Comebacks, New Beginnings & Reboots

The one in which I talk about films and how to make websites died a death come back to life.

Transcript

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2. Well, hello you lovely people
   

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3. Where have you been?
   

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4. Something been going on?
   

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6. We missed you
   

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7. First DRINK:// in soddin’ forever
   

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8. 679 days
   

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9. 679 days
   97 weeks…
   

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10. 679 days
    16,296 hours
    97 weeks…
    

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11. Been anywhere nice?
    

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12. We’ve come back. And fuck me
    we’re gonna come back stronger
    

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13. Which got us thinkin’
    

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14. Wayne Barker
    Comebacks, New Beginnings
    & Reboots
    Director of Online Marketing
    

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16. Better received than this…
    

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18. At least that one made it
    to the cinema…
    

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20. Stuff that is once broken can be fixed
    

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21. Example?
    

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27. “You blew it up!
    Ah, damn you!
    God damn you
    all to hell!”
    

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29. STOP! STOP!
    HE’S ALREADY DEAD.
    

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33. You do the SEO, Wayne…
    do some Excel or shit
    

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35. I’m the Excel king…
    graph, graph, graph…
    

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38. Look familiar?
    

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40. What have we learnt?
    

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41. SEO does not. I repeat does
    not go up and to the fuckin’
    right all the time
    #1
    

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42. Things CAN get better
    #2
    

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43. Never get Tim Burton to remake a
    classic. He’ll fuck it up
    #3
    

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48. There's good and bad reboots
    everywhere
    

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50. And the odd WTF? Like really, WTF?
    

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52. You can of course make strides
    and then fuck it up again
    

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54. Or chase the money
    without thinking
    

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56. Shit
    

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57. This is meant to be about
    digital marketing right?
    

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58. Let’s talk about some stuff then
    

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59. When do you need a
    comeback in SEO?
    

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60. • Failed site migration
    When do you need a comeback in SEO?
    

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61. • Failed site migration
    • Google Algorithm update
    When do you need a comeback in SEO?
    

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62. • Failed site migration
    • Google Algorithm update
    • Failed domain merging
    When do you need a comeback in SEO?
    

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63. • Failed site migration
    • Google Algorithm update
    • Failed domain merging
    • Google penalty
    When do you need a comeback in SEO?
    

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64. Might be your fault
    – probs not though, right?
    

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65. Sometimes it is
    

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67. Fuck it. Still needs fixing
    

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68. What do they look like?
    

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69. World of Books Migration
    

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70. Zara Home – The Rollercoaster of Doom
    

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71. Zara Home – The Rollercoaster of Doom
    

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72. Zara Home – The Rollercoaster of Doom
    

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73. Here we go
    

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74. Tesco & Business Decisions
    

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75. Tesco & Business Decisions
    

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76. A couple we’ve been party to
    

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77. Slow Fixing of Migration
    

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78. Still not there…
    

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79. The Double Whammy
    

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80. The “In Your Bed, Bad Dog” Penalty
    

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81. Bloody People Who Think They
    Know What They’re Talking About…
    

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82. Nobody sets out to ruin
    stuff in our business
    (mostly…)
    

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83. But people do ruin SEO, organic
    traffic and revenue
    

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84. Wildly stepping in with demands
    when they don’t have the nuance
    Stakeholders can be
    like film producers
    

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85. In they come, make demands, break shit,
    and then run with their money
    Flown in consultants can be like
    the egotistical actor
    

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86. A date is set and off you go — doesn’t
    matter if it’s ready or not. They want it now
    Impatient business owners can be
    like the movie studio who set an
    arbitrary release date
    

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87. You’ve got the answers right,
    Wayne?
    

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88. Nah.
    

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89. Sorry.
    

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90. Thank you.
    

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91. …Like that’s the end
    

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92. "Hang on a
    minute,
    lads. I've got a
    great idea…"
    

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93. ”Blimey!”
    

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94. I often show tools you can use
    in my presentations
    

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95. The most important tool for this
    shit is your brain noggin
    

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96. The other tools are necessary, but…
    The most important tool for this shit
    is your brain noggin
    

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97. The other tools are necessary, but…
    The most important tool for this shit
    is your brain noggin
    Data is nothing without your
    ability to understand it
    

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99. I’ll still give you a list of tools we use
    though. But tips first
    

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100. You gotta apply critical thinkin’
     

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101. You gotta drop the ego
     

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102. You gotta work with everyone
     

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103. And that might mean convincing
     them to work with you
     You gotta work with everyone
     

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104. Working with checklists will NOT
     bring sites back from the dead
     

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105. This needs you to dig deep
     

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106. Often in different places each time
     This needs you to dig deep
     

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107. This is not sticking plaster stuff
     

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108. Be forward thinking – skate where
     you think the puck is going
     

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109. Learn the language of the
     people that you need to convince
     to get this shit fixed
     

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110. So how does this end?
     

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113. Common ending tropes
     found in films
     https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes
     

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114. Awesome Moment of Crowning
     Yay! Story ends with character being
     crowned ruler of the land they just
     saved.
     

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115. Bookends
     Boo! The story ends the same
     way it begins
     

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116. Dance Party Ending
     Yay! The story ends with
     everyone dancing
     

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117. Destroy the Evidence
     Boo! Someone who seems not to be
     directly involved in a crime destroys or
     hides some evidence relating to it
     

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118. The Good Guys Always Win
     Yay! The heroes always succeed in
     defeating the bad guys
     

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119. Or…
     

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120. All Just a Dream
     Erm. It happens. It turns out the
     whole story was just the
     protagonist's dream
     

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121. Choose your own
     adventure my friends
     

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122. Thank you.
     

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123. https://www.sistrix.com/
     https://sitebulb.com/
     https://www.semrush.com/
     https://www.botify.com/
     https://www.screamingfrog.co.uk/
     https://surferseo.com/
     https://bigmetrics.io/
     https://urlprofiler.com/
     https://analytics.google.com/
     https://search.google.com/search-console/
     https://datastudio.google.com/
     https://www.hotjar.com/
     https://www.contentkingapp.com/
     

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