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Reaching a wider audience How digital media mak...
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WeMakeWebsites
November 27, 2014
Business
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Reaching a wider audience How digital media make it easier
WeMakeWebsites
November 27, 2014
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Transcript
tweet me @alwaysmaking Reaching a wider audience How digital media
makes it easier … and how being new to the market can be an advantage
tweet me @alwaysmaking Jonah Peretti
tweet me @alwaysmaking Nike sweatshop emails
tweet me @alwaysmaking Technology and design are central
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking Use the advantages of digital media
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking Recommended & trending lists
tweet me @alwaysmaking Publish frequently
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking Treat the audience as equals
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking Understand search engines
tweet me @alwaysmaking
tweet me @alwaysmaking
tweet me @alwaysmaking Use the metrics available to you
tweet me @alwaysmaking Analyze successful posts • High number of
unique visits • High/low bounce rate • High/low engagement • High number of shares • Try A/B testing headlines • Use audience surveys
tweet me @alwaysmaking wemakewebsites.com/buzz
tweet me @alwaysmaking Thank you.