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Comebacks, New Beginnings & Reboots

Comebacks, New Beginnings & Reboots

The one in which I talk about films and how to make websites died a death come back to life.

Wayne Barker

June 17, 2022
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Transcript

  1. Well, hello you lovely people

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  2. Where have you been?

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  3. Something been going on?

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  4. We missed you

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  5. First DRINK:// in soddin’ forever

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  6. 679 days
    97 weeks…

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  7. 679 days
    16,296 hours
    97 weeks…

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  8. Been anywhere nice?

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  9. We’ve come back. And fuck me
    we’re gonna come back stronger

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  10. Which got us thinkin’

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  11. Wayne Barker
    Comebacks, New Beginnings
    & Reboots
    Director of Online Marketing

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  12. Better received than this…

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  13. At least that one made it
    to the cinema…

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  14. Stuff that is once broken can be fixed

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  15. “You blew it up!
    Ah, damn you!
    God damn you
    all to hell!”

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  16. STOP! STOP!
    HE’S ALREADY DEAD.

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  17. You do the SEO, Wayne…
    do some Excel or shit

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  18. I’m the Excel king…
    graph, graph, graph…

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  19. Look familiar?

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  20. What have we learnt?

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  21. SEO does not. I repeat does
    not go up and to the fuckin’
    right all the time
    #1

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  22. Things CAN get better
    #2

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  23. Never get Tim Burton to remake a
    classic. He’ll fuck it up
    #3

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  24. There's good and bad reboots
    everywhere

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  25. And the odd WTF? Like really, WTF?

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  26. You can of course make strides
    and then fuck it up again

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  27. Or chase the money
    without thinking

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  28. This is meant to be about
    digital marketing right?

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  29. Let’s talk about some stuff then

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  30. When do you need a
    comeback in SEO?

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  31. • Failed site migration
    When do you need a comeback in SEO?

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  32. • Failed site migration
    • Google Algorithm update
    When do you need a comeback in SEO?

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  33. • Failed site migration
    • Google Algorithm update
    • Failed domain merging
    When do you need a comeback in SEO?

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  34. • Failed site migration
    • Google Algorithm update
    • Failed domain merging
    • Google penalty
    When do you need a comeback in SEO?

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  35. Might be your fault
    – probs not though, right?

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  36. Sometimes it is

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  37. Fuck it. Still needs fixing

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  38. What do they look like?

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  39. World of Books Migration

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  40. Zara Home – The Rollercoaster of Doom

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  41. Zara Home – The Rollercoaster of Doom

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  42. Zara Home – The Rollercoaster of Doom

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  43. Tesco & Business Decisions

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  44. Tesco & Business Decisions

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  45. A couple we’ve been party to

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  46. Slow Fixing of Migration

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  47. Still not there…

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  48. The Double Whammy

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  49. The “In Your Bed, Bad Dog” Penalty

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  50. Bloody People Who Think They
    Know What They’re Talking About…

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  51. Nobody sets out to ruin
    stuff in our business
    (mostly…)

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  52. But people do ruin SEO, organic
    traffic and revenue

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  53. Wildly stepping in with demands
    when they don’t have the nuance
    Stakeholders can be
    like film producers

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  54. In they come, make demands, break shit,
    and then run with their money
    Flown in consultants can be like
    the egotistical actor

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  55. A date is set and off you go — doesn’t
    matter if it’s ready or not. They want it now
    Impatient business owners can be
    like the movie studio who set an
    arbitrary release date

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  56. You’ve got the answers right,
    Wayne?

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  57. …Like that’s the end

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  58. "Hang on a
    minute,
    lads. I've got a
    great idea…"

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  59. ”Blimey!”

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  60. I often show tools you can use
    in my presentations

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  61. The most important tool for this
    shit is your brain noggin

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  62. The other tools are necessary, but…
    The most important tool for this shit
    is your brain noggin

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  63. The other tools are necessary, but…
    The most important tool for this shit
    is your brain noggin
    Data is nothing without your
    ability to understand it

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  64. I’ll still give you a list of tools we use
    though. But tips first

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  65. You gotta apply critical thinkin’

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  66. You gotta drop the ego

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  67. You gotta work with everyone

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  68. And that might mean convincing
    them to work with you
    You gotta work with everyone

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  69. Working with checklists will NOT
    bring sites back from the dead

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  70. This needs you to dig deep

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  71. Often in different places each time
    This needs you to dig deep

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  72. This is not sticking plaster stuff

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  73. Be forward thinking – skate where
    you think the puck is going

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  74. Learn the language of the
    people that you need to convince
    to get this shit fixed

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  75. So how does this end?

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  76. Common ending tropes
    found in films
    https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes

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  77. Awesome Moment of Crowning
    Yay! Story ends with character being
    crowned ruler of the land they just
    saved.

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  78. Bookends
    Boo! The story ends the same
    way it begins

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  79. Dance Party Ending
    Yay! The story ends with
    everyone dancing

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  80. Destroy the Evidence
    Boo! Someone who seems not to be
    directly involved in a crime destroys or
    hides some evidence relating to it

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  81. The Good Guys Always Win
    Yay! The heroes always succeed in
    defeating the bad guys

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  82. All Just a Dream
    Erm. It happens. It turns out the
    whole story was just the
    protagonist's dream

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  83. Choose your own
    adventure my friends

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  84. https://www.sistrix.com/
    https://sitebulb.com/
    https://www.semrush.com/
    https://www.botify.com/
    https://www.screamingfrog.co.uk/
    https://surferseo.com/
    https://bigmetrics.io/
    https://urlprofiler.com/
    https://analytics.google.com/
    https://search.google.com/search-console/
    https://datastudio.google.com/
    https://www.hotjar.com/
    https://www.contentkingapp.com/

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