10 Common reasons people don't buy from you... and how to fix them

10 best-practice bits of advice on how to maximise sales for your e-commerce website

Transcript

1. 10 common reasons people don’t buy from you… …and how to fix them Alex O’Byrne @alwaysmaking
2. #1 UK Shopify experts
3. We make e-commerce better
4. WorldPay Global Online Shopper Report
5. So why do people not buy?
6. 10. Payment problems
7. Add your phone number
8. 9. Price presented in foreign currency
9. Add multi-currency selector
10. Warn of final payment currency
11. 8. Delivery options unsuitable
12. Offer more shipping options
13. 7. Concerns about payment security
14. Add trust logos
15. Add testimonials
16. 6. Checkout taking too long
17. Streamline, reduce fields
18. Make it easier on mobile
19. 5. Website navigation is too complicated
20. Simplify category navigation
21. Move information to footer
22. Add auto-suggest
23. Does your website work on mobile?
24. 4. Customer decided against buying
25. Ask for an email
26. If they reach checkout… Cart recover
27. 3. Found a better price elsewhere
28. Differentiate yourself
29. Send offers
30. 2. 'I was just browsing'
31. Is it obvious what you sell?
32. Let customers filter your products
33. Recommend products
34. More social proof
35. Get product reviews
36. What is the #1 reason people choose not to buy?
37. 1. Unexpected costs
38. Show any costs up front
39. To recap 10. Payment problems 9. Price presented in foreign currency 8. Delivery options unsuitable 7. Concerns about payment security 6. Checkout taking too long 5. Website navigation is too complicated 4. Customer decided against buying 3. Found a better price elsewhere 2. 'I was just browsing’ 1. Unexpected costs
40. Ask people why they didn’t buy
41. You can view prospects in Shopify
42. First impressions – test them
43. fivesecondtest.com and usertesting.com
44. wemakewebsites.com/reasons
45. wemakewebsites.com/ discountoctober14 20% off New Shopify subscriptions
46. Come talk to me if you also run a physical store
47. Email me if you want help! alex@wemakewebsites.com @alwaysmaking wemakewebsites.com/reasons wemakewebsites.com/discountoctober14