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Comebacks, New Beginnings & Reboots

Comebacks, New Beginnings & Reboots

The one in which I talk about films and how to make websites died a death come back to life.

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Wayne Barker

June 17, 2022
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Transcript

  1. None
  2. Well, hello you lovely people

  3. Where have you been?

  4. Something been going on?

  5. None
  6. We missed you

  7. First DRINK:// in soddin’ forever

  8. 679 days

  9. 679 days 97 weeks…

  10. 679 days 16,296 hours 97 weeks…

  11. Been anywhere nice?

  12. We’ve come back. And fuck me we’re gonna come back

    stronger
  13. Which got us thinkin’

  14. Wayne Barker Comebacks, New Beginnings & Reboots Director of Online

    Marketing
  15. None
  16. Better received than this…

  17. None
  18. At least that one made it to the cinema…

  19. None
  20. Stuff that is once broken can be fixed

  21. Example?

  22. None
  23. None
  24. None
  25. None
  26. None
  27. “You blew it up! Ah, damn you! God damn you

    all to hell!”
  28. None
  29. STOP! STOP! HE’S ALREADY DEAD.

  30. None
  31. None
  32. None
  33. You do the SEO, Wayne… do some Excel or shit

  34. None
  35. I’m the Excel king… graph, graph, graph…

  36. None
  37. None
  38. Look familiar?

  39. None
  40. What have we learnt?

  41. SEO does not. I repeat does not go up and

    to the fuckin’ right all the time #1
  42. Things CAN get better #2

  43. Never get Tim Burton to remake a classic. He’ll fuck

    it up #3
  44. None
  45. None
  46. None
  47. None
  48. There's good and bad reboots everywhere

  49. None
  50. And the odd WTF? Like really, WTF?

  51. None
  52. You can of course make strides and then fuck it

    up again
  53. None
  54. Or chase the money without thinking

  55. None
  56. Shit

  57. This is meant to be about digital marketing right?

  58. Let’s talk about some stuff then

  59. When do you need a comeback in SEO?

  60. • Failed site migration When do you need a comeback

    in SEO?
  61. • Failed site migration • Google Algorithm update When do

    you need a comeback in SEO?
  62. • Failed site migration • Google Algorithm update • Failed

    domain merging When do you need a comeback in SEO?
  63. • Failed site migration • Google Algorithm update • Failed

    domain merging • Google penalty When do you need a comeback in SEO?
  64. Might be your fault – probs not though, right?

  65. Sometimes it is

  66. None
  67. Fuck it. Still needs fixing

  68. What do they look like?

  69. World of Books Migration

  70. Zara Home – The Rollercoaster of Doom

  71. Zara Home – The Rollercoaster of Doom

  72. Zara Home – The Rollercoaster of Doom

  73. Here we go

  74. Tesco & Business Decisions

  75. Tesco & Business Decisions

  76. A couple we’ve been party to

  77. Slow Fixing of Migration

  78. Still not there…

  79. The Double Whammy

  80. The “In Your Bed, Bad Dog” Penalty

  81. Bloody People Who Think They Know What They’re Talking About…

  82. Nobody sets out to ruin stuff in our business (mostly…)

  83. But people do ruin SEO, organic traffic and revenue

  84. Wildly stepping in with demands when they don’t have the

    nuance Stakeholders can be like film producers
  85. In they come, make demands, break shit, and then run

    with their money Flown in consultants can be like the egotistical actor
  86. A date is set and off you go — doesn’t

    matter if it’s ready or not. They want it now Impatient business owners can be like the movie studio who set an arbitrary release date
  87. You’ve got the answers right, Wayne?

  88. Nah.

  89. Sorry.

  90. Thank you.

  91. …Like that’s the end

  92. "Hang on a minute, lads. I've got a great idea…"

  93. ”Blimey!”

  94. I often show tools you can use in my presentations

  95. The most important tool for this shit is your brain

    noggin
  96. The other tools are necessary, but… The most important tool

    for this shit is your brain noggin
  97. The other tools are necessary, but… The most important tool

    for this shit is your brain noggin Data is nothing without your ability to understand it
  98. None
  99. I’ll still give you a list of tools we use

    though. But tips first
  100. You gotta apply critical thinkin’

  101. You gotta drop the ego

  102. You gotta work with everyone

  103. And that might mean convincing them to work with you

    You gotta work with everyone
  104. Working with checklists will NOT bring sites back from the

    dead
  105. This needs you to dig deep

  106. Often in different places each time This needs you to

    dig deep
  107. This is not sticking plaster stuff

  108. Be forward thinking – skate where you think the puck

    is going
  109. Learn the language of the people that you need to

    convince to get this shit fixed
  110. So how does this end?

  111. None
  112. None
  113. Common ending tropes found in films https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes

  114. Awesome Moment of Crowning Yay! Story ends with character being

    crowned ruler of the land they just saved.
  115. Bookends Boo! The story ends the same way it begins

  116. Dance Party Ending Yay! The story ends with everyone dancing

  117. Destroy the Evidence Boo! Someone who seems not to be

    directly involved in a crime destroys or hides some evidence relating to it
  118. The Good Guys Always Win Yay! The heroes always succeed

    in defeating the bad guys
  119. Or…

  120. All Just a Dream Erm. It happens. It turns out

    the whole story was just the protagonist's dream
  121. Choose your own adventure my friends

  122. Thank you.

  123. https://www.sistrix.com/ https://sitebulb.com/ https://www.semrush.com/ https://www.botify.com/ https://www.screamingfrog.co.uk/ https://surferseo.com/ https://bigmetrics.io/ https://urlprofiler.com/ https://analytics.google.com/ https://search.google.com/search-console/

    https://datastudio.google.com/ https://www.hotjar.com/ https://www.contentkingapp.com/