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Comebacks, New Beginnings & Reboots
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Wayne Barker
June 17, 2022
Marketing & SEO
0
72
Comebacks, New Beginnings & Reboots
The one in which I talk about films and how to make websites died a death come back to life.
Wayne Barker
June 17, 2022
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Transcript
None
Well, hello you lovely people
Where have you been?
Something been going on?
None
We missed you
First DRINK:// in soddin’ forever
679 days
679 days 97 weeks…
679 days 16,296 hours 97 weeks…
Been anywhere nice?
We’ve come back. And fuck me we’re gonna come back
stronger
Which got us thinkin’
Wayne Barker Comebacks, New Beginnings & Reboots Director of Online
Marketing
None
Better received than this…
None
At least that one made it to the cinema…
None
Stuff that is once broken can be fixed
Example?
None
None
None
None
None
“You blew it up! Ah, damn you! God damn you
all to hell!”
None
STOP! STOP! HE’S ALREADY DEAD.
None
None
None
You do the SEO, Wayne… do some Excel or shit
None
I’m the Excel king… graph, graph, graph…
None
None
Look familiar?
None
What have we learnt?
SEO does not. I repeat does not go up and
to the fuckin’ right all the time #1
Things CAN get better #2
Never get Tim Burton to remake a classic. He’ll fuck
it up #3
None
None
None
None
There's good and bad reboots everywhere
None
And the odd WTF? Like really, WTF?
None
You can of course make strides and then fuck it
up again
None
Or chase the money without thinking
None
Shit
This is meant to be about digital marketing right?
Let’s talk about some stuff then
When do you need a comeback in SEO?
• Failed site migration When do you need a comeback
in SEO?
• Failed site migration • Google Algorithm update When do
you need a comeback in SEO?
• Failed site migration • Google Algorithm update • Failed
domain merging When do you need a comeback in SEO?
• Failed site migration • Google Algorithm update • Failed
domain merging • Google penalty When do you need a comeback in SEO?
Might be your fault – probs not though, right?
Sometimes it is
None
Fuck it. Still needs fixing
What do they look like?
World of Books Migration
Zara Home – The Rollercoaster of Doom
Zara Home – The Rollercoaster of Doom
Zara Home – The Rollercoaster of Doom
Here we go
Tesco & Business Decisions
Tesco & Business Decisions
A couple we’ve been party to
Slow Fixing of Migration
Still not there…
The Double Whammy
The “In Your Bed, Bad Dog” Penalty
Bloody People Who Think They Know What They’re Talking About…
Nobody sets out to ruin stuff in our business (mostly…)
But people do ruin SEO, organic traffic and revenue
Wildly stepping in with demands when they don’t have the
nuance Stakeholders can be like film producers
In they come, make demands, break shit, and then run
with their money Flown in consultants can be like the egotistical actor
A date is set and off you go — doesn’t
matter if it’s ready or not. They want it now Impatient business owners can be like the movie studio who set an arbitrary release date
You’ve got the answers right, Wayne?
Nah.
Sorry.
Thank you.
…Like that’s the end
"Hang on a minute, lads. I've got a great idea…"
”Blimey!”
I often show tools you can use in my presentations
The most important tool for this shit is your brain
noggin
The other tools are necessary, but… The most important tool
for this shit is your brain noggin
The other tools are necessary, but… The most important tool
for this shit is your brain noggin Data is nothing without your ability to understand it
None
I’ll still give you a list of tools we use
though. But tips first
You gotta apply critical thinkin’
You gotta drop the ego
You gotta work with everyone
And that might mean convincing them to work with you
You gotta work with everyone
Working with checklists will NOT bring sites back from the
dead
This needs you to dig deep
Often in different places each time This needs you to
dig deep
This is not sticking plaster stuff
Be forward thinking – skate where you think the puck
is going
Learn the language of the people that you need to
convince to get this shit fixed
So how does this end?
None
None
Common ending tropes found in films https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes
Awesome Moment of Crowning Yay! Story ends with character being
crowned ruler of the land they just saved.
Bookends Boo! The story ends the same way it begins
Dance Party Ending Yay! The story ends with everyone dancing
Destroy the Evidence Boo! Someone who seems not to be
directly involved in a crime destroys or hides some evidence relating to it
The Good Guys Always Win Yay! The heroes always succeed
in defeating the bad guys
Or…
All Just a Dream Erm. It happens. It turns out
the whole story was just the protagonist's dream
Choose your own adventure my friends
Thank you.
https://www.sistrix.com/ https://sitebulb.com/ https://www.semrush.com/ https://www.botify.com/ https://www.screamingfrog.co.uk/ https://surferseo.com/ https://bigmetrics.io/ https://urlprofiler.com/ https://analytics.google.com/ https://search.google.com/search-console/
https://datastudio.google.com/ https://www.hotjar.com/ https://www.contentkingapp.com/