(GOOD) • QUALITY OF SOCIAL SHARES (BETTER) – Large Engaged Audience – Gets Retweets • NUMBER OF BACKLINKS ( MORE LATER ) • COMPARE YOURSELF TO OTHERS • FACEBOOK IS SOCIAL (BIG BUT CLOSED) • TWITTER IS MEDIA AND OPEN ( FOR NOW )
FOLLOWER COUNTS Following More than they are followed. ME! – 136 Followers (yeah me!) OWNER OF PPC ASSOCIATES Respected Well Known Guy & Good Audience MY FRIEND TODD – Works at PPC Associates Does have 5000K Followers – Highly engaged REAL PERSON – 100 Followers REAL PERSON – 36 Followers
INDUSTRY TERM – Conversion Rate Optimization • TOP 10 STYLE – 3 Things That • LOTS OF ATTRACTIVE VISUALS • YOUTUBE VIDEO • SCREEN SHOTS • CONVERSATIONAL TONE IN WRITING “Next, configure those goals in analytics so you can measure the completion rate. Most people who have installed analytics have not configured their goals. Have you?- If not, do that now.- I’ll wait.”
• POPULAR INDUSTRY TERM – PPC (Pay Per Click) • TOP 10 STYLE – (Steal Like an Artist) • ATTRACTIVE VISUALS • Friendly Shot of My Dog (Lilly is so cute!) • Charts and Graphs • CONVERSATIONAL WRITING TONE • “Say you owned a small pet store, and you wanted to expand into pet grooming. You found out from a reliable friend in the pet-grooming business the next town over that she advertises using local pay-per- click ads. It just so happens that a groomer friend is looking for a weekend job to pay some bills, and you wouldn’t mind making a few extra bucks, especially since your store is already open from 8am- 4pm on weekends.”
(7.2K Followers) ME! – 136 Followers (yeah me!) TODD – (6K Followers) Owner of PPC Associates (5K Followers) Lyena Solomon– (2.3K Followers) David Szetela– (62.1K Followers) Image Minded – 3K Followers Kent Lewis – (36.6K Followers) Real Person Real Person Real Person Real Person
INSHARES • TWEETS FROM INFLUENCERS OUTSIDE COMPANY • COMPLIMENTS FROM FRIENDS (EGO STROKE!) • CONTENT WAS INCREMENTALLY BETTER ENGAGED • TERESA, I AM COMING FOR YOU! (IN A NICE WAY)
THE NODES OF AN XML DOCUMENT • IT WORKS ON (X)HTML – LIKE WEB PAGES! • SEO TOOLS FUNCTION =XPathOnUrl( [URL], XPATH) • YOU CAN ASK FOR CONTENT OFF A WEB PAGE • COMMENTS • POSTING DATES
APPLICATION PROGRAMMING INTERFACE (API) • ALLOWS COMPUTERS TO TALK TO EACH OTHER IN A STANDARD WAY. • MANY DIFFERENT SPECS SOME VERY COMPLEX • WE ARE USING REALLY SIMPLE ONE! • CALL A URL AND GET TEXT DOCUMENT FORMATTED A PARTICULAR WAY (JSON)
262 PAPER LEAF’S BLOG POSTS • WE HAVE THE SOCIAL OUTCOMES OF POSTS FOR OVER 3 YEARS! (3 YEARS OF B, S and T) • WHAT WORKED FOR PAPER LEAF • WHAT WE WILL STEAL… LIKE AN ARTIST
8 10 12 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2009 2010 2011 2012 Paper Leaf Posts Per Month
900 1000 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2009 2010 2011 2012 Paper Leaf Social Shares Twitter Google Plus Facebook LOOK AT THE DATA A NEW WAY NOTE: JAN 2010
Quick Reference Poster • How to Kern Properly: Essential Tips & Resources • Elements of Design Quick Reference Sheet • The Designer’s Most Important Skill
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2009 2010 2011 2012 Paper Leaf Social Shares Total SEE... IT WORKS
walkergv
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![@walkergv COLLECT SOCIAL SHARES BUILT IN FUNCTIONS - FTW =FacebookLikes([URL])](https://files.speakerdeck.com/presentations/5bc0c3d026e40130ee9a12313926a411/slide_45.jpg){kind=link}
