An Introduction To Internet Marketing

A presentation from 2008 outlining a few Internet Marketing tips a local Chamber of Commerce can do to promote membership. With a small introduction to search marketing. I always enjoyed this presentation and recall it receiving a very good reception. It's also evidence of how far we've come in our design and development skills is 5 short years.

Transcript

1. An Introduction To Internet Marketing Examples and Ideas You Can Use Glenn Walker Tiko Digital
2. Takeaways A flyover of internet usage and internet marketing Example of how Chambers Plan uses internet marketing 5 ways a chamber can use the internet to help local business
3. Stats Canada - Canadian Internet Use Survey Private Business 86.6% Public Sector 99.8% All individuals aged 18 + 73.2% Canadian Internet Usage in 2007
4. Interactive Advertising Bureau of Canada 2005 $562M (Actual) 2006 $1.01B (Actual) 2007 $1.31B (Forecast) 2004 $364M (Actual) Canadian Online Advertising Spending
5. Stats Canada Display (Banners) $364M Search (Google Ads) $353M Directories (yp.ca) $273M Email (Newsletters) $20M $1.01B 2006 Canadian Internet Ad Spending
6. compete.com - Monthly Worldwide Search Engine Ratings Market Share Query Volume 68.6% 5.9 Billion 16.7% 1.4 Billion 9.1% 743 Million 3.7% 322 Million January 2008 Search Engine Market Share
7. 100,000,000,000+ Worldwide Searches in 2008
9. NATURAL SEARCH LISTINGS (SEO) PAID RESULTS (PPC)
21. 5 Things You Can Do
22. 1. Create a Trustmark  Status  Security  Quality
23. 1. Create a Trustmark
24. 2. Create A Directory
25. 3. Write A Whitepaper
26. 3. Write A Whitepaper
27. Since Jan 1, 2008 3. Write A Whitepaper Top 10 Things To Know 637 Downloads How To Buy Group Benefits 455 Downloads
28. 3. Write A Whitepaper Download Our Free Anytown Business Guide
29. 4. Make A YouTube Video
30. 4. Make A YouTube Video
31. 4. Make A YouTube Video MEET ANYTOWN HALL OF FAME MEMBER SUZY GANZ
32. 5. Invite an Expert To Speak
33. http://tikodigital.com/ace