Upgrade to Pro — share decks privately, control downloads, hide ads and more …

An Introduction To Internet Marketing

An Introduction To Internet Marketing

A presentation from 2008 outlining a few Internet Marketing tips a local Chamber of Commerce can do to promote membership. With a small introduction to search marketing. I always enjoyed this presentation and recall it receiving a very good reception. It's also evidence of how far we've come in our design and development skills is 5 short years.

Glenn Walker

March 01, 2008
Tweet

More Decks by Glenn Walker

Other Decks in Business

Transcript

  1. Takeaways A flyover of internet usage and internet marketing Example

    of how Chambers Plan uses internet marketing 5 ways a chamber can use the internet to help local business
  2. Stats Canada - Canadian Internet Use Survey Private Business 86.6%

    Public Sector 99.8% All individuals aged 18 + 73.2% Canadian Internet Usage in 2007
  3. Interactive Advertising Bureau of Canada 2005 $562M (Actual) 2006 $1.01B

    (Actual) 2007 $1.31B (Forecast) 2004 $364M (Actual) Canadian Online Advertising Spending
  4. Stats Canada Display (Banners) $364M Search (Google Ads) $353M Directories

    (yp.ca) $273M Email (Newsletters) $20M $1.01B 2006 Canadian Internet Ad Spending
  5. compete.com - Monthly Worldwide Search Engine Ratings Market Share Query

    Volume 68.6% 5.9 Billion 16.7% 1.4 Billion 9.1% 743 Million 3.7% 322 Million January 2008 Search Engine Market Share
  6. Since Jan 1, 2008 3. Write A Whitepaper Top 10

    Things To Know 637 Downloads How To Buy Group Benefits 455 Downloads