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How to Brand your Business Digitally!

Vin
June 06, 2020

How to Brand your Business Digitally!

About the Talk:
We are now living in the times when showcasing your brand digitally is inevitable. In this session, we will briefly discuss how can businesses establish their online presence, structure their brand story for clear communication, and converge their digital marketing efforts effectively.

About Speaker:
Vinamra Agrawal (Vin) is the founder of Brandhero and is a result-driven storyteller and a growth specialist helping businesses acquire more customers faster and tell their stories in the best possible way, via disruptive design and digital marketing strategies. He is also the founder of http://www.slidehero.in, which builds handcrafted and tailor-made, stunning, and beautiful, personalized and purpose-driven, sales and investor pitch decks that bring results.

Vin

June 06, 2020
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Transcript

  1. Journey of a user Find -> Meet -> Know ->

    Convert @thevinamra www.brandhero.in Digital Branding
  2. Step 1: Build Your Home Google Listing @thevinamra www.brandhero.in Online

    / Social is the meeting place and your web presence is your home Website Social Profiles
  3. Step 1: Build Your Home Google Listing @thevinamra www.brandhero.in Online

    / Social is the meeting place and your web presence is your home Website Social Profiles
  4. Write your Digital Branding Goals Communicate your brand story Spread

    Awareness to Drive Sales Acquire new customers with high conversation rates Retain fans / customers Connect with customers / Community building Provide Help / Support +++ @thevinamra www.brandhero.in
  5. Define who your customers are? Make a buyer persona Via

    Survey customers, secondary research Goals Challenges What they like Where they hang out @thevinamra www.brandhero.in
  6. Define your Brand Story? @thevinamra www.brandhero.in If you don’t have

    a story you are just another commodity. It differentiates your brand with others. Clearly establishes what your brand is all about – its purpose, core values, and mission Offers the consumer more than just a product or service, but rather an experience and Motivates the reader or viewer to step into that experience. Can boost your traffic / football / lead generation
  7. What do you do? Problem + Solution + Success or

    Reward I provide financial advise / services @thevinamra www.brandhero.in Most people can’t their heads around their financial future So we created a financial Map that puts all your info on a weekly dashboard Giving you piece of mind about your finances
  8. What do you do? Problem + Solution + Success or

    Reward We sell pet food @thevinamra www.brandhero.in Pet owners are concerned about what their pets are really eating So we source our food from trusted, local vendors Which ensures your pet stays happy and healthy
  9. What do you do? Problem + Solution + Success or

    Reward I sell used cars @thevinamra www.brandhero.in Nobody likes to haggle with a car salesman So we removed the salesman entirely. You can choose and test drive the car hassle-free So you have a powerful experience getting the car you want
  10. @thevinamra www.brandhero.in Make a written style guide Important to align

    your digital strategies visually It takes 7-13 touches with your company / brand before someone becomes your customer Identifiability across the Internet and on social platforms, email and beyond.
  11. @thevinamra www.brandhero.in Make a written style guide Important to align

    your digital strategies visually It takes 7-13 touches with your company / brand before someone becomes your customer Identifiability across the Internet and on social platforms, email and beyond. Logo formats Slogans /taglines Font styles & sizes for various headings and body text Color palette Video/Graphics/Animation Styles Language style and terms/How you relate to people through images and words Patterns/Backgrounds Message/Angle — How you show that you understand their goals and challenges Outreach methods/channels CTA (Call to Action) and other button styles
  12. Do not ignore your business website Remember, this is your

    home where everyone comes ultimately. YOUR WEBSITE Posts Ads Emails WOM/Referrals @thevinamra www.brandhero.in
  13. Must haves in a business website Clear Headline about your

    offering + CTA Process / product details Pricing About / team Reviews / testimonials Contact Speed of loading | Clear Navigation | Mobile Friendly | SEO & Analytics @thevinamra www.brandhero.in
  14. @thevinamra www.brandhero.in Social Media Channels Which Social channels to choose

    Each channel has its unique way to connect with users in their journey Different types of content work on different channels Choose to be across multiple channels, not just 1 https://sproutsocial.com/insights/new-social-media-demographics/
  15. Social Media Execution Create Branded Content / Follow the style

    guide Special Mention: tone and language Have clear goals in mind Increase brand awareness Build trust Generate leads Nurture leads Convert leads into paying customers Nurture existing customers +++ Create relevant and custom content Content types Graphics / Images | Blogs | Videos | Audio | Ads | +++ @thevinamra www.brandhero.in
  16. “Let’s try this.” “Oh, that looks like a good idea.”

    You know the drill. Consistency in Strategy is the key @thevinamra www.brandhero.in
  17. @thevinamra www.brandhero.in Business owners struggle to showcase their story? I

    play their chief creative officer, implement effective design + marketing strategies & make them shine! So that every brand lives the story it tells, in the most converting way possible. I’m Vin, talk to me +91 9611560780 [email protected] www.brandhero.in