigation will make Vaizle always familiar.
12. Why Vaizle? •Industry reports: When you hire Vaizle as your social media analyst, it brings along periodic social media industry reports worth thousands of dollars. •Hassle-free: Vaizle makes everything available on a single screen so that you don't have to scroll all the time to find what you need.
13. Thank you In case of any query or questions, please feel free to get in touch at siddharth@Vaizle.com Contact details: +91-752-700-3222