Workshops: The UX Designer's Trojan Horse

In this talk you’ll learn how to use workshops as a vehicle to take your clients in a journey through the design process so that they not only start ‘getting it’ but also become evangelists of your work in their organisation. Among other things, I’ll be telling you about workshop planning, design games and how to manage managing difficult stakeholders. My hope is that by the end of this session you’ll have a new secret weapon to help you build both better relationships with your clients and better products.

Transcript

1. WORKSHOPS Viviana Doctorovich @vivdoc The UX Designer’s Trojan Horse
6. Have you ever been a client?
7. I have no idea what they’re talking about
8. That is not what I told them I wanted
9. I think there is a better way to solve that problem
10. I barely know them. Should I trust them?
11. • Fear of the unknown • Fear of losing control • Miscommunication • Lack of trust
12. WORKSHOPS
13. Every second you spend with your clients and colleagues is an opportunity
14. • Educating • Creating shared ownership • Talking and listening • Gaining trust
16. Personas workshop user centred design research findings creating user champions empathy building
17. User journeys workshop user centred design user centred requirements service design
18. Requirements workshop Agile Lean consensus building
19. Co-design workshop user centred design shared ownership design champions responsive design
21. How to build and deploy your very own designer’s Trojan horse
22. DECIDE YOUR STRATEGY
23. PICK YOUR PARTICIPANTS
24. PICK YOUR WEAPONS
26. Group Individual
27. Create choices Make choices Opening activities Closing activities
28. CREATE THE RIGHT ATMOSPHERE
30. EARN YOUR PARTICIPANTS RESPECT
31. Assertiveness
32. Assertiveness Passivity Aggression
33. Assertiveness Passivity Aggression
34. Assertiveness Passivity Aggression
35. Assertiveness Passivity Aggression
36. Assertiveness Passivity Aggression
37. • Listen well without interrupting • State needs and feelings clearly, appropriately, and respectfully • Use “I” statements • Speak in a calm and clear tone of voice • Don’t allow others to abuse or manipulate them • Stand up for their rights
38. I find it difficult to focus on my work if you keep sending me these questions. Can you please put them all together and we can spend some time tomorrow resolving your doubts? Feelings Feeling Alternative
39. I believe we agreed that the idea with most votes would be the one taken forward. Why are you asking to discuss the ideas again? Discrepancies Agreement Discrepancy
40. I understand that you need this urgently, but I have another deadline today. Can we talk about this first thing tomorrow? Priorities Their  need Your  need Alternative
41. You must respect yourself and others if you want to be respected
42. SET THE RULES
43. •  Mobile  phone  off   •  Laptops  closed   •  Only  one  conversation  will  go   on  at  once     •  Everybody  must     participate  Workshop  ground  rules
44. WARM THEM UP
46. LISTEN
47. “Listen first, then design” - Michael Bierut SECRET OF DESIGN # 1
48. Listening is not the same as hearing
49. It seems to me that you’re saying…
50. Need Interest Position What we say we want What we really want What we must have
52. Need Interest Position Make logo bigger Increase brand awareness Identity
53. TAKE CONTROL OF DIFFICULT PERSONALITIES
54. TRANSACTIONAL ANALYSIS Parent Adult Child Parent Adult Child Nurturing Controlling
55. TRANSACTIONAL ANALYSIS Parent Adult Child Parent Adult Child F ree Adapted
56. Parent Adult Child Parent Adult Child
57. Parent Adult Child Parent Adult Child
59. STAY OUT OF THE WAY
60. CELEBRATE!
61. You’re now a certified Trojan Horse builder
62. Fear of the unknown Fear of losing control Miscommunication Lack of trust
63. THANK YOU Viviana Doctorovich @vivdoc